Influence of Technology in the Ecommerce Sector

Running head: - INFLUENCE OF TECHNOLOGY IN THE ECOMMERCE SECTOR
INFLUENCE OF TECHNOLOGY IN THE ECOMMERCE SECTOR
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1INFLUENCE OF TECHNOLOGY IN THE ECOMMERCE SECTOR
Introduction
Several firms across the world have been adopting e-commerce in order to improve
competitive advantage as well as business performance. With increasing rate of information
technology, electronic-commerce in recent times has been recognized as critical model in
contemporary business environment and thus is considered as a fundamental dimension in
producing a value and importance of business enterprises, regardless the fact that several
organizations still encounter challenges and complexities in generating the estimated revenues of
e-commerce technology investments (Zhou et al.). The following paper aims to evaluate the way
modern mobile information delivery technologies (IT) have been influencing the development of
mobile or e-commerce in contemporary business environment.
Discussion
Marinagi, Catherine, Panagiotis Trivellas, and Damianos P. Sakas. "The impact of
information technology on the development of supply chain competitive
advantage." Procedia-Social and Behavioral Sciences 147 (2014): 586-591. doi:
10.1016/j.sbspro.2014.07.161
The paper explicitly investigates the role of significant Information Technology (IT) and
the impact it generates on efficiently establishing competitive advantageous position of any
business enterprise throughout the supply chain. The authors of this article primarily shed light
on contemporary aspects on the process of strategic supply chain management, whereby supply
chains are implemented as effective means in order to develop modern and globalized business
enterprises into a highly competitive advantageous position and further improve the level of

2INFLUENCE OF TECHNOLOGY IN THE ECOMMERCE SECTOR
performance and growth of the organizations. It has been observed in the article that the role of
several proficient IT practices and mechanisms are used in order to facilitate the process of
information or knowledge distribution process across wide-range of supply chain associates by
comprehensively incorporating both internal as well as external production and business
operations. The article is a well-established one as it comprises comprehensive knowledge
related to process of data integration which further ensures the level of accuracy of the data
shared and further prevents data redundancy as well as recurrence of those data. However, the
authors of the article conclude with suggestions for process of Supply Chain Management to deal
with the highly elevated rate of consumer demands along with global competitiveness in the
business environment.
Huang, Zhao, and Morad Benyoucef. "From e-commerce to social commerce: A close look
at design features." Electronic Commerce Research and Applications 12.4 (2013): 246-259.
http://dx.doi.org/10.1016/j.elerap.2012.12.003
The aim of this article is to provide an inclusive idea of the rapid growth and
development of social media and web technologies which has been providing greater level of
potentialities and competence to evolve the nature of digital commerce from a highly product-
driven environment towards a social as well as customer-sensitive one. One of the primary areas
of this article has been the way e-commerce and its relevant practices have been experiencing an
evolution through the embracing of web technologies as Web 2.0 aptitude in order to improve
the level of engagement and participation of the customers and further obtain higher level of
economic value. The authors further have casted lighted on the research of some authors who
have inquired the practices and applications of Web 2.0 for a comprehensive open internet
source called Openbravo for both small as well as medium sized digital business enterprises. The