Technology's Role in Business

This assignment delves into the pivotal role that technology plays in businesses today. It examines how advancements serve as powerful resources in practical offices and enable seamless data exchange among different departments. Moreover, it investigates how online networks have become a significant platform for companies to market their products and services effectively.

INFLUENCE OF
TECHNOLOGICAL
ADVANCES

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN PART....................................................................................................................................3
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
In business organization, technology plays a very crucial role by which company can
easily produce, introduce, promote and distribute the product and services in the market. By use
of the technology company can improve the performance and productivity of business unit. In
the company, every functional department like marketing, human resource, finance, HR,
administration etc required technology as in the absence of this advancement no firm can able to
carry out their working within the company (Czinkota and Ronkainen, 2012). The present report
is based on the significance and impact of digital technology on the marketing and business
strategy within the Mercedes corporation. It is a global automobile marque and division of the
German company Daimler AG. This assignment provides the knowledge that how cited venture
uses technology in the marketing and other business activities.
MAIN PART
Technology assumes an extremely pivotal part in the business setting by which each business
movement can impact. In each practical office required powerful wellspring of advancements.
Advanced technology incorporates all sort of electronic hardware and applications that
utilization data in the firm of numeric code. In the advanced technology, all electronic gear
utilize the data in type of numerical code. This data is normally in twofold code. Code that can
be spoken to by string of just two numeric character. In the different practical branch of the
organization, for example, task, generation, fabricating, back, deals, promoting and so forth
required technology. In the majority of this division, with help of high and favorable position
technology, organization can spare the time and speed of the activity of business (Roberts and
Zahay, 2012). With help of technology organization can enhance the sharing of data among
different utilitarian division. In the business different practical division can without much of a
stretch offer the data. Technology permits the business in exchanging data and message starting
with one place then onto the next. In the present time, with help of technology, partnership can
ready to convey e showcasing under which it can advance and publicize its item and
administrations with utilization of a few wellsprings of web-based social networking. The
nearness of organization on the online networking is just conceivable because of the
computerized technology. It influences less demanding to the activity of business under which to
organization no compelling reason to physical touch with client for advance its administrations

(Draganska, Hartmann and Stanglein, 2014). With help of advanced technology, organization
can less demanding offer its data identified with the item and administration on the different
socio media channels, for example, Facebook, twitter, instagram, you tube etc. Digital
technology have a tremendous significance in the eatery business. In the eatery business, with
help of advanced technology, organization can undoubtedly exchange its item and
administrations related data its clients. Furthermore, organization can meet the real prerequisite
of client by recognizing their need on the online networking.
In the context of Mercedes Benz company it is global automobile Margue and a division
of the German company Daimler AG. The cited venture is famous for the high quality and
luxury vehicles, buses, coaches and lorries (Wenming, 2013). The main strength of the business
unit is that it serves the high quality of commodity and services through which it has developed a
strong brand image in the market. It offers the financial as well as automobile repair services to
its customer. It has major objective is to earn the maximum profitability and market share by
deliver high quality of product and services to its customers. It focuses on the innovation and
advancement within the product and services by which it has effectively meet customer
expectation and developed competitive advantage in the market.
Mercedes company is used effective technology and digital platforms in its business
operation and services through which it has developed impressive brand image in the market.
Cited venture is using the high quality of technology in the production, manufacturing, operation,
marketing, human resource, administration etc departments. Online networking is currently
turned into a substantial stage for the different Mercedes companys with the goal that they can
without much of a stretch market their items and administrations effectively. In this specific
circumstance, web assumes a vital part which expanded the correspondence between the
objective individuals and an organization. Online networking promoting is utilized by the
Mercedes company's to make the brand mindfulness and enhanced the administrations in a
characterize parts (Simonson, 2015). It is a reasonable stage for the all kind of industry where
they can without much of a stretch actualize their promoting efforts. Web-based social
networking is a one of a kind way of sharing and transmitting the different data every which
way. Social media marketing is a procedure of advancement and offer the item and
administrations by utilization of online channels like email, Facebook, Twitter, web index
showcasing, and other web channels. Facebook promoting is a standout among the most

reasonable and acclaimed showcasing system through which organization can share its data
about item to expansive number of client at a solitary time (Mokhtar, 2015). In the present time,
each one uses the Facebook channel since it is most normal stage of web-based social
networking and biggest informal community in the world Facebook advertising is outstanding
among other internet showcasing procedure through which it can without much of a stretch
create and keep up Mercedes company with client in the market. Firm can share, post and
advertisements data about item and administrations on the Facebook page and speak with client.
Client can Like, offer and remark on the Facebook page and give criticism to organization about
its item. It helps in connecting with expansive number of client at single time and give chance to
convey data to huge number of clients (Hall, 2014).

Impact of Technology on marketing activities: MERSEDES firm is use the technology the lives
is changing. Technology many role changing the marketing activites. If the technology people
used the most time. Is has always important and the impact on advertising. The products and
brands increasing the help of MERSEDES firm of marking exists. If the technology has changed
the marketing ways. MERSEDES firm used of technology has many advantages. If the
marketing industry the changing in played role used on technology. Technology managing the if
the more marketing options and marketing information. MERSEDES firm influence of
technology advertising and marketing to consumer and if the using technology is many
advantages. MERSEDES Firm new medium to advertising of the internet is the similar to
advertising the television. MERSEDES firm is utilized the technology to improved the firms to
long time. Is the concept of marketing to promotion to attract the customer. The biggest impact
of technology on marketing activities:
Impact on the organization = MERSEDES firm the use of technology have more marketing
formats and the most important to communication with consumer. Is the way of big data
products and consumer tends use of the social networks. If the technology on marketing
services to used the business to customer modern technology if the MERSEDES firms will
be success.
Impact on the customer = The technology using the marketing activities if the provide
information of customers the needs of information. MERSEDS firm focused on customer
services on the technology. The customer side of impact of marketing has increasing the
every day from the advertising to google search result of the materials. MERSEDES firm
used of technology the impact of the customer all information available of social networks
side. Technology information is the being utilized.
Impact on the Product = The technology used in MERSEDES firm the impact of product and
services. If the firm internet services to the develop on packaging to product. If the clients
MERSEDES firm services provided the clients of product services.
Mobile Technologies = If the technologies used on the digital marketing the small screen popular
in the marketing. Is the important is move the call action the firms and email using. The
mobile technologies used the great example of the impact of technologies.
Online Advertising = MERSEDES firm used the online advertising to increasing the products of
marketing is similarly to television advertising. The media of the advertising the online to

