The 4P's Marketing Mix : Assignment

Added on - 22 Nov 2020

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Individual report: The4P's/marketing mix
TABLE OF CONTENTSINTRODUCTION..........................................................................................................................3MAIN BODY..................................................................................................................................3Marketing Mix of Red bull........................................................................................................3Marketing Mix of Dove.............................................................................................................5CONCLUSION...............................................................................................................................6REFERENCES................................................................................................................................7
INTRODUCTIONMarketing mix is important tool to aid understanding and creating the plan for offeringproducts and services successfully.It is most normally executed through 4P's of marketingprices, product, promotion and place. The four p's are constrained through inside and outsidefactors in the overall business environment (Londhe, 2014). They communicate importantly withone another. This study is based on Sure and Dove. Sure is the energy drinks company and Doveis the personal care and cosmetic company. Reportwill explain four P's of marketing mix ofselected companies.MAIN BODYMarketing Mix of Sure and DoveMarketing mix is about putting the correct products or collection in the place at theaccurate time and at the right price. Marketing mix is predominately linked with 4 P's marketingthat is product, place, price and promotion. In service marketing mix involve people, process andphysical evidence. Dove is the personal care brand operated by Unilever developing in the UK.The products are sold in more than 80 nations and offered for women, men and kids. Themarketing mix of Dove analysis brand or organization by involving products, price, place andpromotion. Another company is sure which is also specialised in offering the fragrance for menand women. Effective marketing strategy help to increase profits and productivity of Sure andDove within the cosmetic industry. This help to raise competitive edge and create high positionwithin the industry. Effective marketing mix help to make top position and achieve the marketshare of firm in the cosmetic industry.Marketing MixSureDoveProductProduct is the item whichbuilt or produced to satisfy theneeds of certain group ofpeople. The product can betangible and intangible. It canbe in the kind of products andservices. Sure is the smallcosmetic company whichCompany provides highquality goods like skin care,deodorants, washing, bathingand hair care. The position ofDove soap as something betterthan soap that is not soap but itis called as beauty bar. Thepoint of difference being
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