Impact of Digital Technology on the Marketing and Business Strategy in Mercedes - Report

Added on - 06 Jun 2020

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INFLUENCE OFTECHNOLOGICALADVANCES
Table of ContentsINTRODUCTION...........................................................................................................................3MAIN PART....................................................................................................................................3CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
INTRODUCTIONIn business organization, technology plays a very crucial role by which company caneasily produce, introduce, promote and distribute the product and services in the market. By useof the technology company can improve the performance and productivity of business unit. Inthe company, every functional department like marketing, human resource, finance, HR,administration etc required technology as in the absence of this advancement no firm can able tocarry out their working within the company (Czinkota and Ronkainen, 2012). The present reportis based on the significance and impact of digital technology on the marketing and businessstrategy within the Mercedes corporation. It is a global automobile marque and division of theGerman company Daimler AG. This assignment provides the knowledge that how cited ventureuses technology in the marketing and other business activities.MAIN PARTTechnology assumes an extremely pivotal part in the business setting by which each businessmovement can impact. In each practical office required powerful wellspring of advancements.Advanced technology incorporates all sort of electronic hardware and applications thatutilization data in the firm of numeric code. In the advanced technology, all electronic gearutilize the data in type of numerical code. This data is normally in twofold code. Code that canbe spoken to by string of just two numeric character. In the different practical branch of theorganization, for example, task, generation, fabricating, back, deals, promoting and so forthrequired technology. In the majority of this division, with help of high and favorable positiontechnology, organization can spare the time and speed of the activity of business (Roberts andZahay, 2012). With help of technology organization can enhance the sharing of data amongdifferent utilitarian division. In the business different practical division can without much of astretch offer the data. Technology permits the business in exchanging data and message startingwith one place then onto the next. In the present time, with help of technology, partnership canready to convey e showcasing under which it can advance and publicize its item andadministrations with utilization of a few wellsprings of web-based social networking. Thenearness of organization on the online networking is just conceivable because of thecomputerized technology. It influences less demanding to the activity of business under which toorganization no compelling reason to physical touch with client for advance its administrations
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