Industry Life Cycle Analysis

Added on - 21 Feb 2021

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Strategy
TABLE OF CONTENTS1.Introduction...................................................................................................................................12. Market Analysis.........................................................................................................................12.1 Competitors...........................................................................................................................12.2 Geography and Technology..................................................................................................12.3 Buyer's preference market Segmentation.............................................................................22.4 Sub-strategic Groups in Mobile Phone Industry....................................................................22.5 Market Shares.......................................................................................................................22.6 Porter Five Force Analysis....................................................................................................32.7 Power of Complement providers..........................................................................................42.8 Industry Life cycle Analysis.................................................................................................42.9 PESTEL Analysis.................................................................................................................63.Sources of competitive advantage................................................................................................74. Outsourcing Manufacturing......................................................................................................124.1 Definition and Scope...........................................................................................................124.3 Trends of manufacturing outsourcing.................................................................................134.4 Outsourcing in Cesim.........................................................................................................13Recommendation..........................................................................................................................13Conclusion....................................................................................................................................13REFERENCES..............................................................................................................................14
1.IntroductionMobile manufacturing industry is increasing now a days at very fast pace in manycountries. There are many manufacturers of mobile phones that are competing with each otherand providing various services to customer's (Hamel and Prahalad, 2017). Grey is also hiringpeople that provide more competition in the market. Core operations that were performed undermobile company such as research and development, production, marketing, promotion etc. SalesRevenue of the company will be increasing that help in providing various aspect in business.This report will emphasized on market analysis of Grey and gaining competitive advantageforthe purpose of sustaining in the market.2. Market AnalysisAnalysisis beingdone using different approaches as follows:2.1 CompetitorsThese are the rivalry that is selling same product and services for the aim of satisfyingneeds and wants of consumers. In taking into consideration there were 8 companies that arecompeting with Grey simulation company that are focusing on same group of customers in themarketplace. Competitors of grey are green, synergy, blue, orange, navy, ochre and pink. Astransportation tariff of orange is more as compared to other competitors as it is investing more intransportation sector.2.2 Geography and TechnologyIt is targeting three geographical location in terms of mobile manufacturing firmincluding USA, Asia and Europe.At global level there is fluctuation in demand that help in developing betterunderstanding of technologyas it is help in determiningdifferent aspect in the future. It help inproviding knowledge regarding the market as it is important in improving technological changesin the market. Grey is not investing much money on technology as compared to othercompetitorsfor gaining competitive advantage. It is important in investing money in technologythat help in future growth and opportunities (Freedman, 2015). In USA most of expenses will bedone by synergy that help in fulfilling objective of the company. As it is important while takingintoconsiderationthat help in investing into technology that create various perspective for thefortune.1
2.3 Buyer's preference market SegmentationAn analysis is being done in different countries such as providing various perspective forthe future. Through demand buyer's performanceis taken into accountthat is providing differentaspect in life. Market will be segmented based taste and preference of consumer. Itenhanceinganging knowledge fromvarious market trends. It is important considering Consumer are theking of market and their needs and demand in the company. As there are various perspective forthe future course that will have impact in business operations. It is found out that changes will becarried out in business as there are various factors that affect preference and taste of consumer.In Europe companies are investing in technology that help in advancement for the future.2.4 Sub-strategic Groups in Mobile Phone IndustryThese groups help inproviding place tocompany in the market by making improvementin research and development and investing more in promotion and various approaches that willbe used for the future purpose in the company. At global level investment on research anddevelopment is being done by two competitors that include synergy and blue that help infacilitating various aspect in the future. On the other hand, in USA synergy and blue is investingin R& D that provide effective use of resources in the future. In case of Asia also invested insynergy and orange. There is reason of spending money in research and development that will beuseful (Hansen, 2016).It is an importantperspective that help in developing research processand providing variousaspects for getting success in the market. As this game is played by mostof the people in synergy and orange. Profit will be increasing that help in providing differentsegments in the country that will be providing to consumers that are coming to provide differentchanges in business.2.5 Market SharesIt helps in determiningvarious aspect of salesby enhancingcompany's operation. As inglobal context market share of grey is less aswhen doing comparison betweendifferent firms.This shows that 7.28 %share is there of grey in the market. In USA it is having share of 8.13 %that is less as compared to other competitors in teh marketplace. On the other hand, in Asia'smarket share in grey is 6.93 % and lastly in Europe its market share is 6.90% that is less fromother competitors in the marketplace. There is fluctuation in market share rate of grey that willbe providingdifferentperspectivein achieving success for future. It is important that marketshare will be more that help in providing growth and bring opportunities in business.2
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