Individuals in Society Solved Assignment
Added on 2021-01-02
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Individuals in Society
Table of ContentsINTRODUCTION...........................................................................................................................3TASK...............................................................................................................................................3Formulating marketing strategy in relation to Chinese business environment...........................3Function of a marketing analysis within the marketing strategy along with some analyticalskills of different individual companies......................................................................................5CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6
INTRODUCTIONIn modern era, every single organisation is looking forward to expand its business atinternational level because it carries high potential of making profit at maximum level. There arevarious marketing strategies that are present at global level which can be used by companieswhen they are looking forward to enlarge their business (Newell and Marabelli, 2014).Enterprise which has been taken under this report i.e. 4Com Plc which was found by Daron Huttin the year of 1999 and headquartered in England, United Kingdom. Report will show differentmarketing strategies that may aid this company to expand their business in Chinese Market.TASKFormulating marketing strategy in relation to Chinese business environmentIn today's global business environment, if an organisation is looking forward to expandits business at international level it is must for company to adopt the best marketing strategywhich may aid them in doing business expansion in an appropriate sense. It has been analysedthat there are ample number of factors that are present in macro business environment that canaffect actions, aims, profit and objectives of business firm which is expanding at internationallevel. Political, economical, social, technological, ethical and legal are some macro elements thatneeds to be properly examined and analysed by 4Com Plc if it is trying to enlarge businessoperations in China.In this context, Chinese business environment is consist with various opportunities as thiscountry have largest population in all over world. 4Com which is doing business in UnitedKingdom's market and follows all the rules and regulation that this country carries but majorproblem that can be faced by 4Com Plc while expanding business in China is that developingmarketing strategy because Chinese people do follows totally different culture than UK's citizens(Potts and Bierlein Palmer, 2014). Some of strategies that are going to get connected withPESTLE analysis are given beneath:Political: China Government has made some strict rules and regulations for companieswho are looking forward to expand business in their market. It is not an easy task to follow allthe norms and regulations which has been made government but in order to do business legally itis required for them to develop all the business firm. Annual growth rate of China in 2016 was0.494% which is good and business people under this country are rapidly adopting new tools and3
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