Marketing Mix of an Organization: Industry Research Report

Running Head: INDUSTRY RESEARCH
INDUSTRY RESEARCH
Name of the Student
Name of the University
Author Note:

INDUSTRY RESEARCH1
Brief statement of the problem
The paper aims to discuss the investigation of the marketing mix for Melbourne
Nursing and Midwifery Federation within the shifting educational program in the market.
The problem of the research is the shifting of Initial Registration of Overseas Nurses (IRON)
program into EPIQ program organized by the Nursing Midwifery Board of Australia to
address the issue of lack of potential nurses in Australia (Mackeyand Gass 2015).
Research aim and research questions
The research aims to investigate about the factors affecting the nursing academy.
Along with this, the paper also aims to find out the techniques for promoting the mission
within the continually shifting educational market. Hence, the research is trying to find out
the answers of the following questions.
 What is the concept of strategic marketing for nursing organizations in Australia?
 What are the factors affecting the strategic marketing of Melbourne Nursing and
Midwifery Federation?
 What are the strategies for improving the marketing program?
Findings
As per the design of the research, the experts followed a mixed method to address the
questions mentioned previously. Briefly it can be said that, mixed method involved both the
qualitative and quantitative research works. For this research work, 200 students from the
Melbourne Nursing and Midwifery Federation were selected. The students were pursuing the
related course of study within the organization. From the 200 emails, the experts received
only 21 responses. The result is provided in the following section.
ETEA RESEARCH SURVEY SUMMARY

INDUSTRY RESEARCH2
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INDUSTRY RESEARCH3
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