Functional Areas in Business and Skills Needed by Employees

Functional areas

Table of Contents
INTRODUCTION 3
TASK 3
Functional areas in business......................................................................................................................................3
Skill needed by employees in functional areas...........................................................................................................4
CONCLUSION 6
REFERENCES 7

INTRODUCTION
The functional areas have critical role in the progress of business operations. Basically
functional areas are those elements that have same set of knowledge, expertise as well as
skills. The functional areas support and act as a backbone for growth of enterprise. Each
company has their own functional areas in order to increase efficiency as the expert
employee always deliver value to increase net worth of company. This will aid company and
contribute appropriate direction for completion of organisational objective. Apart from
functional areas, skills are also essential for implementation of business process. The chosen
organisation in this report is IOM Electronics Ltd. This report aim towards describing
functions as well as skills that is necessary for employee in order to increase efficiency in
workplace.
TASK
Functional areas in business.
Functional areas of business mainly refers expertise department that operate management
along with whole operations of business so that they can satisfy business objective. The
functional area has their own expertise of different areas. The main functional areas of
IOM Electronics Ltd are Marketing, Finance, Sales, Human resource, Operations,
Customer services that improve efficiency in building brand position.
Marketing- The functional area of marketing objective is to recognize needs or wants of
mass consumer also modify goods or services in such a way that create interest in minds of
mass audience. This functional department ready to fulfil need of market as well as mass
audience. Marketing function of IOM Electronics Ltd is to encourage product or services.
They ensure suitable delivery of actual product which is demanded in the market (Tumi,
2021). It evaluate strategy of price with aim of capturing major portion of market and build
strong presence in the market. Now days buzz of digital marketing is utilise in attracting
mass audience through social media (Wang, 2018). This is one of the essential functional
area of business as it develop interest in perception of mass audience.
Sales- The function of sale in IOM Electronics Ltd is much interlinked with marketing
department but it also quite different. It mainly aim of sales is to generate more revenue
and profit of entity. This department directly contact with the potential consumer in order