Industry Analysis Factsheets - Environmental Business Audit Presentation

Environmental Business Audit
Presentation

Table of Contents
 INTRODUCTION
 The company Background
 PESTEL Analysis to analyze the Positive and negative impacts of macro
environment on business
 SWOT Analysis to identify the internal strengths and opportunities for expansion
 How the strengths and weaknesses interrelates with external macro factors
 Impact that micro and macro factors have on business objectives and decision-
making
 Recommendation
 CONCLUSION

INTRODUCTION
As part of strategic planning of the business, it is crucial
for the business organizations to analyze the internal as
well as external environment of business so as to take
effective steps to improve the performance of business and
ensure its further expansion. This presentation is aimed at
providing the internal and external environment analysis of
a sportswear company i.e. Admiral Sportswear so as ensure
and evaluate whether it is able to expand its distribution
channels to include both e-commerce and physical retailers.

THE COMPANY BACKGROUND
Admiral Sportswear is a UK based sportswear brand that focuses
on association football. The company was founded in 1914 and
headquartered in England. It deals in the product line of
sportswear offering garments, apparel, sports essentials,
accessories etc. to the cricketers, cyclers and athletes. It was
originally created as an undergarment brand in 1914 then
switched to multi-sports including cricket, cycling and athletics.
The company achieved more success in 1980s and 1990s by the
series of football team sponsorships.