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Report on Daraz E-Commerce Retailer

   

Added on  2020-10-22

7 Pages1459 Words276 Views
Industry Report
Report on Daraz E-Commerce Retailer_1
Table of ContentsINTRODUCTION...........................................................................................................................1Methodology (Qualitative methodology)....................................................................................1Company Background.................................................................................................................1Aims and objectives ...................................................................................................................1Product and services offered.......................................................................................................2Literature review.........................................................................................................................2CONCLUSION................................................................................................................................4REFERENCES................................................................................................................................5
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INTRODUCTIONDigital marketing is growing and developing rapidly such as online store are emergingwhich is convenient and easy to navigate for both customers and business owners. For suchpurpose inventory management is necessary weather the business exist online or on physicallocation it is always working with warehouse, stockroom or another area(Ashworth,and Perera,2018). This report is based on Daraz e-commerce retailer who are facing problems in managinginventory management. Apart from this, identifying aims and objectives , product and servicesoffered by them in competitive marketplace. Moreover, focusing on Literature review ofinventory management its integration and links in supply chain management with suitablediagram. Methodology (Qualitative methodology)Methodology is the process of collecting information and data for the purpose of makingappropriate business decision(Finkel, 2015). Herein, Daraz are adopting qualitative researchmethod in collecting relevant information. In this case information is collected from companywebsite, company's annual report and other sources of internet.Company BackgroundDaraz online marketing shopping platform that was founded in South Asian in 2012 by aGerman venture capital known as Rocket Internet. It operates on e-commerce platform andlogistic services in Pakistan, Bangladesh, Nepal, Sri Lanka and Myanmar. Later on it wasacquired by well known Chinese e-commerce company named by, Alibaba Group.Aims and objectives Aim: “To determine the role of inventory management in supply chain and the issues thatare facing by company in managing its inventories.” A case study on Daraz e-commerceretailer.Objectives:To determine the concept of supply chain management and inventory management.To analyse the issues face by Daraz in managing its inventory and impact of integrationin supply chain management.To identify ways by which Daraz can resolve the issues related to inventory management.1
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