ICMS ECO600: Coles and Woolworths Industry Competition Analysis

This report provides an in-depth analysis of the Australian retail industry, focusing on the competitive dynamics between Coles and Woolworths. It examines the market structure, highlighting the monopolistic competition and key competitors like Aldi and Amazon. The report explores the competitive strategies of each company, with Coles employing differentiation and market focus, while Woolworths adopts cost leadership. It also analyzes their growth strategies, revealing a shared approach to product and market development. Furthermore, the report delves into the pricing and non-pricing strategies employed by both entities. The study recommends that Woolworths introduce a premium sub-brand to capture a broader customer segment and address the shift towards online shopping. The analysis is based on primary and secondary research, including interviews with executives, and concludes with strategic recommendations for both retailers to enhance their market position.