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Induction- understanding and enhancing consumer experience

   

Added on  2020-10-05

7 Pages1837 Words151 Views
Induction- understandingand enhancing consumerexperience

Table of ContentsTable of Contents.............................................................................................................................2INTRODUCTION...........................................................................................................................1Task 1...............................................................................................................................................1P1: Value and importance of understanding the needs, wants and preference of targetconsumer group...........................................................................................................................1P2 Different factors that drive and influence consumer engagement of different target group. .2P3 Consumer service map for hotel industry (Covered in infographic)......................................3P4: Consumers touch points throughout consumer creates business opportunities for hotel......3CONCLUSION................................................................................................................................4REFERENCES................................................................................................................................5

INTRODUCTIONWhenever it comes to understanding and enhancing consumer experience, it begins withsetting target group and understanding their preference. This is important to serve consumerswith best experience. Consumers positive experience will increase consumers trust thatultimately help in enhancing business. Enhancing consumer experience will start with servingconsumer to best and giving preference to their needs (Russo Spena and et. al., 2012). The Savoyis a luxury hotel situated in London. Consumers are given priority and their satisfaction fromservice provided is considered as key to success for business by management of Savoy hotels. Inthis project report detail information regarding importance of understanding needs, wants oftarget group. Different factors that influence consumers, consumers experience and their touchpoints that influence consumers will be mentioned.Task 1P1: Value and importance of understanding the needs, wants and preference of target consumergroupA target market is the market for which hotel The Savoy wants to sell its services to andit also includes a target set of consumers for whom marketing efforts are taken. Identifying targetmarket is an essential step towards setting up marketing plan. Setting up target consumer grouphelps to provide quality services to that target group. The Savoy is providing variety of servicesto their consumers but when services are provided to target market their preference will be takenas first priority. A set target helps to serve better services and will make hotel more competitive.Setting up target market helps to craft a message that is specifically makes appeal to targetconsumers. As Savoy is a luxury hotel its target consumers will be rich consumer group.Consumers who spend more for their luxury will always look for quality of service. Everybusiness sets plan that helps to achieve organisational objective. These plans are highly affectedby consumer group that needs to be served. Setting a target market will reduce worry aboutreaching to all consumers (Schmitt, 2011). Marketing is termed as success factor as it has high influencing power consumers. Whenconsumers are pre decided that will help to make a marketing strategy which have high influenceon target consumers. Different consumers have different priorities and profile of consumer isevaluated with bookings to provide them more satisfied services such as- 1

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