A case study on McDonald Sample Assignment

RESEARCH PROJECT
(part 2)

Table of Contents
Title:- ...............................................................................................................................................1
TASK 2............................................................................................................................................1
2.1 Match resources efficiently with research question and hypothesis.....................................1
2.2 Proposed research investigation with specification and procedure.......................................2
2.3 Record and collect relevant data...........................................................................................4
TASK 3............................................................................................................................................7
3.1 Data analysis techniques.......................................................................................................7
3.2 Interpretation.........................................................................................................................8
3.3 Recommendation and further consideration.......................................................................16
TASK 4..........................................................................................................................................18
4.1 Research outcomes..............................................................................................................18

Title:-
“To identify the influence of social media on consumer buying behaviour: A case study
on MacDonald”
Research objectives:-
 Determination of significance of social media on company performance.
 Understanding the impact of online services on consumer decision making process.
 Methods of capturing minds of distinct consumers.
TASK 2
2.1 Match resources efficiently with research question and hypothesis
In order to conduct the relevant research outcomes, it is essential to focus on the different
kinds of data that assists to meet with desire results. With this consideration, it is important to
analysis primary and secondary information with using different tools. It helps to consider first
hand and fresh information that requires focus on the desired results that need to undertake in the
McDonald. Primary data has been ascertained with the questionnaire that helps to promote
desired results at workplace (Stacks and Salwen, 2014). It helps to attain more desired results
and find useful information at workplace. Furthermore, secondary data also undertake through
researcher able to implement desired results. In this regard, different tools and techniques has
been implemented such as survey, newspapers, etc. These sources help to understand different
authors views and grow systematic operations to maintain effective results.
Moreover, other resources consider in secondary tools and techniques so that information
could be find in desired manner. Collected data already established so that it is already used on
some previous research. In order to analysis and understand research program, it is important to
maintain effective results (Card, 2017). Therefore, researcher includes journals, books,
magazines, etc. In order to conduct the present research, it can be stated that different tools and
techniques has been included that help to find primary and secondary data at workplace. In this
regard, research questions has been framed that assist to gather creative information in the
business environment. With the help of social marketing activities, it can be stated that customers
are highly influenced regarding organisation program. Secondary data help to attain proper
resources that make recommendation to support and consider different tools as well.
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2.2 Proposed research investigation with specification and procedure
In respect to frame desired results, it is important to focus on the implement different
authors views that help to identify systematic results at workplace. With this consideration,
effectiveness also develop with taking 20 respondents in the business. Following questionnaire
has been considered to find useful information from respondents:
Questionnaire
Name:
Age:
Gender:
1. Does social media influence to buying behaviour in McDonald?
 Yes
 No
 Cannot say
2. What category of age you are belonged?
 21 to 30 years
 31 years to 40 years
 41 years to 50 years
 More than 50 years
3. Which site is mainly influence to the social media activity of McDonald?
 Instagram
 Facebook
 LinkedIn
 Twitter
 Any other
4. Does the company consider their operations and functions through website?
 Yes
 No
 Cannot say
5. Which benefit consider with implement social media in the McDonald?
 Networking
 Learn with the information towards products and services
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 Entertainment
 Proper contact and touch with family and friends
 Deals and promotion
 All the above
6. Which is the main element prefer by customers?
 Facebook
 Instagram
 Any other
7. How the McDonald consider promotion of their business?
 Mail
 Online
 Email
 Social media
 Any other
8. Which element generally prefer by chosen firm to increase their products and services
selling?
 Television
 Newspapers
 Radio
 Magazines
9. Does social media is effective to reach towards customers in McDonald?
 Yes
 No
 Cannot say
10. How are you agree with implementation of social media in the business?
 Strongly agree
 Agree
 Neutral
 Disagree
 Highly disagree
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2.3 Record and collect relevant data
Theme 1 Social media influence to the buying behaviour of McDonald
Does social media influence to buying
behaviour in McDonald?
Respondents
Yes 15
No 2
Cannot say 3
Theme 2 In McDonald maximum people belong to 21 to 30 years age group
What category of age you are belonged? Respondents
21 to 30 years 13
31 years to 40 years 4
41 years to 50 years 2
More than 50 years 1
Theme 3 Facebook is mainly influences to the customers of McDonald
Which site is mainly influence to the social
media activity of McDonald?
Respondents
Instagram 3
Facebook 14
LinkedIn 2
Twitter 1
Any other 0
4

Theme 4 McDonald consider their operations and functions through website
Does the company consider their operations
and functions through website?
Respondents
Yes 16
No 2
Cannot say 2
Theme 5 All the above elements implemented in social media of McDonald
Which benefit consider with implement
social media in the McDonald?
Respondents
Networking 1
Learn with the information towards products
and services
1
Entertainment 1
Proper contact and touch with family and
friends
1
Deals and promotion 1
All the above 15
Theme 6 Instagram mainly prefer by customers
Which is the main element prefer by
customers?
Respondents
5

