Information Management System in Ecommerce Business

This report discusses the information management system used in an ecommerce business, with a focus on Jumia. It explores the importance of a proper information system for better progress and success in ecommerce. The report also delves into the strategies and components used by Jumia to enhance customer facilities and improve ecommerce functions. Additionally, it discusses the role of knowledge management in ecommerce and its impact on organizational objectives.

Running head: INFORMATION MANAGEMENT SYSTEM
INFORMATION MANAGEMENT SYSTEM IN ECOMMERCE BUISNESS
Name of the Student
Name of the University
Author Note

1INFORMATION MANAGEMENT SYSTEM
Information system of Jumia
The report aims at describing the information system that is used by an ecommerce
business. It is important to have a proper information management system so that it can
ensure better progress within the business. The chosen ecommerce organization for this
report is Jumia. Jumia is an ecommerce site that is being maintained within Nigeria. This
organization aims at increasing their trade. Over year it is observed that the organization has
achieved a huge profit and this was a result of global internet revolution (Soomro et al. 2016).
E commerce is referred to the business that is being performed by using internet. Ecommerce
offers better flexibility towards the organization and does not depends on time or location.
This has helped the organization to expand their business in a wide way. The report will
describe about the information system maintained by them for achieving better success.
Jumia is one of the well-known ecommerce business within Nigeria. With the
evolution of ecommerce technology the organization has gained a huge profit. The main aim
of the organization is to work in a way that will help them to be the top retail ecommerce site.
This aims at providing a better online and offline facility so that they can have maximum
number of customers. The business model that is maintained by Jumia is that it entirely
focuses on building a proper customer value and ensures better competitive advantage. The
ecommerce business model that is used by Jumia is business to customer and customer to
customer (Sligo et al. 2017). The information system strategy that are used within the
organization is transaction processing system, management information system, executive
support system and decision support system. This information system management ensures
that the organization has improved their functions for achieving better ecommerce.

2INFORMATION MANAGEMENT SYSTEM
Improvements within the information system for enhancing customer
facilities
In order to have a better improvement within the ecommerce business the
organization has introduced different new application. The organization has introduced
Microsoft dynamics with CRM for achieving better profits. The main aim behind
implementing CRM is that it will ensure that the organization is able to manage the customer
relationship within the organization and the policies associated with the organization. This
helps to understand the customer tendency and provides a better way of managing the sales
growth. Microsoft dynamic offers a couple of business solution that offers real time
collaboration and information. Jumia has implemented CRM within activities so that it can
offer better customer satisfaction (Lee et al. 2016). This ensures that all information is being
analysed properly that ensures proper information about new products. In addition to this the
organization has included POS system that are used by merchants for the purpose of
exchanging the money. These system will provide better automation within the business. POS
is used mainly for transactions and also used for collecting data regarding goods that are sold
within the organization. With the implementation of POS the organization Jumai will
increase better customer’s satisfaction (Séin-Echaluce et al. 2015). This helps in determining
customer’s pattern involved in sales, purchasing and analytics.
Apart from this management information system is mainly used for small business for
ensuring better customer facility. The five main components associated with information
system includes hardware, database, network and software. These are integrated for
performing the functioning of organization. This also includes performing the proper input,
output, control, process and feedback. The organization has implemented MIS for achieving
better information regarding operational data (Peltier 2016). This includes data regarding
sales and inventories. MIS ensures better development of strategic management. This also

3INFORMATION MANAGEMENT SYSTEM
includes better operational and planning operations. The MIS is being used from determining
the potential effects that are generated on system if the sales gets doubled. On the other hand
transaction processing system is being used to evaluate the day to day business operation
taking place within the organization. TPS ensures that the members of organization interacts
properly with the system so that it can have a better real time experience.
Information system used within the organization accept ecommerce
functions
Information Systems is referred to a system that specifies proper information within
the organization. Information system main purpose is to provide support towards the decision
making process. The information system offers a better way of managing the operation. It is
important for every organization to have a proper way of interacting with people so that they
can perform the business process effectively. Jumai’s information system is being used for
performing the tasks and to address the problems that are faced within the organization. The
organization also looks after whether they have an efficient work force or not (Laudon and
Laudon 2016). Information system ensures that proper data is being stored regarding too the
working organization. Jumai has the ability to determine the tasks associated with scheduling
of employees and work related to HR with the help of information system. The major
function that is being performed by the organization besides performing activities associated
with ecommerce include decision making, evaluating the operations and managing the people
within organization (Kasemsap 2018). The information system stores the data and helps
business to achieve the desired goal. Once the data are stored within the information system it
helps in ensuring the processes within the organization. The data stored gets managed
effectively and with the use of various sources they can have a better accuracy. The
information system will help in managing the processed data regarding people. This includes
processing data for creating information so that the organization can have a better knowledge

