Understanding Customers: Market Segmentation and Customer Profiling

Induction
Understanding
Customers

Table of Contents
INTRODUCTION...........................................................................................................................1
Main Body ......................................................................................................................................1
1) Discuss why hotel categories market segment and customer profiling activities to measure
it's target market..........................................................................................................................1
2) Evaluate distinguish ways in which customers can be profiled and how needs, wants and
expectations of the target market drive the goods and services offer by the hotel.....................2
3) Examine the drivers of customer engagement across a range of various target customers
groups for the hotel.....................................................................................................................2
4) Recommend conclusion by reviewing the numerous tactics which are employed for on-
boarding these diverse customers................................................................................................2
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................1
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