Analysis of Social Media Impact

The assignment requires an analysis of various studies on the influence of social media on fan reactionary behaviors, online engagement, knowledge sharing, and brand trust. It also involves examining the affordance of social media platforms and their impact on conflict photojournalism. The study aims to understand how social media affects performance outcomes, customer relationships, and online behavior, with a focus on the mediating role of social CRM capabilities.

Influence of social media

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Overview................................................................................................................................1
Literature review....................................................................................................................2
Findings ................................................................................................................................5
CONCLUSION ...............................................................................................................................5
REFERENCES ...............................................................................................................................7

INTRODUCTION
Social media generally refers to an activity of sharing information,idea and feelings on
the internet through the mode of the computer, mobile etc. Social media is the way to interact
with friends and colleague, relatives etc. it is becoming an part of individuals lives. Social
media plays a important role know a days we have access the theatrical role of the social media
is very high and its effect on every single individual of the society. In the last few years social
media was highly extended on fast rate, social media has captured large million of the user
around the world under this report we will talk about about the impacts of the social media on the
democracy Or democratized communication , human behaviour or ordinary people. Ordinary
people behaviour changes more especially with the social media. Social media made
communication much easier and simple as compare to the earlier, people not only use social
media to share information but also for the business. Social media is the very common in the
present scenario or generation, social media is treated as the one of the humanity greatest
achievement and accomplishment.
MAIN BODY
Overview
Democratization is the step of a regime becoming more democratic, it does not always
include in consolidation though. It is influence by many other factors, such as economic
development , education , resources and civil society. social media is a decisive instrument for
all kinds of the business. Business organization use this platform to find and engage with
customers, make sales with the use of the activity such as promotion and advertising and
offering customers after sale service and support. Social media is becoming essential part for the
business organization. Social media is a important subject in present democratic society (Diba.,
Vella and Abratt., 2019). Some members under the democracy think that social media is
affecting or harming the human physical phenomenon and human relationship in a democratic
world. Some of the individuals under the democracy thinks that social media is a conjure up to
humanity. Social media makes human fundamental interaction much more convenient easy or
simple much quicker than the actual, life human interaction, it provide chance for retrospective
people to express or introduce themselves. The confluence of the social media with political or
democratic action is a difficult field. Is social media a real, for democratic deliberation (Erkan
and Evans., 2016). Can social media enhance the performance in authoritarian regimes, under
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this report its considers the contemplates the future of social media and politics. Social media
reforms comprises handwork to change aspect of the media such as financing of media law,
content , access to media , ownership, media employment and its structure and possess.
Literature review
As per the view of (Kamboj., Yadav and Rahman., 2018) social media has designed new
ways for communication for the peoples which make influence on everyday lives of the people,
human behaviour changes more when it dabble with especially social media technology. Social
media positive impact on the human behaviour and society such as social media provide
approach to different opinion and thought of different culture and religion people, this has
ability and authority to make individual broad minded. Most of the individual and group of
people increase their knowledge, ability and performance through the social media. Social media
provides ordinary people to explore and positively involved without the concern of rejection.
Most of the content creators of the social media assure people to pursue career they love,
to take care of themselves and to learn new technique etc. social media has resulted in individual
people feeling safe while moving out. this is how social media create the positive impact on the
ordinary people or behaviour of ordinary people. Positive impacts of a social media on the
society such as social media provides voice to minorities and vulnerable section. For example
individuals are sharing content or information to assure people who have similar problems and
voicing their idea to the government.
According to the view of (Mudrick., Miller and Atkin., 2016) the digital media feed is
a biggest threat to democracy, in the preset generation democracy is not only exercised on the
voting box it is also knowledgeable and live online on a 24-hour interval basis such as social
networking sites. Public sphere provide bottom up agenda setting, freedom from the
governmental interference and universal access to the detail information. Members of the
democracy society are now encouraged to the democracy. Peoples or group of peoples are
conspire for good. Social media playing a essential role in stake in improving society.
As per the view of the (Orzan and et.al., 2016) social media influence democracy, social
media democracy refers to the a direction of interaction with other, social media democracy
concentrate on the acknowledgement of particular citizen or advertising democratic ideals with
the extended of information , the social media democracy system is the democratic its own
construction. Social Media democracy allows media to advertise democracy. social Media
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democracy focuses is not democratic itself. the approach of the social media democracy follow
in response to the deregulation of broadcast markets and the focus on the mass media ownership.
