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Influence Social Media Marketing Practices Profitability

Added on - 23 Nov 2020

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Research Project
Table of ContentsTITLE..............................................................................................................................................1INTRODUCTION...........................................................................................................................1LITERATURE REVIEW................................................................................................................3RESEARCH METHODOLOGY.....................................................................................................6TIMELINE AND ACTIVITIES......................................................................................................7.........................................................................................................................................................8REFERENCES................................................................................................................................9
TITLETo analyse the influence social media marketing practices used by Morrisons inenhancing their profitability and customer base.INTRODUCTIONDigital technology is considered as an advanced feature that can help in speeding up therate of operations and processes in order to increase the productivity rate of the organisation. ITis obvious that as the competition between the organisations is increasing day by day, so everysingle firm is focusing on the ways by which they can compete with the others and thus, can gaina successful competitive advantage in the market place (Saravanakumar and SuganthaLakshmi,2012). Social media marketings is one of the essential element of digital marketing technologies.Social media marketing not only allows business enterprises to promote about their goods andservices to large number of users, but it also allows an effective platform through which themanagement could easily interact with their consumers. In this context, the focus of this researchproject will be analysing the influence of social media marketing practices utilised by Morrisonsin enhancing their profitability and customer base. Morrisons is fourth largest chain ofsupermarkets in United Kingdom which headquartered in Bradford, West Yorkshire, England.As per latest statistics the company had 498 superstores across England, Wales andScotland in 2016. The organisation with its effective and efficient marketing tactics, able togenerate millions of customers towards it. There are ample of advantages and disadvantagesassociated with the use of social media marketing. In this context, the researcher with the help ofdifferent articles and journals jotted by senior researchers establish a robust literature review.The implications of social media marketing in today's organisations will be ascertained throughliterature review. Afterwards, researcher will elaborate the research methods that he or she willgoing to use in the present study in order to accomplish the aim and objectives of the study.Eventually, researcher will provide timeline and schedule of accomplishing each and everyactivity associated with the research.Aim and objectives of research studyThe aim of research is “To analyse the influence social media marketing practices used byMorrisons in enhancing their profitability and customer base.”Objectives1
In order to underpin the aim of study, researcher has formulated objectives which are listedbelow:To ascertain the meaning of social media marketing and its applications.To examine the impact of social media marketing done by Morrisons.To identify the challenges and limitations faced by Morrisons by using social mediamarketing.To recommend Morrisons to enhance the efficacy in using social media marketing.Research QuestionsWhat is the meaning of social media marketing and its applications?What are the impact of social media marketing done by Morrisons?What are the challenges and limitations faced by Morrisons by using social mediamarketing?Rationale of research studySocial media marketing practices have been utilised by the organisations adequately. Inorder to understand the impacts of social media marketing on organisation productivity andprofitability, researcher selected this topic for research project. The research will help inenhancing the level of knowledge and education regarding implication of social mediamarketing. Researcher will further able to enhance his or her learning in regards with digitaltechnologies and its implications on organisational success by reviewing literature. Through thisresearch, researcher will get familiar with Morrisons which is fourth largest supermarket chainoperating in United Kingdom. Eventually, this research will help in raising the level ofknowledge, skills and competencies of researcher. Thus, the rationale for selecting social mediamarketing and its implication on organisation is to increase knowledge level and understandingabout the subject matter.Significance of researchThis research project will help the academicians by increasing their knowledge levelregarding the impacts of social media marketing on organisational productivity and growth. Inthis research, researcher will critically analyse the benefits and limitations of social media2
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