Zappos Case Study - Industrial and Organizational Psychology

Running head: INDUSTRIAL AND ORGANIZATIONAL PSYCHOLOGY
INDUSTRIAL AND ORGANIZATIONAL PSYCHOLOGY
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2INDUSTRIAL AND ORGANIZATIONAL PSYCHOLOGY
Zappos Case Study
Zappos is an online shoe and clothing retailer based company in Las Vegas, Nevada. The
company was founded by Nick Swinmurn in the year 1999. In the year 2009 Amazon acquired
the company in around all stock deal which was worth around $1.2 billion dollars at that time. In
the year 2000 the company earned $1.6 million in gross sales and moved its headquarters to San
Fransisco. As of the year 2010 the company the company was accounted for consisting of more
than 80% of shoes. But in the year 2013 the company inventory had expanded from shoes to
clothing, handbags and other types of accessories which accounted for more 20% of more annual
revenues. According to the authors Eremina & Puhakka (2017) the company executives stated
that they expected their clothing, and other types of accessories will bring an additional $1
billion worth of revenue. It was just because at that time the demand of the clothing were
increased to four size of the footwear market. In the present day the company sells more than 16
types of footwear such as the vegan shoes, polyfoam shoes and traditional beidge shoes.
The organizational behavior of the company mainly includes the 10 core values which
include:
 Delivering WOW throughout the services
 Embracing and Driving things
 Creating fun as well as little weird
 Being daring, original and unlock mind
 Pursuing increase in knowledge through understanding
 Building proper communications