Influencer Marketing: Concept, Analysis of Two Influencers, and Future Trends

UNDERSTANDING
CUSTOMERS

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
INFLUENCER MARKETING........................................................................................................3
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Influencer Marketing is a type of online marketing which involves product placements
and endorsements from the people, organisations and influencers. The individuals which have
large fan following are considered as experts in the promotional activities. It involves
campaigning with the collaboration between the social media influencers and brands. It works so
well due to the amount of trust that people have in these influencers. This essay discusses about
the concept of influencer marketing. The two influencers along with their choice of products or
brands are also analysed in the essay. The future of influencers in the society is also discussed in
the essay.
MAIN BODY
INFLUENCER MARKETING
Influencer marketing is a collaboration of brands with the online influencers for the
purpose of advertising. The companies promote its goods and services with the help of social
media influencers. These influencers have a large fan following on the social media platforms
which help the businesses in reaching to a large section of the customers in the society. It has
turned out to be a very popular technique which is used by various brands (Farivar, Wang and
Yuan, 2021). Day by day, the number of brands are increasing which is resulting in rising of the
value of these influencers. The companies working with good influencers can help in reaching to
a significant audience. This develops the trust and credibility among the people by seeing their
favourite influencer promoting the products. It is very essential to collaborate with real
influencers who are experts in convincing and giving speeches. This helps the organisations in
focusing to a particular set of audience which increase attention of the people. The message
which is related to the product which the business wants to convey is easily communicated to the
customers with the help of these social media influencers. They can also produce a lot of great
quality content to the which can increase brand value of the organisations. It is very important to
identify the influencers to be able to select them for promotion of products and services. It also
involves a lot of cost for the businesses which can sometimes impact the overall operations of the
organisation. It is a very lengthy process to first identify the influencer, check the background
and interact with them. There is high risked involved in the influencer marketing campaigns