Market Structure and Competitive Advantage in Mobile Phone Industry
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Added on 2021-02-22
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Market Analysis 1 2.1 Competitors 1 2.2 Geography and Technology1 2.3 Buyer's preference market Segmentation2 2.4 Sub-strategic Groups in Mobile Phone Industry 2 2.5 Market Shares2 2.6 Porter Five Force Analysis 3 2.7 Power of Complement providers4 2.8 Industry Life cycle Analysis 4 2.9 PESTEL Analysis 6 3.Sources of competitive advantage7 4. Outsourcing global Manufacturing12 4.1 Definition and Scope 12 4.3 Trends of manufacturing outsourcing13 4.4 Outsourcing in Cesim 13 Recommendation13 Conclusion 13 REFERENCES 14 1.Introduction Mobile
Market Structure and Competitive Advantage in Mobile Phone Industry
Added on 2021-02-22
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TABLE OF CONTENTS1.Introduction...................................................................................................................................12. Market Analysis .........................................................................................................................12.1 Competitors ...........................................................................................................................12.2 Geography and Technology ..................................................................................................12.3 Buyer's preference market Segmentation .............................................................................22.4 Sub-strategic Groups in Mobile Phone Industry....................................................................22.5 Market Shares .......................................................................................................................22.6 Porter Five Force Analysis ....................................................................................................32.7 Power of Complement providers..........................................................................................42.8 Industry Life cycle Analysis .................................................................................................42.9 PESTEL Analysis .................................................................................................................63.Sources of competitive advantage................................................................................................74. Outsourcing Manufacturing ......................................................................................................124.1 Definition and Scope ...........................................................................................................124.3 Trends of manufacturing outsourcing .................................................................................134.4 Outsourcing in Cesim .........................................................................................................13Recommendation ..........................................................................................................................13Conclusion ....................................................................................................................................13REFERENCES..............................................................................................................................14
1.IntroductionMobile manufacturing industry is increasing now a days at very fast pace in manycountries. There are many manufacturers of mobile phones that are competing with each otherand providing various services to customer's (Hamel and Prahalad, 2017). Grey is also hiringpeople that provide more competition in the market. Core operations that were performed undermobile company such as research and development, production, marketing, promotion etc. SalesRevenue of the company will be increasing that help in providing various aspect in business.This report will emphasized on market analysis of Grey and gaining competitive advantage forthe purpose of sustaining in the market.2. Market Analysis Analysis is being done using different approaches as follows:2.1 CompetitorsThese are the rivalry that is selling same product and services for the aim of satisfyingneeds and wants of consumers. In taking into consideration there were 8 companies that arecompeting with Grey simulation company that are focusing on same group of customers in themarketplace. Competitors of grey are green, synergy, blue, orange, navy, ochre and pink. Astransportation tariff of orange is more as compared to other competitors as it is investing more intransportation sector. 2.2 Geography and Technology It is targeting three geographical location in terms of mobile manufacturing firmincluding USA, Asia and Europe.At global level there is fluctuation in demand that help in developing betterunderstanding of technology as it is help in determining different aspect in the future. It help inproviding knowledge regarding the market as it is important in improving technological changesin the market. Grey is not investing much money on technology as compared to othercompetitors for gaining competitive advantage . It is important in investing money in technologythat help in future growth and opportunities (Freedman, 2015). In USA most of expenses will bedone by synergy that help in fulfilling objective of the company. As it is important while takinginto consideration that help in investing into technology that create various perspective for thefortune. 1
2.3 Buyer's preference market Segmentation An analysis is being done in different countries such as providing various perspective forthe future. Through demand buyer's performance is taken into account that is providing differentaspect in life. Market will be segmented based taste and preference of consumer. It enhance inganging knowledge from various market trends . It is important considering Consumer are theking of market and their needs and demand in the company. As there are various perspective forthe future course that will have impact in business operations. It is found out that changes will becarried out in business as there are various factors that affect preference and taste of consumer.In Europe companies are investing in technology that help in advancement for the future.2.4 Sub-strategic Groups in Mobile Phone IndustryThese groups help in providing place to company in the market by making improvementin research and development and investing more in promotion and various approaches that willbe used for the future purpose in the company. At global level investment on research anddevelopment is being done by two competitors that include synergy and blue that help infacilitating various aspect in the future. On the other hand, in USA synergy and blue is investingin R& D that provide effective use of resources in the future. In case of Asia also invested insynergy and orange. There is reason of spending money in research and development that will beuseful (Hansen, 2016). It is an important perspective that help in developing research processand providing various aspects for getting success in the market. As this game is played by mostof the people in synergy and orange. Profit will be increasing that help in providing differentsegments in the country that will be providing to consumers that are coming to provide differentchanges in business. 2.5 Market Shares It helps in determining various aspect of sales by enhancing company's operation. As inglobal context market share of grey is less as when doing comparison betweendifferent firms .This shows that 7.28 %share is there of grey in the market. In USA it is having share of 8.13 %that is less as compared to other competitors in teh marketplace. On the other hand, in Asia'smarket share in grey is 6.93 % and lastly in Europe its market share is 6.90% that is less fromother competitors in the marketplace. There is fluctuation in market share rate of grey that willbe providing different perspective in achieving success for future. It is important that marketshare will be more that help in providing growth and bring opportunities in business. 2
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