Industry Practicum Report

This reflective report presents a brief on an industry placement organisation named Regent Park Resort and analyses its strategic goals, organisational culture, communication, leadership, teamwork, and motivation.

Running head: INDUSTRY PRACTICUM REPORT
Industry Practicum Report
Name of the Student:
Name of the University:
Author note:

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Executive Summary
This reflective report has presented a brief on an industry placement organisation named
Regent Park Resort. It has applied several different principles and theories in order to analyse
this company in terms of several factors and to identify the areas that it needs to improve.
With the same, it has also assessed the microenvironment for this business in the modern
period and the measures that it has taken to tackle with the issues faced.

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Table of Contents
1. Introduction............................................................................................................................3
2. Discussion..............................................................................................................................3
2.1. Company Background.....................................................................................................3
2.2. Analysis of the company in context to the studies topics in the modules of this course 3
2.2.1. Strategic goals and structure of the organisation.....................................................3
2.2.2. Organisation’s culture..............................................................................................4
2.2.3. Level of Communication..........................................................................................5
2.2.4. Leadership in the organisation.................................................................................6
2.2.5. Teamwork in the organisation..................................................................................6
2.2.6. Motivation in the organisation.................................................................................7
2.4. Areas for improvement...................................................................................................7
2.5. Business Environment Analysis (Porter’s Five Forces)..................................................8
2.5.1. Threat of entry..........................................................................................................8
2.5.2. Industry Rivalry.......................................................................................................8
2.5.3. Bargaining power of the suppliers...........................................................................8
2.5.4. Bargaining power of the buyers...............................................................................9
2.5.5. Threat of substitutes.................................................................................................9
3. Conclusion..............................................................................................................................9
References:...............................................................................................................................10

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1. Introduction
The main aim of this reflective report is to critically analyse the chosen industry
placement organisation, i.e., the Regent Park Resort within its microenvironment. It would
contextualise the theories and principles that I have studied in this course along with my other
prior learning courses to this company. Firstly, I shall be giving a brief background of the
company and would analyse it in context to the studied topics in the modules of this course,
applying different theories and principles to the analysis. Thereafter, I shall be identifying
and motivating the areas for improvement in context to my findings from the analysis of the
company. Lastly, I shall be analysing the business environment for Regent Park Resort using
the Porter’s Five Forces framework.
2. Discussion
2.1. Company Background
As stated earlier, the name of my organisation where I worked as an Assistant General
Manager (AGM) is Regent Park Resort. It is one among the most beautiful three star hotels
present in Sylhet city of Bangladesh. It is widely regarded as an eco-friendly resort with a
very calm and eye-soothing atmosphere with lots of garden, lakes and ponds all around. It
was earlier known as “Thakur Bari”. It was an old home from the British period that has been
redesigned as a beautiful 3-star resorts. It is located at Silam, South Surma, Sylheet.
2.2. Analysis of the company in context to the studies topics in the modules of this
course
2.2.1. Strategic goals and structure of the organisation
The strategic goal of this resort is to provide all its customers, clients and guests with
an outstanding lodging services and facilities that they are likely to remember throughout
their life. All the organisational managers and the role players of Regent Park Resort work

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hard to meet these goals and to build successful brand image and awareness throughout the
world. The organisational structure of this resort is divided into 12 different segments and
they include-
 Front Office
 Housekeeping
 Beverage department
 Catering
 Food and beverage department
 Human Resource Department
 Gaming department
 Security
 Leisure and Entertainment
 Maintenance
 Sales and Marketing
 Finance
From my Module 1, I have learnt about many different concepts on the strategic goals,
hospitality structure and organisational structure. I have also understood about the different
levels of goals along with their importance. I have learnt that it is a company’s mission
statement that showcase the external message and the all other tactical, strategic,
organisational goals showcase the internal message of the company. It is also to mention that
the whole process of planning starts with the mission statement that defines the basic aim of
the organisation addressed to the external audiences.

