Developing a Marketing Plan for Assembly Hotel London

Individual written
project

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Marketing plan can be define as a set of various document in which company is
developing plan to achieve set objectives of plan (Westwood, 2013). It includes range of
activities that is essential to successful conducting activities of marketing plan. Company needs
to develop effective and efficient business strategies that will be helpful in performing task in
correct manner. Chosen company for this report is Assembly hotel. This company is dealing in
hospitality sector as well as providing different type of product and services to customers. It is
located in London and it is offer high quality product and services to targets customer in order
to satisfy their needs. This report consist of development marketing plan that will be helpful in
enhancing the customer engagement as well as sales. It includes different steps of marketing plan
that is essential for accomplishing desired goals of marketing plan.
MAIN BODY
Marketing plan is a very crucial part of business as it is very helpful in attracting
customers as well as influences towards business. This includes range of documents that includes
a framework of business efforts in order to accomplishment of set goals. It is very important for
company to analyse as well as evaluate the business environment so that respective company is
able to develop better business strategies. This will be very helpful in taking better business
decision that leas to attracting more customers towards business (Chernev, 2015). Marketing
plan can be successful developed as well as implemented if company is able to create a SMART
objective. It is essential that company is implementing the plan in accurate manner so that the
desired results could be achieve within set time period.
Assembly Hotel London company is participating in The Burghley Christmas Fair 2019
in order to promote its products and services. This organisation is dealing in hospitality sector so
it is very important for this company to exhibit their high quality product and services with the
motive of attracting more and more customers towards business. The Burghley Christmas Fair is
famous for its food market and in this different exhibitors are participating which is dealing in
hospitality or tourism sector in order to market their products and services. This event consist of
different and attractive stalls, food and drinks, live music, fireworks and many more. The
Burghley Christmas Fair is taking running from 28 November to 1st December of 2019. it is a
great opportunities for marketing manager of Assembly Hotel London company is to enhance its
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