Role of Business Environment in Shaping Organizational Behavior

Contemporary
Business
Environment

Contents
INTRODUCTION...........................................................................................................................3
Role of business, cultural as well as natural environment in shaping the behaviour in
organisation:...........................................................................................................................4
SWOT ANALYSIS................................................................................................................7
PESTLE Analysis...................................................................................................................8
Conclusion.......................................................................................................................................9
REFERENCE.................................................................................................................................11

INTRODUCTION
Business environment of organization contains all variables that may be intrinsic or external
to organization and also have an influence on business operational processes and mechanisms. It
is essential for business to sustain all variables in the insight that can eventually affect
organizational functioning. A further rationale why business environment is needed that
these helps to formulate procedures and determine how adverse consequences from these
variables can be transformed into favourable ones or business possibilities. It also can let
organization recognize what it's really planning for its competing companies. It provides the rival
companies upper hand to business (Arnold, Beauchamp and Bowie, 2019).
There are several inner and even some external forces/factors that have a significant effect on
company or organization. Internal factors/variables usually entail strengths, major weaknesses,
key opportunities and considerable threats from competing companies, owing to market
scenarios, etc. But at the other side, external variables are very diversified throughout business
environment. external variables in the business environment are political, technological,
economical, legal, social and environmental factors. each of such factors has a distinct
perspective of affecting the entity. All of these variables are analysed and sceptically analysed by
the large corporation. Approaches and techniques are formed by an entity that keeps such aspects
in consideration in attempt to leveraging most of its internal toned and aim to boost conservation
and competitive advantage via global market (Bernstein and Szuster, 2018).
The study covers various aspects of business environment in context of Bentley Motors.
Company is leading and most established organisations in UK. Bentley Motors is mainly
engaged in research, production, designing and sale of luxurious automobiles in the UK and also
in many developed regions across the world. This study reviews economical and non -
economic factors throughout the business environment as well as how such variables affect the
organization. Here, the business environment contains economic circumstances, strategies and
practices. While non-economic variables comprise of all socioeconomic factors, environmental
forces, political, legal forces, etc. in this paper, a comprehensive evaluation of the inner
environment of enterprise is carried out by means of a SWOT model as well as PESTLE analysis
of external environment is carried out. These two analyses allow a company to quickly devise its
objectives and tactics to accomplish its corporate objective in a rapidly evolving marketplace.

Role of business, cultural as well as natural environment in shaping the behaviour in
organisation:
There are variety of variables/factors that affect the conduct and operations of a company.
multiple factors, that are outside and not connected to the function of the corporation, could have
a significant influence on the organization's actions. Following are these variables and their
impact on Bentley, as follows:
Natural: There are number of variables included in the normal business environment. They
cover all factors of geographic region, climate conditions, preconceptions, etc. Climate change is
becoming a serious problem in world today, including UK. The existing human way of living
and technological progress have consistently proven to be much worse as a result of global
temperature rise. Straightforward instances can be chosen to take since there is huge drop in the
percentage of energy sources available in marketplace. The primary reason underneath this is the
high consumption and manufacturing of petrol fuel and diesel vehicles. In contrast to this
authorities, different protocols have also been established for automobile manufacturing linked to
environmental damage that they trigger to the ecosystem (Black, 2019). Owing to all these
changes happening in natural environment, Bentley Motors is needed to make utilization of
manufacturing techniques that are minimally hazardous to natural environment. Multiple
sustainability initiatives require to be used to make sure environment protection. These laws and
regulations generally have a favourable impact on the enterprise, since they have different
prospects for the corporation to quit working towards its objectives. Bentley's motors seen the
variable as an obvious benefit and use solar energy, electronic environment friendly vehicles that
assist operating effectively.
Cultural: Culture encompasses religious and cultural values, social structures, beliefs
etc. related to an organization. Though taking account of the United Kingdom, there are a variety
of individuals who belongs to different groups, originating from the various caste groups and
hailing diverse cultures values. Cultural identity occurs in organisations with specific personal
values and views. This has a significant influence on the functioning of companies, as it helps
enterprises to cope successfully with all these principles and convictions from various
communities (Culture of business shapes behaviour. 2018). In current market age, marketers
concentrate on mostly establishing relationships with its customers. Following diverse cultures is
indeed a favourable strategy on part of company, bringing customers nearer and helping the