Influencing Stakeholders ( Distinction Criteria )

This presentation discusses the importance of stakeholders and their needs, relationships that are important to managers, and difficulties faced by managers in relationship management. It also covers relevant theories and models to make relationship management more effective. The focus is on a pharmaceutical company and the three relationship management issues faced by the manager.

INFLUENCING
STAKEHOLDERS

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TABLE OF CONTENT
• INTRODUCTION
• STAKEHOLDERS AND THEIR NEEDS
• RELATONSHIPS THAT ARE IMPORTANT TO MANAGER
• IMPLICATIONS OF RELATIONSHIP IN RELATION TO FUNCTION
• DIFFICULTIES FACED BY MANAGER
• DISCUSSION OF RELEVANT THEORIES AND MODELS
• NEEDS TO MAKE RELATIONSHIP MORE EFFECTIVE
• CONCLUSION

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INTRODUCTION
• Stakeholder refers to the party which is interested in the objectives
and goals of the company. The decisions are impacted by the
operations that are undertaken by the employees and managers of the
company.
• Stakeholders can be any person who is investing some kind of
resource in the organization such as investors, customers, suppliers
and employees.
• This presentation will cover the three relationship management issues
that are faced by the pharmaceutical company in which Sheila is
working.

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STAKEHOLDER AND
THEIR NEEDS
• Stakeholder are important part of organization and they
play a major role in the investment decision that are
made by the organization.
• The pharma company in which Sheila is working has
several shareholders such as employees, junior
researchers, managers and investors.

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RELATIONSHIPS THAT
ARE IMPORTANT TO
THE MANAGER
• There are several relationships that will help
in terms of gaining importance in the
working of manager.
• She should make a relationship with the
subordinates so that they she can well
manage the operations and further delegate
the tasks in order to come up with best
technique through which maximum
productivity can be attained in the business.

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IMPLICATIONS OF RELATIONSHIP IN RELATION
TO THE FUNCTION
Building relationship with different
employees will help in different
terms such as increasing the overall
productivity of the company.
Product manager must expand the
deplore the different areas of
maintaining relationship as
implications in these areas can cause
problem in the working of
organization.

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DIFFICULTIES FACED BY MANAGER IN TERMS
OF RELATIONSHIP MANAGEMENT
Lack of support- This is one of the major issue that is
faced by the production manager while dealing in
different product lines. The team under the production
manager should show enough support so that the set
objectives can be accomplished. Implementing different
form of strategies and structure requires contribution
from the subordinates as the process of implementation
is constructed by the support of employees.
Conflicts on topic of interest- Sheila is facing this
issue while managing the production line in the
pharma company. This revolves around the conflicts
that raised in the business model when there are
change of opinions in the ways in which the work need
to be done in the organization.

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DISCUSSION OF
RELEVANT THEORIES
AND MODELS
Several set of theories and models can be applied in the
current business model in order to solve the problems that
is faced by the managers while managing the product line:
• Human relation theory
• Systems management theory

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NEEDS TO MAKE
RELATIONSHIP
MANAGEMENT MORE
EFFECTIVE
Relationship management is one of the process which helps in
terms of maintaining the business conduct. It is essential for the
organization to maintain the relationship as it will drive more
effectivity in the business. Further the need to make relationship
management are discussed below:
• Long-Lasting Relationships with Customers.
• Helps in growth of business.

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CONCLUSION
• From the above presentation it can be concluded that stakeholder’s play an important role
in the business structure. Relationship management is one of the major area of
management which helps in terms of bringing productivity in the business context.
• There are several relationship management issues that are faced by the organization while
dealing with the product management line. Applying several theories and principles in the
business model will help in terms of solving relationship issues that are faced by the
managers and employees.

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REFERENCES
Li, J and et. al., 2018. Demographic diversity on boards and employer/employee
relationship. Employee Relations.
Sivakami, R. and Sudha, B., 2019. The Impact of Employer Branding on Employee
Relationship Management: En-route Competitive Advantage and Sustainability. Think India
Journal, 22(4), pp.3240-3249.
Tahmasebi, R. and Babashahi, J., 2021. A framework for employee relationship management
in public organizations case study: Tondgooyan oil refining company. Organizational
Resources Management Researchs, 10(4), pp.127-146.

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