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2.2.2. Organisation’s culture
While having a close look at the working culture of Regent Park resort, I understood
that the resort focuses on the maintenance of a healthy and safe working environment for its
staffs or employees. It is aimed at developing a working culture that focus on the
achievements of the workplace (Lee, Hallak & Sardeshmukh, 2016). As per what I have
learnt in Module 2, an organisation strives for maintaining a work standard. According to
Draft and Samson (2014), unsafe working culture has been proved to be dissuading the staffs
from working in efficient and proper way. With the same, I have also learnt that negative
working environment have the potential of hampering the organisational development
(Bhavani, 2013). Also, festivals too play an important role in fostering the working culture.
Regent Park Resort take into consideration Eid-ul-Fitr to further its organisational culture by
providing offs and leaves to the employees.
2.2.3. Level of Communication
It is the role of the organisational managers in the Regent Park Resort to impart and
communicate about the different strategies and changes throughout the organisations with the
staffs and other members of the hotel. However, it is to note that channels of communication
that are used by the staffs and managers in the organisation are weak and they do not consider
the workers’ point of views. It is the management alone that take the important decisions in
the organisation and they do not even include the employees in the decision making process.
Furthermore, though the resort have huge number of guests, employees often were found to
get angry and disorganised at certain times. They do not exhibit proper body language with
the clients and guests. From my module 3, I have learnt about the various forms of
communication and the most significant of all to me is the horizontal communication. It is a
key factor in attaining success in the contemporary scenario and is an intradepartmental
system of problem solving (Kim, Magnusen & Andrew, 2017). In Regent Park Resort, there

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are several guests who visit from various different parts of the world and belong to various
different backgrounds and this is why communication in the place needs to be very strong
and effective.
2.2.4. Leadership in the organisation
Being the Assistant General Manager of the Resort, it was my duty to ensure that
there is always a positive, productive and valuable working environment present within the
company. I was given the responsibility of leading a team of 8 members and to ensure that
the works and activities are all aligned with the organisational vision of the Resort. I therefore
used to motivate by team members to work effectively and to always work collaboratively for
achieving the desired goal. I am always a people-focused individual and this became more
vibrant from the style of leadership that I have followed. I always tend to follow democratic
leadership where I made sure to involve all my peers to take part in the process of decision
making. I used to give all them the chance of participating in the process and exchanging
their ideas to demonstrate their areas of skill and specialities for improving the organisational
performance. I would like to mention about the emotional intelligence that has helped me in
playing my job role in emotionally intelligent way in order to ensure that I am meeting the
needs of my staffs. Through my course (module 4) I have learnt about different styles and
characteristics of leadership and emotional intelligence (Mathew & Gupta, 2015). I have also
learnt of the fact that relationship management, self-regulation and empathy are the core of
effective leadership and the pillars of emotional intelligence.
2.2.5. Teamwork in the organisation
Throughout my serving at Regent Park Resort I have learnt many things about team
working. I have learnt that team working is very essential for meeting the organisational
goals and mission (Hanaysha, 2016). It is to note that team cohesiveness is the most essential
aspects of an organisation. At Regent Park Resort, I have noticed a gap in between the staffs

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and employees. As the level of communication is poor here, the employees and staffs also
hesitate to work collaboratively in effective manner. Being the AGM of the Resort I
therefore, initiated a group discussion and also worked towards conducting team activities. I
made sure to involve all the team members in the activities of decision making and asked
their opinions on different topics and matters. From my module 5, I have learnt that group
discussion is an integral part of an organisation. I chose to divide the work among the ten
members of my team by dividing the role of housekeeping and bookings among 5-5
members. It is to mention to ensure effective team work, motivation to do so is very
important. Therefore, I decide to motivate my team members by introducing reward and
recognition system for them.
2.2.6. Motivation in the organisation
I must say that the level of motivation in Regent Park Resort is very low, which
resulted in low individual productivity. Due to this the business performance of the hotel was
degrading with each passing days. With the same, this has also led to the high rate of
employee turnover in the organisation with lower levels of employee engagement and poor
communication (Raina & Roebuck, 2016). From my module 6, I have learnt about several
different ways of motivating employees including intrinsic and extrinsic rewards, focusing on
the employees needs and have also learnt about the process theories of motivation. It is to
note that the behavioural and psychological processes that motivate a particular person for
acting in a specific manner is called process theories of motivation. It examines the needs that
influence the employee behaviours for achieving a goal in relation to those needs.
2.4. Areas for improvement
a) Communication- In Regent Park Resort, there are several guests who visit from various
different parts of the world and belong to various different backgrounds and this is why
communication in the place needs to be very strong and effective. For this purpose, the

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employees working in the organisation need to be provided with training and development
process in order to develop good communication skills among them. Here, they must be
taught of the important of effective communication and exhibiting calm and understanding
attitude for dealing with the guests.
b) Motivation and empowerment- there is low level of motivation among the Regent Park
Resorts’ employees. The company should therefore, work hard to assess and identify the
factors that influence their behaviour, level of motivation and that empower them to become
productive in the workplace. In order to do so, the managers at Regent Park Resort could use
the Maslow Hierarchy of Needs theory. It is five tier model of needs of human beings.
2.5. Business Environment Analysis (Porter’s Five Forces)
2.5.1. Threat of entry
The new entrants in this lodging brings in innovation and some new ways of doing
business but at the same time, they also put pressure on the Regent Park Resort by means of
lowering the pricing strategy and reducing the costs (Manning et al., 2018). With the same,
they also provide new value propositions to the customers. The company therefore, needs to
manage all these challenges in order to build some effective barriers for safeguarding its
competitive edge over the rivals.
2.5.2. Industry Rivalry
Regent Park Resort operates its business in a highly competitive lodging industry.
Bangladesh is a country where such three stars hotels are present in multitude (Camison et
al., 2016). However, it is one of the three most beautiful three-star hotels in Bangladesh. The
competition does take a toll on the overall long term organisational profitability. Regent Park
Resort build some sustainable differentiation like being eco-friendly resort to tackle this
issue.

