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Information System for Managers - DOC

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Added on  2020-05-28

Information System for Managers - DOC

   Added on 2020-05-28

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Information System for ManagersStudent Name:Student ID:Unit Name:Unit ID:Date Due:Professor Name:1 | Page
Information System for Managers - DOC_1
Week 4 Objectives – Enabling Business-to-Consumer Electronic CommerceDiscussion Item 4.1: Go to the Website http://computertimes.com/onlineshopping/Scroll through the click ads to assess their effectiveness.1.Name the three ads that you feel will attract the most attention and get the mostclicks. Why do you feel this way about each one?Answer: The three ads given below will attract most attention and get maximum clicks are givenbelow[ CITATION Com18 \l 1033 ]. Number 1 is Shop clearance sale, which is giving out maximum discount for kids dresses. The second ad that will attract attention and generate clicks is intended for those who have pets.This ad is offering huge discounts for pet related products.2 | Page
Information System for Managers - DOC_2
The third ad is for apparel for women which is providing 60% off for its products. This ad isbound to generate large amounts of traffic from clicks. 2.After clicking on each of the three ads listed in item 1, assess each one of your threechosen e-commerce sites from two viewpoints: first from that of a consumer (Is iteasy to navigate? Does it entice you to buy? Is it easy to buy?...), and then from thatof a Web designer/ IT manager (What could be changed to add value to theconsumer experience? How can the company benefit from consumers who don’tby?...)3 | Page
Information System for Managers - DOC_3

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