Industry Analysis of Sports Companies - Desklib

Higher National Diploma in Business
Management
Unit 1 Business and the Business
Environment
Portfolio of Industry Analysis
Factsheets (Part 1)
Environmental Business Audit
Presentation (Part 2)
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Table of Content
Part 1: Portfolio
1.0 An introduction to sub-sectors and the different types of
organisation in the industry, the market size and the growth of the
international business environment p
2.0 A factsheet for a selected sub-sector sports company p-p
2.1 Background details of the organisation p
2.2 The products and services it offers p
2.3 The size and scope of the organisation p
2.4 Vision, mission and business objectives p
2.5 The organisational and legal structure p
2.6 Stakeholders’ analysis p
3.0 An organisational functional structure flow chart p
4.0 How internal departments, for example - finance, marketing,
work together to meet business objectives p
5.0 Conclusions p
References p
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1.0 An introduction to sub-sectors and the different types
of organisation in the industry, the market size and the
growth of the international business environment
Business Environment comprises all those factors that create an influence on organisational
and operational activities such as stakeholders, competitors, rules and regulation, industry etc.
to maintain a relationship with consumers (Gromoff, A., Bilinkis, Y. and Kazantsev, N.,
2017). This report is based on 3 sports firms. Nike (private), it is an American multinational
corporation that deals in athlete footwear and apparel, headquarters in Beaverton, United
States. Second one is JD sports(public) it is a British sport retail company based in Bury,
England. Third one covers voluntary sector that is (Community Amateur Sports Club)
headquarters in UK. It is eligible for taxation purpose. In this report, topics that are covered is
several types and purpose of organisation, discuss size and scope of business, and
relationship between various organisation functions, objectives and structure.
Public, private and voluntary organisation and its legal structures.
Private sector-
Private sector organisation can be understood as a company which is a part of economy that
is owned by individuals and company which is not ruled by government. The main purpose
of private sector organisation is to earn profits. When private sector organisation is
established only the owners are responsible for business actions. There is no involvement of
government or outside control to operate such kind of business. Nike is one of the best
example to understand private sector organisation which purpose is to earn larger amount of
profits and to grow and develop their business day by day.
Legal structure of private organisation:
Partnership: Partnership is a contractual agreement between two or more parties with a
purpose to share predetermined or equal profit and losses in the business.
Sole proprietorship: A business which is ruled by single individual and have unlimited
liabilities in their business.
Companies: In the Companies Act 2006, a company is a separate legal entity which may be
established as private or public sector.
Public sectors-
Public sector organisation is a part of economy which is owned and controlled by government
(Appiah-Adu, K., Okpattah, B. and Amoako, G.K., 2018). It does not consist private
companies, voluntary companies or households. This type of company exists to offer services
for its citizens. Similarly, to the voluntary sector, public sector organisation does not seek to
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earn profit. Funding for public sectors are generally raised through variety of methods
consisting fees, taxes or financial transfers from other levels of government. JD sports is a
public body which intended to deliver positive contribution to the community.
Legal structure of public sector organisation:
Central government: Companies like department of international development or
environmental agencies which have Central Government influences.
State government: When public sector is operated at state level then the legal structure is
determined by State Government.
Local government: Generally, this involves local government and municipal corporations.
Voluntary sectors-
Voluntary sectors can be understood as an organisation whose primary motive is to deliver
positive contribution to the society rather than to earn profit. It is often called the civil
society, third sector or not for profit sector (Jafari-Sadeghi, V., and et.al., 2020). This type of
organisation is not dependent on local or national government and also distinct from the
private companies. Charities are the most single category within the voluntary sector. Others
consist cooperatives, community interest companies, community benefit societies, credit
unions and so on. For example, The Amnesty International is an international voluntary
organisation in UK. The main purpose of this organisation is protect the human rights of
every person, enshrined in the Universal Declaration of Human Rights.
Legal structure of voluntary sectors:
Unincorporated associations: In this type of association, two or more persons are involved
whose purpose is same.
Trust: It is a non-profit association that is surrounded by trustees on behalf of the members.
Trustees are held to be responsible.
2.0 A factsheet for a selected sub-sector sports company
2.1 Background details of the organisation
Nike
 Background: It is an American MNC that is connect with development of designs, it
is formerly known as Blue Ribbon Sports. This company headquarters in Beaverton,
In Portland metropolitan area.
JD Sports
 Background: It is a UK based sports company, it was established in year 1983 and
become a specialist in fashionable brand. At present they owned with 56 stores.
Community Amateur Sports Club
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