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2.5.3. Bargaining power of the suppliers
Near about every companies in this industry purchase their raw material from several
suppliers. The suppliers present in the dominant position could decrease the margins that the
Regent Park Resort could earn in the market. The powerful suppliers in this sector make use
of their power of negotiation for extracting higher prices from the other organisations present
in this field. However, it is to note that the overall influence of the suppliers’ bargaining
power is that it decreases the overall profitability of the lodging.
2.5.4. Bargaining power of the buyers
Buyers are demanding in this industry. They always want to purchase the best
offerings that are available by means of paying as minimum as possible (Katsoni, 2019). This
again puts a significant pressure on the profitability of the Regent Park Resort in a long run.
The smaller the customers, the higher are their potential of increasing offers and discounts.
Regent Park Resort always try to build a large customer base to tackle this power of buyers.
2.5.5. Threat of substitutes
The threat of substitute for Regent Park Resort is high if it offers a value proposition
that is highly different from the current offerings provided by the industry (Gurlek & Tuna,
2018). The company tackle this situation by means of being service oriented instead of
product oriented and by seeking to understand the core needs of its customers instead of why
customers are buying from it.
3. Conclusion
Hence, from the above analysis it is to state that Regent Park Resort is operating
effectively within its industry. However, it is facing some challenges in terms of effective
communication among its workers that further is leading to bad customer experience. Also,
the motivational level of workers within the organisation is also very low that is leading to

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decreased individual productivity. Hence, it should work towards improving its internal
activities to overcome this issue, which is very vital in the modern era where there is high rate
of competitiveness within the lodging sector.
References:
Bhavani, M. (2013). Customer’s expectations of hospitality services. Journal of Management
and Science, 3(4), 16-22.
Camisón, C., Puig‐Denia, A., Forés, B., Fabra, M. E., Muñoz, A., & Muñoz Martínez, C. É.
S. A. R. (2016). The importance of internal resources and capabilities and destination
resources to explain firm competitive position in the Spanish tourism
industry. International Journal of Tourism Research, 18(4), 341-356.
Daft, R. L., & Samson, D. (2014). Fundamentals of Management: Asia Pacific Edition PDF.
Cengage Learning Australia. Retrieved from https://books.google.co.in/books?
hl=en&lr=&id=jA-pBQAAQBAJ&oi=fnd&pg=PR1&dq=Daft,+R.+L.,+
%26+Samson,+D.+(2014).+Fundamentals+of+Management:
+Asia+Pacific+Edition+PDF.
+Cengage+Learning+Australia.&ots=oqoA6saKmA&sig=nwphwQ1Ov7isEbeWp-
QO15OL-Xw#v=snippet&q=WORK%20ENVIRONMENT&f=false
Gürlek, M., & Tuna, M. (2018). Reinforcing competitive advantage through green
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467-491.

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Hanaysha, J. (2016). Examining the effects of employee empowerment, teamwork, and
employee training on organizational commitment. Procedia-Social and Behavioral
Sciences, 229, 298-306.
Katsoni, V. (2019). Sharing economy perspectives in the tourism accommodation sector.
In Mediterranean Cities and Island Communities (pp. 283-297). Springer, Cham.
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and horizontal communication influence citizenship behaviors via organizational
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Lee, C., Hallak, R., & Sardeshmukh, S. R. (2016). Innovation, entrepreneurship, and
restaurant performance: A higher-order structural model. Tourism Management, 53,
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entrepreneurship-and-restaurant-performance-A-higher-order-structural-model.pdf
Manning, C., deRoos, J., O'Neill, J. W., Bloom, B. A., Agarwal, A., & Roulac, S. (2018).
Hotel/Lodging Real Estate Industry Trends and Innovations. Journal of Real Estate
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Mathew, M., & Gupta, K. S. (2015). Transformational leadership: Emotional
intelligence. SCMS Journal of Indian Management, 12(2), 75.
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communication in relationship to job satisfaction, organizational commitment, and the
employees’ propensity to leave in the insurance sector of India. International Journal
of Business Communication, 53(1), 97-130.