Eastman Kodak's Quest for a Digital Future

Management 10 Influencing organizational strategy 7/31/2019 Case 12 Eastman Kodak's Quest for a Digital Future Contents Introduction 2 Overview of company 2 Kodak’s digital imaging strategy during 1992-2012 3 Porter’s five forces 3 Kodak’s digital imaging strategy fails 5 SWOT analysis 6 Better alternative to the strategy 9 Other companies facing disruptive change in their core business learn from experience of Kodak 10 Conclusion 12 References 13 Appendix 15 Appendix 1 15 Appendix 2 15 Appendix 3 16 Appendix 4 17 Introduction The aim of