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Case Study Report on Samsung Note 7

   

Added on  2020-06-06

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Case Study Report on Samsung Note 7_1
Table of ContentsINTRODUCTION...........................................................................................................................1Evaluation of the case study .......................................................................................................1Incorporating wider reading and research...................................................................................3Risk attitude................................................................................................................................4Risk appetite...............................................................................................................................4Risk identification ......................................................................................................................4Risk consequence........................................................................................................................5Risk impact .................................................................................................................................5REFERENCES................................................................................................................................6
Case Study Report on Samsung Note 7_2
INTRODUCTIONThe case study related to Samsung Note 7 is given in which the disadvantages and theloss that is being faced by the company Samsung regarding this model is described. The loss isfaced by the company as there was flaws in battery design and manufacturing and due to this thephone overheated and exploded (Kanonov and Wool, 2016). Also, the several devices wasreturned over 2 million devices was recalled. In order to find out the root cause of the Note 7issues the company Samsung builds a test lab. And after that based on results of the test thecompany then developed battery advisory group and design 8 point battery safety system.In this report the evaluation of the caste study will be done. And at the time of casepublication the risk attitude, risk appetite, risk identification that may characterised will also bepresented in this report.Evaluation of the case study As per the case it is being shown that Samsung is one of the well-known brand since1970s it is being provided its services by dealing with products such as televisions, refrigeratorsand washing machine etc. In the market of mobile phones it has successful established its placethe customers are highly satisfied with the range of mobile phones that are provided by thiscompany. The mobile devices such as Samsung note 2, note 3 etc are every popular. But thevisual failure of the Galaxy note 7 is considered as a disaster of Samsung. On 19th August 2016Samsung galaxy note 7 was first released (Lee, Kim and Park, 2015). Due its innovation it wasgreeted with enthusiasm as the features such as its iris-scanning biometrics unlocking feature isbeing provided in that phone. This is the reason why the people were excited and went crazyregarding this new model of phone launched by the company Samsung. About the phone therewere favourable reviews everywhere this also guaranteed an amazing amount of free publicity. Itis also being found that the main rival of Samsung that is Apple will not be able to keep up withSamsung technology advancement. After its release within two weeks Samsung issues a recall ofthe galaxy note 7.With the recall there was some communication issues. With the USindependent government safety authority and CPSC Samsung failed to communicate that leadsome delays in the process of replacement. Before the phones are issued the CPSC are meant toapprove the replacement phones. The retailers were also not informed adequately about thereplacement procedure. It was also being informed to the customers that over heating was causedby batteries (McNeil, Frey and Embrechts, 2015.).1
Case Study Report on Samsung Note 7_3

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