Impact of Inflation on SMEs and Tourism Industry in UK
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This research project explores the impact of inflation on SMEs and tourism industry in UK. It identifies both favourable and unfavourable impacts of inflation on the tourism industry of UK, along with acknowledging the strategies to overcome negative impacts of inflation.
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Contents INTRODUCTION...........................................................................................................................1 About Inflation.............................................................................................................................1 events that can cause inflation.....................................................................................................1 Aims and Objectives of research................................................................................................1 MAIN BODY..................................................................................................................................2 Impact of inflation on SMEs........................................................................................................2 Qualitative Research.......................................................................................................................3 Positive and Negative impacts of inflation on tourism industry..................................................3 CONCLUSION...............................................................................................................................4 REFERENCES................................................................................................................................6
INTRODUCTION About Inflation The decline in the purchasing power or rise in prices over the time. In Inflation the prices of productand services increases for aparticularperiod of time within an economy of a company. The inflation can be caused by many reasons like when the customers are price sensitive, when the demand of product is more than the supply of product than the prices of that product increased to control demand, sometimes price rises due to increase in the taxation, inflation can also be caused due to increase in manufacturing like cost of raw materials, wages of labour and many more reasons because the company increases the total cost product with there profit margin(Athari and et.al, 2021). events that can cause inflation When the inflation occurscustomers decline there purchasing power because they start investing there money in healthcare facilities and start saving money for future expenses and stop buying normal goods. At the time of inflation customers only focus on buying the good which are essential and used in daily needs there are many events that can cause inflation and global events is one of them. Whenanother countries increase the import or export charges or increases the prices of raw material it will definitely effect other countries also. For example: Russia is exporting the raw materials to UK registered company and because of any reason Russia increase sthe raw materials prices and because of that firms need to buy them at high ratesand because of this the company have to increase there overall cost of the product(Irgashevich, Odilovich and Mamadaliyevich, 2022). But on the different side, inflation can also be lead by interest rate. If the interest rate is low then the customers will start borrowing from banks to invest it in market. When there is more money circulation in the market and to control this money circulation the government increases the cost of products. Aims and Objectives of research Aim:To identify both favourable and unfavourable impacts of inflation on the tourism industry of UK, along with acknowledging the strategies to overcome negative impacts of inflation the purpose of this identify the positive and negative impacts caused by the inflation on tourism industry and implement the solution to overcome the negative impacts. 1
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Objectives: ï‚·The identify the negative and positive impacts of inflation of tourism industry in UK. ï‚·To find the solution to overcome the negative impacts of tourism industry in UK. MAIN BODY Quantitative Research Impact of inflation on SMEs The organisations have limited revenue and have small number of worker are known as Small Medium Enterprises.These companies have less amount of customer base and because of this they are not too famous among the local consumers. There has huge impact of inflation on SMEs of tourism sector. There are many travel agents and companies who are working in tourism industry at small level and when the inflation impact the industry there are the one who are badly impacted. The economy of UK is not so good and the country is facing high inflation rate which is up to 9.4% increase in fuel prices. According to a study there are almost 1650 travelling business who are telling that they face huge loss because of fall in profit due to inflation(Icoz and Icoz, 2019). Most of the customers are waiting for prices to get lower on holiday package and most of the people had cancelled their travelling plans and the customers are switching to other companies who are providing low prices packages. Every 4 of 7 travellers are travelling due to business reasons and many travellers are changing their travelling destination from adventurous placestolowerpricesdestinationsorsometimecancellingtravellingplansduring inflation(Rashid and Khalid, 2020). 2
