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A case study on McDonald Sample Assignment

   

Added on  2020-12-30

22 Pages3614 Words475 Views
RESEARCH PROJECT(part 2)

Table of ContentsTitle:- ...............................................................................................................................................1TASK 2............................................................................................................................................12.1 Match resources efficiently with research question and hypothesis.....................................12.2 Proposed research investigation with specification and procedure.......................................22.3 Record and collect relevant data...........................................................................................4TASK 3............................................................................................................................................73.1 Data analysis techniques.......................................................................................................73.2 Interpretation.........................................................................................................................83.3 Recommendation and further consideration.......................................................................16TASK 4..........................................................................................................................................184.1 Research outcomes..............................................................................................................18

Title:- “To identify the influence of social media on consumer buying behaviour: A casestudy on MacDonald”Research objectives:- Determination of significance of social media on company performance.Understanding the impact of online services on consumer decision making process.Methods of capturing minds of distinct consumers.TASK 22.1 Match resources efficiently with research question and hypothesisIn order to conduct the relevant research outcomes, it is essential to focus on the differentkinds of data that assists to meet with desire results. With this consideration, it is important toanalysis primary and secondary information with using different tools. It helps to consider firsthand and fresh information that requires focus on the desired results that need to undertake in theMcDonald. Primary data has been ascertained with the questionnaire that helps to promotedesired results at workplace (Stacks and Salwen, 2014). It helps to attain more desired resultsand find useful information at workplace. Furthermore, secondary data also undertake throughresearcher able to implement desired results. In this regard, different tools and techniques hasbeen implemented such as survey, newspapers, etc. These sources help to understand differentauthors views and grow systematic operations to maintain effective results. Moreover, other resources consider in secondary tools and techniques so that informationcould be find in desired manner. Collected data already established so that it is already used onsome previous research. In order to analysis and understand research program, it is important tomaintain effective results (Card, 2017). Therefore, researcher includes journals, books,magazines, etc. In order to conduct the present research, it can be stated that different tools andtechniques has been included that help to find primary and secondary data at workplace. In thisregard, research questions has been framed that assist to gather creative information in thebusiness environment. With the help of social marketing activities, it can be stated that customersare highly influenced regarding organisation program. Secondary data help to attain properresources that make recommendation to support and consider different tools as well. 1

2.2 Proposed research investigation with specification and procedureIn respect to frame desired results, it is important to focus on the implement differentauthors views that help to identify systematic results at workplace. With this consideration,effectiveness also develop with taking 20 respondents in the business. Following questionnairehas been considered to find useful information from respondents:QuestionnaireName:Age:Gender:1. Does social media influence to buying behaviour in McDonald?YesNoCannot say2. What category of age you are belonged?21 to 30 years31 years to 40 years41 years to 50 yearsMore than 50 years3. Which site is mainly influence to the social media activity of McDonald?InstagramFacebookLinkedInTwitterAny other4. Does the company consider their operations and functions through website?YesNoCannot say5. Which benefit consider with implement social media in the McDonald?NetworkingLearn with the information towards products and services2

EntertainmentProper contact and touch with family and friendsDeals and promotion All the above6. Which is the main element prefer by customers?FacebookInstagramAny other7. How the McDonald consider promotion of their business?MailOnlineEmailSocial mediaAny other8. Which element generally prefer by chosen firm to increase their products and servicesselling?TelevisionNewspapersRadioMagazines9. Does social media is effective to reach towards customers in McDonald?YesNoCannot say10. How are you agree with implementation of social media in the business?Strongly agreeAgreeNeutralDisagreeHighly disagree3

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