video and audio and the consumer attractive the advertising. When the online marketing
used of the correctly to improve the firms ability.
Cultural Outreach = MERSEDES firms used of the technology is impact of technology around
the global so this understand of different cultures, and technologies learning the speak of
language. The used of technologies the learn their customer and the culture is to making a
marketing plan.
MERSEDES firms is the impact of technologies on marketing the internet allows the a lot of
information to customers. If the customer easier to compare the price of marketing. MERSEDES
firms used the technologies the reduce of time and developing the product and services. The firm
used of technologies useful the same project to working more than the people.
By day use on Facebook, organization would daily be able to refresh its data and get
associate with client. In request to pull in the vast number of client on the online networking
channels, Furthermore, Twitter, Instagram etc are another techniques that is used by the
Mercedes company in order to conduct the marketing and promotion activities. In addition to
this, cited venture have created its own web page on the internet by which it effectively informs
the customer about the features, prices, characteristics, distribution of product and services. By
help of the computerized technology cited venture is largely beneficial in the marketing as well
as adverting activities.
Technology affects the marketing within Mercedes company
In the marketing department, technological platforms are mostly using in various
marketing and promotional activities. In this functional department marketing mostly used
because in order to promote and advertise the product and services, company have to use
advanced technology (Berman and Katona, 2013). In the present time, social media and internet
is one of the channels that assists to the company in enhance the activities of marketing. Business
strategy is largely influencing by the digital technology because at the time of development of
business strategy, corporation have to focus on the effective technology so as it can address the
determined objective.
While company develops the business strategy then it is very important for it to analyze
the business environment and conduct market research so as it can identify the available rivals,
their strategies, customer demand, requirement regarding services, culture, perception, choice
etc. By use of the market research and business environment analysis, company can easily collect

the information. Thus, in this procedure of data collection, storage of the data, conduct market
research, organize survey, taking feedback from customers etc technology can largely help to the
cited venture (McDaniel and Gates, 2012). There are several kinds of the software and
application available in the market that assists to the company in carry out its business activities
and operation in large manner. In addition to this, with help of the some software of data
collection and storage company can able to develop its effective business strategy in the market.
Thus, it can be said that in order to carry out the business activities and operation in effective and
efficient manner, technology plays a very crucial role in the Mercedes company.
In the marketing research and business environment analysis, company uses the digital
platforms and technology in large manner by which it can improve its process (Mills and Law,
2013). By help of laptop, computer, internet, Wifi etc company can easily improve the process
and operation of the business enterprise. Thus, it can be said that there is direct relationship
between the digital technology and business performance. As cited venture is largely beneficial
by using the several platforms and tools of the technology.
CONCLUSION
From this report it has been concluded that technology assumes an extremely pivotal part
in the business setting by which each business movement can impact. In each practical office
required powerful wellspring of advancements. With help of technology organization can
enhance the sharing of data among different utilitarian division. In the business different
practical division can without much of a stretch offer the data. Online networking is currently
turned into a substantial stage for the different Mercedes company's with the goal that they can
without much of a stretch market their items and administrations effectively.

REFERENCES
Books and journals
Fritz, W., 2013. Internet-Marketing und Electronic Commerce: Grundlagen—
Rahmenbedingungen—Instrumente. Springer-Verlag.
Roberts, M. and Zahay, D., 2012. Internet marketing: Integrating online and offline strategies.
Cengage Learning.
Czinkota, M. and Ronkainen, I., 2012. International Marketing. 10th ed. Cengage Learning.
Draganska, M., Hartmann, W. R. and Stanglein, G., 2014. Internet Versus Television
Advertising: A Brand-Building Comparison. Journal of Marketing Research. 51(5). pp.
578-590.
Wenming, L. I., 2013. An Evaluation on the E-Commerce Internet Marketing Function of 17 UK
Local Municipal Governments’ Official Tourism Websites. International Journal of
Advancements in Computing Technology. 5(4).
Simonson, I., 2015. Journal of Marketing Behavior. Foundations and Trends® in Marketing.
3(3).Scarpi, D., 2012. Work and fun on the internet: the effects of utilitarianism and
hedonism online. Journal of Interactive Marketing. 26(1). pp. 53-67.
Mokhtar, N. F., 2015. Internet Marketing Adoption by Small Business Enterprises in
Malaysia. International Journal of Business and Social Science. 6(1).
Berman, R. and Katona, Z., 2013. The role of search engine optimization in search marketing.
Marketing Science. 32(4). pp. 644-651.
McDaniel, C. and Gates, R., 2012. Marketing research essentials. Wiley Global Education.
Mills, J. and Law, R., 2013. Handbook of consumer behavior, tourism, and the Internet.
Routledge.
Online
Hall, G., 2014. Internet marketing and maintaining a business website: presence is changing.
[Online]. Available through: <http://www.eosfirst.com/your-business-website-content-
and-internet-marketing-needs-to-adapt-to-the-new-trends/>.