Entrepreneurship and Innovation: A Case Study of Kevin Green

Individual Research
Report

Contents
INTRODUCTION...........................................................................................................................3
About the Entrepreneur..........................................................................................................3
Questions to be asked in the interview...................................................................................3
Ethics to be considered...........................................................................................................4
Analysis of the Data...............................................................................................................4
Relation of the content to the theory......................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Entrepreneurship is an ability of an individual with the help of which they develop, organise
and run a business smoothly by identifying opportunities in the situations and issues. They create
value for others and make their business profitable by satisfying the needs of the society (Parker,
2018). An entrepreneur has focus upon innovation with the help of which they can overcome
various challenges faced by them in the business environment. To support this they recognised
those paths which are either unexploited or underexploited and on the basis of these they create
new ideas that enable them to offer innovative offering to the people. In this individual report an
entrepreneur, Kevin Green is taken into consideration who is British biggest landlords in UK.
With the help of the interview content in this report the style of entrepreneur and his traits are
discussed. Apart from this the theory of opportunity, innovation and entrepreneurship are
discussed in context of the content so gathered from the entrepreneur.
About the Entrepreneur
Kevin Green is a self made person and social entrepreneur who has been acknowledge for
how he has established his profitable business. He is one of the largest landlords for residential
property in UK. Kevin Green has a significant amount of experience in property investment
throughout the world and is an owner of many companies which are related to non-property
business. The Welsh government considers him as their Big Idea Wales role model and he
inspires others from his actions and strategies of doing business also the students within the
schools and universities. Before entering into the business he was a dairy farmer. In the year
1999, Kevin Green won a scholarship in agriculture and then he studied the attitude and
behaviour of the high achiever. During his lifetime he has interviewed Bill Gates and Richard
Branson who motivated him as perform consistent and to work hard. He has various business
relations with Richard Branson as he is one of his clients (Oeij, 2017). He has a quality of “can
do” due to which Kevin Green has been invited as speaker in various seminars and conferences
so that he can motivate other to adopt such quality and to be successful in their career and
profession.
Questions to be asked in the interview
 How many hours do you work every day on an average basis?
 What motivates the most?