INFORMATION SYSTEM AT WOOLWORTHS

Running head: INFORMATION SYSTEM AT WOOLWORTHS
INFORMATION SYSTEM AT WOOLWORTHS
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INFORMATION SYSTEM AT WOOLWORTHS1
Table of Contents
Introduction................................................................................................................................2
ERP and CRM System at Woolworths Limited.........................................................................2
Conclusion..................................................................................................................................4
References..................................................................................................................................5

INFORMATION SYSTEM AT WOOLWORTHS2
Introduction
The information system in a business process plays a key role in effectively managing
the data acquired from the organizational activities and stores the data in a computerised
database for future use (Laurini, 2018). These data helps in generating reports that are used to
implement strategic decisions in order to improve the business processes. Woolworths is one
such reputed organization in the nation of Australia that implemented information system to
reduce costs and gain customer satisfaction through their services.
ERP and CRM System at Woolworths Limited
The organization of Woolworths Limited faced quite a few challenges incorporating
their old systems and failed to cope up with the competition in the market amongst the other
retail organizations. They started losing out on their customers because they could not assure
them of the data security and failed to provide customer services like the other competitors in
the market. Due to the increase in the sales and the customer base, the organization had a
tough time to manage the day-to-day operations and efficiently collect the data on a regular
basis (Pearlson, Saunders & Galletta, 2019). Hence, the organization took the decision of
implementing the SAP ERP system to incorporate various benefits in the organizational
actions and achieve business goals.
Firstly, Woolworths Limited took the advantage of the ERP system to manage the
data generated from the huge customer base and store this data with encrypted security
mechanisms. These data are confidential to the organization and the ERP software proved to
be beneficial not only for storing the data but also generate reports on the average number of
customers per day, the highest sold product and so on. With the help of these reports, the
company is able to make strategic decisions like providing discount offers or raising the
prices of a certain product (Jones, Shahid & Neal, 2018). Hence, ERP system proved to be