4INFORMATION MANAGEMENT SYSTEM
regarding the customer. This also ensures better training towards the development of skills of
employees. This will ensure better storage is provided towards the maintained information.
Apart from this the software associated with the business has ability determine the
functionality of information stored. In addition to this the information system also has the
ability to determine the work done by each employee. The system has the ability to analyse
and process data stored within the organization. The information stored within the system
will ensure better business within the organization. The information system will also process
the stored data efficiently so that it can manage the storage (Filipe et al. 2015). This will
positively impact the original data and will impact the storage of data stored. The information
system thus helps in processing the activities within the organization efficiently. With the
implementation of information system the ability to ability to identify the errors increases.
This also ensures that task is performed efficiently and effectively.
Knowledge management within the ecommerce business
Knowledge management (KM) is referred to the process that includes sharing,
creating, using and managing the knowledge and information within the organisation. This
are mainly referred to multidisciplinary approach for achieving a better organisational
objectives by using this knowledge to greatest extent (Youn and Kim 2015). There are
different ways in which activities within ecommerce system are being conceptualized. The
objective of the Knowledge Management process within the organization is to have a better
way of sharing the perspectives, ideas, experience and information. This ensures that these
are accessible at right place within right time so that it can provide better information at the
time of decision making process. This also ensures that proper efficiency within Jumai is
being achieved by reducing the need to rediscover knowledge. (Vasconcelos et al. 2016).

5INFORMATION MANAGEMENT SYSTEM
Apart from all this it becomes important to explain the importance of knowledge
management. The process that is available within knowledge management includes
knowledge creation, knowledge transfer and knowledge application. In the knowledge
creation phase sub processes related to organisation are being analysed with the existing
knowledge. On the other hand knowledge transfer aims at addressing what is going on within
them system and how is being delivered. Knowledge application defines the mechanism that
are used as knowledge by employees (Subiyakto et al. 2015). The main aim behind
knowledge management is to create a knowledge feedback loop that will determine the
existing knowledge that is being applied and will materialize the creations. The knowledge
management is being developed for the organization and are divided into users of system,
about the environment, experts and the knowledge acquisition techniques. The process that is
included within knowledge application is that with the help of proper process it will become
easy to support the goals developed for support.
Knowledge management within the organization becomes very much important as it
changes with adaption and evolution. The creation of knowledge and design will provide a
better foundation towards knowledge application (Dingsøyr, Røyrvik and Djarraya 2019).
The people within the organization needs to have a proper knowledge about the application
so that they can apply it on right place. Right knowledge will help in providing better solution
towards the products. The main aim of knowledge management purpose is to have a better
perspective over the information. This also ensures that proper information are being placed
within the organization. This will improve the efficiency within the organization by reducing
the need of rediscovering knowledge management.

6INFORMATION MANAGEMENT SYSTEM
Reference
De Vasconcelos, J.B., Gouveia, F.R. and Kimble, C., 2016, July. An organisational memory
information system using ontologies. In Atas da Conferência da Associação Portuguesa de
Sistemas de Informação (Vol. 3, No. 3).
Dingsøyr, T., Røyrvik, E. and Djarraya, H.K., 2019. Practical knowledge management tool
use in a software consulting company. arXiv preprint arXiv:1903.01889.
Filipe, M.N., Ferreira, F.A. and Santos, S.P., 2015. A multiple criteria information system for
pedagogical evaluation and professional development of teachers. Journal of the Operational
Research Society, 66(11), pp.1769-1782.
Kasemsap, K., 2018. The role of information system within enterprise architecture and their
impact on business performance. In Global Business Expansion: Concepts, Methodologies,
Tools, and Applications (pp. 1078-1102). IGI Global.
Laudon, K.C. and Laudon, J.P., 2016. Management information system. Pearson Education
India.
Lee, K., Kim, D.H., Choi, H.R., Park, B.K., Cho, M.J. and Kang, D.Y., 2016. Application of
IoT to Inventory Management in the Tire Industry. International Information Institute
(Tokyo). Information, 19(11A), p.5001.
Peltier, T.R., 2016. Information Security Policies, Procedures, and Standards: guidelines for
effective information security management. Auerbach Publications.
Séin-Echaluce, M.L., Blanco, Á.F., García-Peñalvo, F.J. and Conde, M.Á., 2015, August. A
knowledge management system to classify social educational resources within a subject using
teamwork techniques. In International Conference on Learning and Collaboration
Technologies (pp. 510-519). Springer, Cham.

7INFORMATION MANAGEMENT SYSTEM
Sligo, J., Gauld, R., Roberts, V. and Villa, L., 2017. A literature review for large-scale health
information system project planning, implementation and evaluation. International journal of
medical informatics, 97, pp.86-97.
Soomro, Z.A., Shah, M.H. and Ahmed, J., 2016. Information security management needs
more holistic approach: A literature review. International Journal of Information
Management, 36(2), pp.215-225.
Subiyakto, A.A., Ahlan, A.R., Putra, S.J. and Kartiwi, M., 2015. Validation of information
system project success model: a focus group study. SAGE Open, 5(2), p.2158244015581650.
Youn, J. and Kim, C., 2015. System Implementation Plan for Applying Spatial Information to
Road Occupation Permit Administrative Works. Journal of the Korea Academia-Industrial
cooperation Society, 16(6), pp.4208-4215.