Information System and Big Data Analysis

Information system and big data analysis
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Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Big data and its characteristics....................................................................................................3
Challenges of big data analytics and technique available in marketplace...................................4
How big data technology support business with example...........................................................7
CONCLUSION................................................................................................................................8
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TASK
Big data and its characteristics
Big data is based on the concept in which describe the large amount of data in the form of
both unstructured and structured manner. Big data can be analysed the insight view of
information and lead to make better decision in regards of strategic business plan. Nowadays,
there are many companies used the big data in their system to improve the overall performance
of business operations, provide the excellence customer services. Ultimately, it would be
increased the revenue of business profits. Companies that uses big data effectively in order to
hold the potential competitive advantage.
For Example- Big data provides valuable insight to the potential consumers who will attract
towards enterprise. In this way, it will help to increase customer engagement as well as
conversion rates (Ageed and et.al., 2021). On the other hand, big data is also used in the term of
medical researcher in which help to recognise the signs of diseases, risk factors and also help
doctors in term of illness or medical condition examination.
In 2005, Roger Mougalas from O’Reilly media which coined from big data technology. It
refers to the large amount of data sets, which is almost impossible to manage and process using
traditional business intelligence tool or platform. in 2005, it was created Hadoop as big data
technology by Yahoo!
Characteristics of Big data
Here are explained the different characteristics of big data technology as following:-
Volume- it is one of the characteristic of big data in order to represent the actual size. It is also
playing important role in identifying the value out of data or information in proper manner. In
case, if particular data can eventually be used in big data which means that depends on the huge
amount of information (Choi, Lee and Yoo, 2021). Hence, volume is the most commonly used
characteristics which needs to be consider when dealing with large amount of information. This
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