Media democracy allows other individuals or groups of individual t to participate in media, it
expose a relationship of media to the public sphere , the information and details is collect and
can be viewed and shared by the people. The public sphere is mentioned or defined the network
of communication details and people points of orientation. The interrelation between media
democracy and public sphere spread to other kinds of media, for example social media and
mainstream media. Social media democracy proponent that corporate ownership and commercial
pressure affects opinions and entertainment citizen receive.
According to the view of the author (Razmerita., Kirchner and Nielsen., 2016) A social
media democracy proponent may ability skills public service programme, increase a role or
function of the citizen journalism, covert active participants into the passive participants as well
as passive participant in to the active participant, generally uses mass media system advertise the
democratic ideals and incorporating the use of other media into the large discourse. The social
mass media competitive structure always stands in against to democratic ideals from the
composition of a market place affects that how stories are designed and broadcast to a peoples.
Social media democracy is bottom in making the social mass media system, it caused to the
public debate or arguments important for the democratic state. The focus on media outlets has
been encouraged by government trade policies. the some advantage of a social media to running
an existing business entity mentioned under this using a social media within a business
organization create a real human interconnection with the customers, it is playing crucial role in
the lead generation of the organization. social media provide opportunity to the owner to connect
with their followers, social media becomes the very important part of the sales department of all
business organisation. It is an excellent platform to advertise research content in front of new
individual to grow.
Internet media democracy , e democracy, e government, due to the usage of the digital
networking technologies to enhance political dissent and refers a tends to media democracy
model , social networking sites like a Facebook, twitter and you tube allows citizen to contact
fast or urgently with each other , exchange ideas , belief details or create protest opposite the
government in the democracy. The digital media technology playing an important role in the
change in democracy (Stadter., 2018). Critics of the social media democracy indicate that in
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order for the system to role properly. It is examine under the democracy every member of the
society should be educated and positive participants in build up of social media democracy and
exchange of idea and detail information (Weeks., Ardèvol- Abreu and Gil de Zúñiga., 2017).
Negative effect of a social media on a behaviour of ordinary people: many individual
became the big Hollywood or international celebrities with the help of the digital media. Social
media motivating many other individual and group of people to become the celebrity in this step
some of the people or individual are turning into self obsessed. Social media is also promising
violent behaviour or attitude of ordinary people (Smith and Taylor., 2017). Prior to the internet
era people cannot harass other individual or group easily Some ordinary people facing problems
cyber bullying and suffer from the anxiety and depression. Some ordinary people or groups of
individual are facing problem because of watching many people showing and encouraging their
talent with the help of the social media and suffering from low esteem levels. Fake news on
social media is caused to panic on a different ordinary people or leads to clashes among the
different individuals. Negative effect of the digital media on the society such as people in the
society are facing difficult timer in interacting with others which lead to unsociable behaviour
due to removal of face to face interaction which is important for development of different skills ,
personalities from the lives of the people in the society, unexpected activities under social media
can ruin a business organization, digital media is used as a instrument to spread rumours or
negativity which lead to increase in violent tendency in the society. With the assist of the social
media it has become impossible to ignore the negative news or rumours which affect the lives of
the people under the society , social media is used as a instrument for data mining in the society,
materialism in the society is being determined with the assist of the social media in the society,
militant groups in the society is also using social media to motivate manipulate peoples of the
society to join their groups. One of the most major negative consequence of the social media is
the trolling in the society, this is very common politically motivated tolling. Social media also
promote the different gossip of the individuals in the society and provoke the damage to
goodwill of the people (Wandera and et.al., 2016). Social media leads to increase violence under
the society. Social media affect the social behaviour of the individual , consumer behaviour,
on online consumer behaviour, consumer buying behaviour,the business ,media on teens, health
behaviour in both positive and negative aspects (Routledge Vossen and Valkenburg., 2016).
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According to the State aligned trolling in Iran and the double edged affordance of
Instagram, (2019) the controversy related to the hipstamatic and Instagram in war photography
open up a whole series of enduring question about distinction between photography and
illustration. As per the The Affordance of social media platforms, (2018) , A social media
platform twitter changed the logo of one of its core features the favourite button to the great
disbelief of many long time users of the platform. According to the War on Instagram : framing
conflict photojournalism with mobile photography apps, (2014) the online annoyance is
increasingly applied in the form of the information control to curb free speech and expert power
in the online public sphere. As per this study of the Adrian Rauchfleisch investigate the size and
perpetrators of online violence , harassment and abuse against critical members of the Iranian
diaspora.
