Spa Zone Business Overview

This document provides an overview of Spa Zone business, including its background, expertise, SWOT analysis, target market, competition evaluation, marketing plan (4Ps), and financial opportunities. It discusses the strengths, weaknesses, opportunities, and threats of Spa Zone, as well as its target market and competition in the UK market. The document also covers the marketing plan of Spa Zone, including its product/services, pricing, place, and promotion strategies. Additionally, it highlights the investment needed and financial opportunities available for Spa Zone's growth and expansion.

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Contents
Overview of business...................................................................................................................3
Background and expertise............................................................................................................3
Swot analysis:..............................................................................................................................3
Overview of target market...........................................................................................................4
Evaluation of competition............................................................................................................4
Overview of marketing plan (4Ps)...............................................................................................4
Investment needed and financial opportunities available............................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

Overview of business
Spa Zone is a new organisation that is opened which headquartered is situated in London, UK.
The aim and objective of respective organisation to provide better quality service to its customers
in order to gain various sustainable competitive advantages in effective manner.
Background and expertise
These are various skills and competencies that are required to manage a business. There are
various skills such as spa treatment skills like massage, therapeutic baths, body scrub (Costin,
O’Brien and Hynes, 2019). It is basically service providing organisation. Business requires 5-6
workers for a single store.
Swot analysis:
SWOT analysis consist various strengths, weakness, opportunities and threats that are described
below in the context of Spa Zone:
Strengths:
 Spa Zone have effective brand image that attracts customers.

 low prices facilitate the organisation from their competitors
Weakness-
 Skilled and inexperienced staff as well as improper management affects organisations
functioning.
 Ineffective financial management impacts on its investors that result losing investors
Opportunity-
 Spa Zone have opportunity to open new saloons in other countries.
 Implementing various techniques for body spa and body scrub help them.
Threat-
 High competition is the great threat for organisation like Utopia Spa and Pure Spa.
 Improper technology is the threat for Spa Zone.
Overview of target market
Selection of target market is very important for providing service to customers. Spa Zone targets
UK customers specially those who are getting tired from week of work. In UK most of working
people prefer to go spa on Sunday to get relaxed (Dogu and Albayrak, 2018). So, the main target
customer of respective organisation are the professional and housewives age between18- 54.
Evaluation of competition
It is important for every organisation to analyse competitors of business. Spa Zone face high
competition from various organisational such as Utopia Spa and Pure Spa. All these competitors
are providing spa facilities and they are well known in UK market. So, organisation providing
tough competition to Spa Zone in UK market (O’Brien, 2018). As these companies charge high
prices so Spa Zone take competitive advantages through providing better services at affordable
prices.
Overview of marketing plan (4Ps)
Product/ services: Spa Zone is related to spa services that are demanded by customers
for getting relaxed on weekends. Spa Zone offers various services such as massage, body scrub
and many other spa services.
Price: price is defined as the monetary value of product and services. Basically, other
competitors are charging £1.25 per minute for spa treatment and Spa Zone is charging £1.10 per

minute that attracts more potential customers. There are different prices are charged by
organisation for online spa treatment like £ 1.80 per minute.
Place: Spa Zone is situated in London, Bellingham, Bradford areas of UK and company
provides it services in these areas as it is found from research that people of that area are more
like to take Spa facilities.
Promotion: There are various promotions that are used by the Spa Zone in order to
attract more customers. Spa Zone, use social media advertisement and promotional techniques to
attract customer of 20-30 years.
Investment needed and financial opportunities available
Spa Zone requires investment for the creating innovation and expansion in order to gain high
competitive advantages in effective manner (Robbins, Coulter and DeCenzo, 2017). There are
various financial opportunities are available such as venture funding, banks loans and lone from
friends and relatives are taken.
CONCLUSION
It can be concluded from the report that organisation conduct marketing analyse to survive
in external factors of business. It also facilitates to identify competitors, required skills, external
and internal analysis of company.

REFERENCES
Books and Journals
Costin, Y., O’Brien, M. P. and Hynes, B., 2019. Developing cognitive and non-cognitive
entrepreneurial competences through business simulation games. Journal of
Enterprising Culture. 27(04). pp.471-498.
Dogu, E. and Albayrak, Y. E., 2018. Criteria evaluation for pricing decisions in strategic
marketing management using an intuitionistic cognitive map approach. Soft
Computing. 22(15). pp.4989-5005.
O’Brien, J., 2018. Establishing a retro-marketing rental company: VW Kamper case study. The
International Journal of Entrepreneurship and Innovation. 19(2). pp.125-133.
Robbins, S. P., Coulter, M. K. and DeCenzo, D. A., 2017. Fundamentals of management.