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The Individual and Society - Assignment

Added on - 23 Nov 2020

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Individuals in Society
Table of ContentsINTRODUCTION...........................................................................................................................1TASK...............................................................................................................................................1CONCLUSION................................................................................................................................4REFERENCES................................................................................................................................5
INTRODUCTIONEvery business organisation is required to deliver their products and services forexpansion. It requires an appropriate marketing strategy for establishing the business in newmarket. Present assignment is based on Sainsbury, which is a renowned retailer of UK and offerits services worldwide. This report will explain marketing plan and strategies used by Sainsburyin order to expand their business in Chinese market (Argyris, 2017). In relation with this, it willdiscuss about choosing relevant products and services which delivered in China. Further, thisreport is going to describe about pricing strategy, various modes of promotion and at lastrecruitment of right candidates for executing the plan.TASKMarketing plan is considered as the written document or blueprintwhichis emphasize onmarketing strategies and advertisement for upcoming year.It also elaborates various activitieswhich are required by business firm to accomplishing in the given time period. In order toprepare a marketing plan, this is fundamental to conduct proper marketing mix of anorganisation.Marketing mix is considered combination of marketing tools which are used byorganisation in order to achieve its targeted objectives. Marketing mix is essential for marketingplan as it helps supports organisation in attaining targeted goals for growth. Here is discussed ofmarketing mix of Sainsbury to develop proper marketing strategy which includes various factorswhich are evaluated as below:Product:Sainsbury offers various products and services in its retail stores in manycountries. Its product range includes variety of fruits, vegetable, dairy products, bakery items,health and personal care, household and kitchen appliances etc. Manager of this organisation isplanning to expand the business in Chinese market with the motive of growth and higher earningof profit. For this, top management of Sainsbury have finalised that they will introduce skincareproducts, fresh vegetable and fruits, seafood, packed organic food, variety of juice and somenatural products in Chinese market. As it will help the organisation in grabbing attention of newcustomers of China (Perkins, 2015). According to the Chinese culture, its citizen are mostlyattracted with natural skin care product and seafood which will help the organisation inestablishing their business at new market place. Along with this, Sainsbury can also add trendy1
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