Findings
In the above study have study related to the social media , meaning and explanation of
the social media or how social media affect a human behaviour and the society, above whole
study or report follow a appropriate structure. Structure be like overall introduction of the whole
report , main body of this report include overview of the influence of social media, main body of
report are in the form of the literature review formate and last part of the main body is the
findings. Literature review provide a information related to that social media and how it
influencing a human action or behaviour and society. And provided detailed information of
positive effect of the social media on the ordinary people behaviour or society and negative
effect of the social media on the both society or human behaviour(Sherman and et.al., 2016).
CONCLUSION
From the above report it is concluded that provide a brief knowledge and information
incidental to the social media, and social media have democratised communication by affording
ordinary people the ability to articulate and circulate critiques of power and briefly discussed
relevant the effect of digital media on the democracy, meaning , understanding of the social
media democracy,ordinary people and human behaviour and society, and mentioned relevant to
the various effect of the social media on the different society or human behaviour. Discussed
about that how social media influence the ordinary people , this report provide detailed
knowledge of a positive effect of a digital media on both ordinary people or human behaviour
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as well as the society. It is also show the negative impact of the digital media on the human
action or activity and the society.
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REFERENCES
Books & Journals
Diba, H., Vella, J.M. and Abratt, R., 2019. Social media influence on the B2B buying process.
Journal of Business & Industrial Marketing.
Erkan, I. and Evans, C., 2016. The influence of eWOM in social media on consumers’ purchase
intentions: An extended approach to information adoption. Computers in Human
Behavior. 61. pp.47-55.
Kamboj, S., Yadav, M. and Rahman, Z., 2018. Impact of social media and customer-centric
technology on performance outcomes: the mediating role of social CRM capabilities.
International Journal of Electronic Marketing and Retailing. 9(2). pp.109-125.
Mudrick, M., Miller, M. and Atkin, D., 2016. The influence of social media on fan reactionary
behaviors. Telematics and Informatics. 33(4). pp.896-903.
Ngai, E.W., Tao, S.S. and Moon, K.K., 2015. Social media research: Theories, constructs, and
conceptual frameworks. International journal of information management. 35(1).
pp.33-44.
Orzan, G and et.al., 2016. CONCEPTUAL MODEL REGARDING THE INFLUENCE OF
SOCIAL MEDIA MARKETING COMMUNICATION ON BRAND TRUST, BRAND
AFFECT AND BRAND LOYALTY. Economic Computation & Economic Cybernetics
Studies & Research. 50(1).
Razmerita, L., Kirchner, K. and Nielsen, P., 2016. What factors influence knowledge sharing in
organizations? A social dilemma perspective of social media communication. Journal
of knowledge Management. 20(6). pp.1225-1246.
Sherman, L.E and et.al., 2016. The power of the like in adolescence: effects of peer influence on
neural and behavioral responses to social media. Psychological science. 27(7). pp.1027-
1035.
Smith, B.G. and Taylor, M., 2017. Empowering engagement: Understanding social media user
sense of influence. International Journal of Strategic Communication. 11(2). pp.148-
164.
Stadter, M., 2018. The influence of social media and communications technology on self and
relationships. In Psychoanalysis Online (pp. 3-13).
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Routledge. Vossen, H.G. and Valkenburg, P.M., 2016. Do social media foster or curtail
adolescents’ empathy? A longitudinal study. Computers in Human Behavior. 63.
pp.118-124.
Wandera, S and et.al., 2016. The influence of social media on collaborative learning in a cohort
environment. Interdisciplinary Journal of e-Skills and Life Long Learning. 12. pp.123-
143.
Weeks, B.E., Ardèvol-Abreu, A. and Gil de Zúñiga, H., 2017. Online influence? Social media
use, opinion leadership, and political persuasion. International Journal of Public
Opinion Research. 29(2). pp.214-239.
Online
State aligned trolling in Iran and th double edged affordance of Instagram. 2019. [online].
Available through <https://journals.sagepub.com/doi/abs/10.1177/1461444818825133>.
The Affordance of social media platforms. 2018. [online]. Available through
<https://pure.uva.nl/ws/files/9115828/BucherHelmond_SocialMediaAffordances_preprint.
pdf>.
War on Instagram : framing conflict photojournalism with mobile photography apps. 2014.
[online]. Available through
<https://journals.sagepub.com/doi/abs/10.1177/1461444813504265>.
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