Organizational Strategy Assignment - Google

Running head: INFLUENCING ORGANIZATIONAL STRATEGY
Influencing Organizational Strategy: Google Case Study
Name of the Student:
Name of the University:
Author note:

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INFLUENCING ORGANIZATIONAL STRATEGYAbstract
Alphabet Inc. is a revolutionary step by Google. In 2015, the CEO of Google, Larry Page
announced the new company, which would be the parent company of Google and all its
subsidiaries. It is a big action taken by Google. It promised to provide more independence to the
different businesses to allow them to flourish under the big name of Google. The case study by
Grant (2015) focuses on the strategy of Google following the formation of Alphabet Inc. The
following report discusses about the corporate strategy of Google and Alphabet Inc., if Google
has clear vision about its goals, evaluation of its numerous products and businesses, if Google
needs to refocus on its mission and vision, and delineation of the corporate boundaries for
Alphabet Inc. It also suggested about the products or services that should be abandoned by the
company and those that should be sold more. Lastly, it draws a conclusion on the influences on
the strategy and decision making by Google for the establishment of the new company.

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INFLUENCING ORGANIZATIONAL STRATEGY
Table of Contents
Introduction:....................................................................................................................................3
Google’s Corporate Strategy:..........................................................................................................6
If Google has clear vision about its goals:.......................................................................................8
Evaluation of business and product diversification of Google:.......................................................9
Google needs to refocus:...............................................................................................................11
Delineation of Google’s corporate boundaries and businesses or products to be abandoned or
sold:................................................................................................................................................13
Influences on the strategies followed by Google and the complexity and ambiguity of strategy
decision making:............................................................................................................................15
Conclusion.....................................................................................................................................16
References......................................................................................................................................17

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INFLUENCING ORGANIZATIONAL STRATEGY
Introduction:
Google has become a revolution in the world of internet. It has become a milestone in the
internet related products and services. in was founded by Larry Page and Sergey Brin in 1998,
and since then, there has been no looking back for them. Google has many products and services,
such as, search engine and browsers, cloud computing, online advertisements, hardware,
software, smartphones, glasses etc. It is the most visited website of the world. The other Google
websites, such as, YouTube, Google Photos, Google drive and Blogger are included in the top
visited websites (Google.co.in 2017). The company is world’s most valuable brand. Initially, the
founders incorporated Google as a privately held company, and in August 2015, the company
announced to reorganize the company structure, as a conglomerate to bring all the different
brands of products and services under a single umbrella, named Alphabet Inc. Google remains
the leading subsidiary of internet related services for this umbrella. After the restructuring was
complete, Sundar Pichai was appointed as the CEO of Google and Larry Page became the CEO
of Alphabet Inc. (Grant 2015).
The following report focuses on the analysis of a case study on Google’s corporate
strategy. It addresses various aspects of corporate strategy and example of Google’s strategy. It
also addresses the topics like, if Google has clear vision of its goals, evaluation of its product and
business diversification, if Google needs to refocus on it strategies, how the company can
delineate corporate boundaries and if any product or service should be abandoned or sold more.
Lastly, the influences on the decision making strategies of Google will be discussed in this
report.

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INFLUENCING ORGANIZATIONAL STRATEGYAccording to the Forbes List, Google ranks second in the world’s most valuable brands,
following Apple and followed by Microsoft.

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INFLUENCING ORGANIZATIONAL STRATEGY