Facebook 3
Instagram 15
Any other 2
Theme 7 Social media is the best element to make promotional activities in McDonald
How the McDonald consider promotion of
their business?
Respondents
Mail 2
Online 1
Email 2
Social media 13
Any other 2
Theme 8 Television generally prefer by McDonald to increase products and services selling
Which element generally prefer by chosen
firm to increase their products and services
selling?
Respondents
Television 3
Newspapers 13
Radio 2
Magazines 2
Theme 9 Social media effective activity to influence customers of McDonald
Does social media is effective to reach Respondents
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towards customers in McDonald?
Yes 15
No 3
Cannot say 2
Theme 10 People are strongly agree with social media implementation in the business
How are you agree with implementation of
social media in the business?
Respondents
Strongly agree 14
Agree 3
Neutral 2
Disagree 1
Highly disagree 0
TASK 3
3.1 Data analysis techniques
In respect to implement the research evaluation techniques, there are different aspects
implemented at workplace to increase business performances. This is because, it assists to grow
effective business performances and outcomes with research evaluation techniques. Present
research consider survey on the basis of results will be develop at workplace effectively.
Furthermore, it is also helpful aspect for researcher to take different employees responses at
workplace. With the help of the aims and objectives, enterprise able to grow their systematic
work performance to get positive results. In addition to this, it is also useful to undertake
different people views at workplace. As results, positive and negative impact could be assess in
systematic manner. Therefore, following models could be applied at workplace:
 Scientific experimental model: In respect to implement the scientific experiment model,
it can be stated that strategies evaluates that help to perform functions and operations. In
this regard, desirable results will be attain to focus on the priorities of activities.
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Furthermore, proper accuracy and effective results also attain to generate more effective
results. With this regard, there are experimental and quasi design strategies implemented
that assists to find useful outcomes in the business environment. Objectives are also
assists to maintain effective drivel evaluation in the business.
 Management oriented system model: With this consideration, it is important for the
business to consider PERT and CPM that help to perform several business functions.
Program evaluation technique and critical path method assists to consider logical system
in the business so that it assists to maintain effectiveness at workplace. This model help
to attain more systematic work performances in the business through focus on the more
relevant outcomes and results in systematic manner. Therefore, enterprise able to find
useful information towards the systematic work performances in the business.
 Qualitative model: It is also important method that applied to consider observation to
make effective results. In this way, several activities will be performed to maintain
quality of work. There are different kinds of value in subjective interpretation consider
that is needed to conduct effective process. Hence, measurement has been take place to
grow effective results. Qualitative model ascertain to focus on the more desired results
and effectiveness that need to attain to make creative results.
3.2 Interpretation
Theme 1: Social media influence to the buying behaviour of McDonald Interpretation : On
the basis of analysation it has been say that, social media influence buying behaviour of
McDonald. Under which according to 20 employees, 15 employees suggest that according to the
matter of fact employees suggest that according to that manner. Employees are very much
effective and suggest that social media is the great extent to make the customer attractive and
effective. There are remaining candidates consider their views that social media not influence to
any business activity. As results, it is important to attain more systematic results to cope up with
the new functions and operations.
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Theme 2: In McDonald maximum people belong to 21 to 30 years age group
Interpretation: According to that it will be more enlarging and effective process. Apart from
that, it will be the more enlarging process and better decision making process to make better
decision making process. According to this matter of fact under the age of between 21 to 30
years age group people are highly take maximum food. Along with that, it also makes better
decision making growth. According to survey it has been said that, more than 5 years of age
group people only 1 member has found. In respect to look towards the other people views, it can
be stated that maximum people consider views towards the age group of 21 to 30 years. This is
because, it will help to attain more systematic work performances at workplace. Furthermore, it
also assist to carry more desired results in respect to focus on the systematic review of activities.
9
Yes
No
Cannot say
Illustration 1: Social media influence to the buying behaviour of McDonald

Theme 3: Facebook is mainly influences to the customers of McDonald
Interpretation: On the basis of survey according to that, Facebook get the maximum vote who
encourage people towards the company product and services. Apart from that, it makes very
10
21 to 30 years
31 years to 40 years
41 years to 50 years
More than 50 years
0 2 4 6 8 10 12 14
13
4
2
1
Column B
Illustration 2: In McDonald maximum people belong to 21 to 30 years age group

much impact on the social media platform. 3 employees suggest that Instagram is the influencing
factor for the company growth. Along with that, 2 employees suggest LinkedIn is the influencing
factor under which influence customers for purchasing.
Theme 4: McDonald consider their operations and functions through website
Interpretation: On the basis of this survey process company employees suggest 16 employees
would suggest better decision making process. Apart from that, it will be the great impact on the
operational activities.
11
21 to 30 years
31 years to 40 years
41 years to 50 years
More than 50 years
0
2
4
6
8
10
12
14 13
4
2
1
Column B
Illustration 3: Facebook is mainly influences to the customers of McDonald

Theme 5: All the above elements implemented in social media of McDonald
Interpretation : It is the another matter of fact which contains better opportunity and growth.
Along with that, it makes better changes and environment to make better changing environment.
According to this structure all employees suggest all the factors are partially responsible. Which
makes better changes and effective working process.
12
Yes
No
Cannot say
Illustration 4: McDonald consider their operations and functions through website

