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Industry Practicum Assignment PDF

   

Added on  2021-05-27

13 Pages3149 Words20 Views
Running head: INDUSTRY PRACTICUMIndustry PracticumName of the StudentName of the UniversityAuthor Note

1INDUSTRY PRACTICUMExecutive summaryThe purpose of the following business report is to demonstrate the business strategies of theShangri la hotel in Sydney. This report focuses on some relevant theories relating to themanagement and connecting it to the organizational context of Shangri la hotel. The other issueshave been highlighted in this part like the industry synergy and trends. The marketing mix of theShangri la has been discussed with a focus on the competitiveness of the organization. The staffretention issues of the hotel have been discussed. The ways by which they maintain their ethicsand social responsibility are discussed as well. The service management of the organization hasbeen discussed by drawing on some relevant theories.

2INDUSTRY PRACTICUMTable of ContentsIntroduction......................................................................................................................................3Overview of the company and industry...........................................................................................3Industry synergy and trends.............................................................................................................4Organization’s marketing mix.........................................................................................................5Organization’s competitiveness.......................................................................................................6Organization’s service management................................................................................................7Staff retention and development......................................................................................................8Ethics and social responsibility.......................................................................................................9Conclusion.......................................................................................................................................9References......................................................................................................................................10

3INDUSTRY PRACTICUMIntroductionThe following is a business report on the analysis of the organization. The organizationthat has been chosen for this organization is the Shangri la hotel in Sydney. The analysis will bedone to focus on the various issues that the organization faces in the competitive businessenvironment. It is very important to understand the factors that work behind the success of theorganization. The trends of the industry they are working in will be focused in this businessreport. The chosen works in the tourism and hospitality industry. This industry has been very competitive in Australia. Lots of new hotels have opened inthe country and they are making great profits. This is why it has become a great challenge forShangri la hotel to survive in this situation. The marketing mix of the organization will have tobe given to analyze how they can benefits in the market. The competitiveness of the organizationwill be discussed. Another important task is to discuss on the service management of theorganization. Some of the HR issues in the organization like staff retention and developmentthrough proper training will be described. The ethical factors and social responsibility of theorganization will be highlighted.Overview of the company and industry The chosen company for the report is Shangri la hotel in Sydney (Shangri-la.com, 2018).The hotel was inaugurated in the year 2003. The general manager of the hotel is Craig Hooley.The hotel is located in the Rocks district at Sydney across the Sydney Harbor. There are almost565 rooms in the hotel (Shangri-la.com, 2018). The hotel has won several awards over the years.The headquarters of this company is mainly situated in Hong Kong. The branch in Sydney is oneof their most important branches in Oceania (Shangri-la.com, 2018). There is a club lounge for

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