INF10003 Business Report for Cakes and Buns

Added on -2020-02-24

| INF10003| 14 pages| 2810 words| 676 views

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Cakes and Buns : A Business Analysis Report[Type the abstract of the document here. The abstract is typically a short summary of thecontents of the document. Type the abstract of the document here. The abstract is typicallya short summary of the contents of the document.]Student Name :Student Roll No. :
Cakes and BunsExecutive SummaryThe report gives a detailed analysis of the business report for Cakes and Buns, a bakingcompany started by Jillian and Rosie, from Melbourne, Australia. Beginning as a small timebaking unit, the company grew slowly to be one of the finest sellers of tasty savouriescompeting with other bigger baking units. The report gives a comprehensive look into thebusiness, and analyses the different business activities of the company. The report elucidatesa detailed outlook of the history, the business model, the business environment, the trendsand future scope for Cakes and Buns. The document emphasizes the importance of a detailedanalytical report for Cakes and Buns, as the management plans to extend its operationsglobally, with the help of a website to increase sales and expand its boundaries.2
Cakes and BunsContentsExecutive Summary...............................................................................................................................2Introduction...........................................................................................................................................4Industry Background.............................................................................................................................4Business Model and Target Audience....................................................................................................5Value Proposition..................................................................................................................................6Swot Analysis.........................................................................................................................................7Strengths............................................................................................................................................7Weakness...........................................................................................................................................7Opportunities.....................................................................................................................................7Threats...............................................................................................................................................8Porter’s 5 force analysis........................................................................................................................8Trends based on datasets......................................................................................................................9Prototype pages for the user interface................................................................................................10Main page of Cakes and Buns.........................................................................................................10The different sections in the page....................................................................................................10Simulated output showing the product catalogue............................................................................11Conclusion...........................................................................................................................................12References...........................................................................................................................................133
Cakes and BunsCakes and Buns: A Business Analysis ReportIntroductionNorman and Kohl would never have dreamt that their small time baking unit called “Cakesand Buns” would grow to become a company that would someday cater to internationalconsumers. Overcoming the initial hardships, Cakes and Buns had slowly but surely movedforward with a loyal set of customers, who enjoyed the savouries, which had been attractingthem for long. Taking advantage of the trust and goodwill the company was able to garnerover the past 30 years, Cakes and Buns plans to extend their operations even further. Thecompany and its owners have been a perfect example of dedication and commitment, makingvisions and goals to reality, through structured planning and proper strategizing.Industry BackgroundAs early as 600 BC, there had been evidences of baking bread in Greece. The history ofbaking is believed to have started during ancient Egyptians use of yeast, for brewing beer.The same was experimented with baking bread to make it soft. Starting from the 15th centuryonwards, there have been records of baking as an industry (Burnett, 2013). Using ingredientslike sweet dough, cream, butter, raisins and minced meat items like Wigg, Ryvita and Gingerbread were made and sold on a commercial basis.Currently, the Baking industry has been engaging in line production instead of traditionalbaking (Hüttner and Arendt, 2010). The emphasis on hygiene has led to the creation ofbaking equipments apt for wet cleaning, which reduces the time for cleaning. ContinuousKneading is another process which has been introduced for kneading dough in lineproduction which ensures its consistency. The industry has recovered itself from this recenteconomic crunch by emphasising on natural and organic components that promote healthy4

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