Industry Sector Analysis Report

Added on - Dec 2019

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INDUSTRY SECTORANALYSIS
Table of ContentsINTRODUCTION...........................................................................................................................1Macro-environment factors.........................................................................................................1Micro-environmental factors.......................................................................................................2CONCLUSION................................................................................................................................3RECOMMENDATIONS.................................................................................................................3REFERENCES................................................................................................................................4
INTRODUCTIONIn UK the dairy industry is growing to a greater extent as they are having expertise forprocessing and distributing with the dairy products. They are known for there freshly pasteurisedmilk which is healthy for the humans (Gould, 2012). Thus, the industry highly focuses on thedeveloping with high standards of production and coming up with new products to be served.Further, in this report detailed analysis of dairy industry is been done which assist includes thedetermination of competitive challenges and the opportunities which are faced by the industry.Macro-environment factorsPESTLE AnalysisIt is an efficient model which is highly been used to evaluate the external factors whichhave a great influence on the operations of the dairy industry (Industry Overview. 2015). Further,this industry is a sub-set of agricultural industry which means it involves the activities such asproduction, sale of milk products such as cheese, milk, cream, cheese etc. which provides withhigh satisfaction level to the customers. Further, there are number of factors which affects thedairy industry. Thus, following factors are as follows:Political-The policies and regulations determined by the government which are relatedto the dairy products has a great influencer on the decisions made by the farmers forkeeping there livestock and producing with the products. If the policies are in favour ofpromoting beef than the farmer will slaughter the cow rather than keeping them for milk(Ismail and Nielsen, 2010).Economic-The most important element which highly affects the dairy industry is thepurchasing power of the people in the economy. It is been seen that milk is an consideredas a basic thing which is purchased by every individual irrespective of there purchasingpower. Thus, it can be concluded that the sales of this would not hit if the income is low.Sociological-In the present scenario, people are shifting towards the vegan lifestylewhich have a negative effects on the sales of the dairy products. Moreover, people areconcerned about there weight so they are avoiding the products as they are having greateramount of fat components in them. Thus, the industry has to come up with low fatproducts so as to retain there sales in the market.1
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