Interpretation -From the above figure, it has been examined that the inflation rate of UK has rise up to 11% as compared to past years. The inflation in UK is rising very fast and this sudden increase in the price has decreased the profit margin of SME's(Harari, 2022). Qualitative Research Positive and Negative impacts of inflation on tourism industry According to the view point of tourism industryis among largest growing business sectors universe. Inflation has both its positive and negative impactsin the sector of tourism. There are many customersin this business sectorfor whom travelling is a business and they earn by travelling and there are many examples of this and few of them are: adventures, influencers, bloggers and many others. They are okay in travelling at any cost and can pay extra for travelling as this is their job. Therefore, at the time of inflation people who have to travel for business purpose and few of the travellers choose to travel and pay higher prices for accommodation and flights.For the tourism industry it can be the perfect time to earn more by taking higher rates from the customers who travel constantly due to business purpose(Zhao, 2022). According to (Siklos, 2020) inflation havemany negative impacts on the tourism sector. Because of inflation the cost of products and the services rises and in today's worldcustomers 3 Economic update: Growth slows as inflation rises,2022
are sensitive for prices of the productsand it means if customers see hike in the prices of products and services they immediately switch their demand. And this same happens in the tourism sector if the inflation rises and the value of holiday packages also rises. Man y customers changed or cancelled their plan of travel and they used to avoid the the expensive tourism packages offered by tourism companies to save money for necessary good(Hu, Yang and Zheng, 2021). Therefore, this show that when the inflation rises the purchasing power of the consumer decreases. Tourism business are no earning goof profits as the customers are avoiding tourism facilities in inflation. Due to inflation many SME companies have shut down there and the exit the tourism market and inflation also caused in increase of unemployment rate.To survive during inflation and cut down the cost the companies of tourism sector terminates few of their employees from their company. Companies terminated employees who which are mostly low performers in the organisation and this affects the brand image of business companies who are in this sector. CONCLUSION It has been concluded about the above information that inflation is used when the value of the product and services in an company faces increase in there cost and it is measured in the form of percentage form. Majority of consumers in the market are sensitive for prices of products and inflation can switch them from one company to another if identified that they need to pay extra cost for the products of their needs and desires.Tourism isamong the largest industryat world level and on this industry inflation has both positive and negative impacts. It can lead to decline in the revenue of company asmany of the consumers are not willing to pay addition cost for products. One of the most popular tourism company Jet2 holidays also seen negative impacts of inflation on their organisation. But it not only have negative impacts Jet2 Holidays also seen positive impacts of inflation. Jet2 Holidays only targeted those customers for whom travelling is important as their job is related to travelling. Therefore the company target the bloggers, social media influencer and adventurous travellers because they are ready to pay higher prices for booking accommodation and buying flight tickets. So for those inflation is an opportunity to earn more profits from customers. Inflation can effect the growth of the companies who are in tourism sector and to overcome the risks companies faces at the time of inflation they can various strategies and recommendation and one of the best strategy to overcome from inflation is by cutting down the 4
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prices of holiday packages as much as possible and offer the prices lower than competitors to customers. The companies like Jet2 Holidays tried tocut down their valueby examining their business environment and analysed the activitiesfrom which some productive and some are non- productive activities. They can extenuate their all non-productive activities to reduce the costs of their services and on the other hand some of the companies from the tourism sector also adopted dome strategy and asked and tried to influence their employees in lower wages than non-inflation period. The companies have gain the trust of their employees by promising their workers to pay all the part of their salaries that they will not get during inflation to their employees after when the situations come under control. Companies can offer the travellers who travel on the daily basis discount and offers at the time of inflation so that they remain connected top there company because during inflation there are only few people travels and if the company offer them discount and offers they will choose there company over their competitors and it will help them to reduce the risk at the time of inflation. 5
REFERENCES Books and Journals Athari, S.A. and et.al, 2021. The (Un) sticky role of exchange and inflation rate in tourism development:insight from the low and high political risk destinations.Current Issues in Tourism.24(12). pp.1670-1685. Irgashevich,S.T.,Odilovich,O.A.andMamadaliyevich,G.E.,2022.INTERNET TECHNOLOGIES IN THE TOURISM INDUSTRY.Web of Scientist: International Scientific Research Journal.3(9). pp.57-64. Icoz, O. and Icoz, O., 2019. Economic impacts of tourism. InThe Routledge Handbook of Tourism Impacts(pp. 95-108). Routledge. Rashid, A. and Khalid, S., 2020. Exploring the Impacts of Inflation, Interest Rates, and their Uncertainty on Deposits and Advances of Conventional and Islamic Banks of Pakistan.Journal of Economic Cooperation & Development.41(3). pp.117-150. Zhao, H., 2022. On the impacts of trend inflation in an open economy.Journal of International Economics,138, p.103648. Hu, R., Yang, Y. and Zheng, Z., 2021. Inflation, endogenous quality increment, and economic growth.Mathematical Social Sciences,114, pp.72-86. Siklos, P.L., 2020. Inflation dynamics: Expectations, structural breaks and global factors. Online: Daniel Harari, 2022.Economic update: Growth slows as inflation rises.[Online] available through:<https://commonslibrary.parliament.uk/economic-update-growth-slows-as-inflation- rises/> 6