Theme 6: Instagram mainly prefer by customers Interpretation: Instagram mainly
prefer by customers. According to this scenario. It makes better changes and effective.
According to this statement is that Instagram mainly prefer by customers. On this 15 employees
they suggest that Instagram is the mainly prefer by customers.
13
0
4
8
12
16
Column B
Illustration 5: All the above elements implemented in social media of McDonald

Theme 7: Social media is the best element to make promotional activities in
McDonald Interpretation : Social media is the best element to make promotional activities in
McDonald. Apart from that, it will be the more en lighting for the product and services. 13
employees suggest that social media platform is the best and productive element for promotional
activities.
14
3
15
2
Facebook
Instagram
Any other
Illustration 6: Instagram mainly prefer by customers

Theme 8: Television generally prefer by McDonald to increase products and
services selling Interpretation: On this statement prefer by McDonald to increase the products
and services. It makes better decision making approach. Apart from that, it will be the great
impact on the overall selling of the services. Such as 13 employees suggest that television is the
best source through company attract selling.
15
2
1
2
13
2
Mail
Online
Email
Social media
Any other
Illustration 7: Social media is the best element to make promotional activities in
McDonald

Theme 9: Social media effective activity to influence customers of McDonald
Interpretation: Social media is the effective technique to build or influence customers of
McDonald on this statement which helps to make the better decision making process. 15
employees suggests that social media is the effective process of making good task.
16
3
13
2
2
Television
Newspapers
Radio
Magazines
Illustration 8: Television generally prefer by McDonald to increase products and services
selling
Yes
No
Cannot say
0 2 4 6 8 10 12 14 16
15
3
2
Column B
Illustration 9: Social media effective activity to influence customers of McDonald

Theme 10 People are strongly agree with social media implementation in the
business : On the basis of this statement it has been say that, 14 employees suggests that
employees are the major objectives and target goals and effective making target market goals.
Besides, only 1 suggests that it is not very much effective.
3.3 Recommendation and further consideration
Social media marketing is the best marketing tool to take the better decision making
approach. Apart from that, it will be the most enlarging and better decision to make customer
happy and satisfied. In order to take better outcomes and better decision making process.
MacDonald needs to make better decision making approach. Along with that, it is very required
to enhance the better decision making process (Hill, Betts and Gardner, 2015). Apart from that,
company needs to make better decision making approach. Social media platform is the most
essential part in the organization which creates customer satisfaction. There are some strategies
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14
3
2
1
Strongly agree
Agree
Neutral
Disagree
Highly disagree
Illustration 10: People are strongly agree with social media implementation in the business

and techniques which helps company to adopt social media platform in order to enhance
customer satisfaction such as following below:
Don't Ignore feedback : In social media platform company always require making the
better changes and best productive task. Apart from that, social media helps to influence the
better objectives and making good task oriented goals. Never Company should ignore the
feedback of the customers (Kehoe and Mateer, 2015). With the help of feedback MacDonald can
easily resolve the customer query and attract customer buying habits towards the company.
Build high visual graphics advertisement: it is the another strategy through MacDonald
can attract customers towards the company products. Children or young people can easily get
attract towards the company advertisements specially in food sector. With the help of task
oriented growth. It helps to make the better decision making approach. Moreover, visiual
graphics are the major task performance which helps company to attract best customer making
approach.
Digital payment: Nowadays company can easily get the money or transfer the money
with the help of digital payments. Besides, Customers are more happy and feel flexible. It is the
most flexible and better decision making approach. Apart from that, it is the another matter of
fact which is largely back to matter of fact (Hill, Betts and Gardner, 2015). This helps to take the
better decision making process.
It is the another process of making good task and make better decision making process. Apart
from that, it will also help customers to make better decision making process.
On the basis of social media marketing it is the better way to implement the sources and
environment to make the better changes in the organisation. Apart from that, it is the best way to
control the better technological growth. Apart from that, it will be the great impact on the
behaviour making good goals. Social media marketing is the best effective way to attract
customer towards the product and services. Along with that, it will be more enlarging and
effective process of making good task. Social media enterprises are the most challenging and
effective process of making good oriented task making performance. Apart from that, it will be
more enlarging and task oriented performance through company can easily makes better
performance level.
In order to conclude the research analysis, it can be stated that social media influence to
customer choice in systematic manner. Therefore, effectiveness in the business will be expanded
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to make proper research findings. In order to perform functions and operations for business
analysis, there are different themes has been prepared which assists to focus on the outcomes as
well. On the basis of primary and secondary information, it can be stated that researcher able to
find revenant information at workplace. Primary data has been collected with consider survey in
which questionnaire has been prepared. As per the answer of respondents, effective results will
be attain in the business environment (Veal, 2017). Therefore, it will help to analysis proper
results outcomes in significant manner. Furthermore, there secondary information also undertake
that assists to understand different authors views. On the basis of their views, researcher able to
find relevant results and outcomes in his theme. With the help of aims and objectives, it can be
depict that different themes and questionnaire has been prepared so that data analysis consist
important role in the company to maintain its effectiveness and desired results as well.
TASK 4
4.1 Research outcomes
Covered in ppt
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