Information of Strategic Management Report

Running head: STRATEGIC MANAGEMENT
Strategic management
Name of student
Name of University
Author note

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STRATEGIC MANAGEMENT
Executive summary
The report presented information about the management of strategies considering the
ways and approaches by which Snow Monkey managed sustainably produce good quality and
healthy ice cream products that could cater the needs of people. According to the case study,
the company also produced good quality ice cream products by sourcing resources and
materials sustainably, which also helped in meeting the needs of clients and at the same time,
promote healthy behaviours and good consumption habits of people. The sustainable
differentiation strategies and cost leadership strategies were considered as useful as it should
allow Snow Monkey to bring something new and innovation while keeping up with the trends
of sustainability management within the ice cream industry much comprehensively.

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STRATEGIC MANAGEMENT
Table of Contents
Introduction................................................................................................................................3
Central sections..........................................................................................................................4
Critical analysis of strategy of Snow Monkey.......................................................................4
Current strategies being used.................................................................................................4
Current competitive advantage..............................................................................................5
Recommendations for the future................................................................................................7
Conclusions................................................................................................................................8
References..................................................................................................................................9

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STRATEGIC MANAGEMENT
Introduction
The report is prepared to discuss about the revolutionising of the Ice Cream Industry
considering the business organisation named Snow Monkey, which is a popular and
established Ice Cream company in Australia. The company has been specialised in the
manufacturing and production of good quality ice cream products and a wide range of dessert
items including the Paleo and Vegan Ice Cream that are targeted at the health conscious
customers and are also responsible for influencing their buying behaviours largely
(Rothaermel 2017). The topic will also highlight the importance of introducing health
conscious ice cream products and at the same time, meet the growing demands and
expectations of the consumers by contributing to the growth in market and economy through
higher sales revenue and with the attainment of competitive advantage in business as well.
Moreover, the company’s approach to the management of sustainable strategies, which can
help in gaining competitive advantage in business will also be demonstrated in this report
(Ansoff et al. 2018).
From the case study, it is understood that Snow Monkey has delivered healthy and
good quality ice cream products because of the higher demand for lactose free ice creams and
also to meet the changing needs and preferences of the health conscious consumers. Snow
has not targeted the health conscious customers, but also has expanded by collaborating with
the food retailers including Central Market, Wegmans, Nuggets Market, etc. so as to establish
a good presence in US as well as Australia, furthermore, allow people to gain access to good
quality food items at a reasonable price (Snow-monkey.com 2019). The company’s efforts to
target the paleo community and to meet their needs have further helped in increasing the sales
generation along with keeping up with the changing trends to transform the entire ice cream
industry on a positive note to. The company’s approach to sustainable food production and
allowing people to choose healthy lifestyle behaviours and healthy food consumption habits