Information System for Stakeholders of the G-Train

An Information System for
Stakeholders of the G-Train
[Replace this text with your details]
Your name
Student #
Course
Campus,
Workshop Day and Time
Tutors name
Your e-mail
[End replace this text]
Executive Summary
With the extensive analysis of the present existing information system, it
could be discovered that there are several underlying issues that leads to
the loss of customers and the customers not provided with the desired
seats on the trains. A new ticket booking system is implemented in the
organization along with the improved transaction processing system for
allowing the personalized ticket booking experience for the customers of
the organization and also ensure that the transaction data of the
organization is not breached. The new information system could
efficiently with the help of the skilled and trained employees who work in
the system and ensure that the customers are provided with the desired
seats in the trains.
Keywords: Value chain, ticket booking system, transaction processing system,
Porter’s Value Chain Model, DeLone-McLean Model of Information System
Success
1. Introduction
Queensland rail, also referred as the QR that is the railway operator in the area of
Queensland, Australia. This train service is owned by government of the Queensland,
and it mainly operates the long distance and the suburban passenger services, and the
owning as well as maintaining almost 6600 kilometers of the robust track. The G-train of
the Queensland rail is among the major development in the railway services that has
been able to provide significant development to the rail industry. This report intends to
provide the detailed analysis of the present issue that is being faced in the G – train of
the QLD rail and provide an appropriate solution for the issue. The overall analysis of
the business of the G – Train has been discussed in the report. The analysis of the
existing human activity system has been identified that is significantly problematic and
then a new information system is recommended for supporting underlying human
activity system that is identified in the part 2. This report concludes with an appropriate
conclusion.
Assignment Report – 1803ICT or 7610ICT (omit one)
1

Information System for Stakeholders of the G-Train
2. Overall analysis of the business of the G-train2.1 Information about the train and strategies
The train service provides significant customer experience and it is now being
increasingly used by the common people. The strategy that this business functions on is
achieving significant growth in the future with the help of suitable technological
solutions. With the help of optimized services to the customers in the market, it
maintains the competitive advantage in the market.2.2 Organisational form of the G-train
With the analysis of the Mintzberg’s classification, it could be observed that the
organization is mainly the machine bureaucracy. The machine bureaucracies could be
described as the structures that are significantly fine tuned for functioning as the
regulated and integrated machines. This could be described as the structure most
suitable to the description of the Max Weber, which is the framework with the
significantly regular qualifications, the responsibilities, the channels communication,
the rules of work and precisely established hierarchy of the authority. This considered
organization is classified as the Machine organization because at the operating core of
the organization, it could be observed that it is increasingly rationalized workflow. It
could result to the simplified as well as the repetitive tasks of the operation, commonly
needing the minimum of the skills and the minimal training. The managers of the
business comprises of mainly three tasks, which are handling the major disturbances
that emerges among the increased specialized workers who are working in the
operating core, for working in the role of the liaison along with analysts of the
technostructure for incorporating the standards down to the units of operation and for
supporting the main vertical flows within the structure, and the integration of this
information of the feedback up to hierarchy as well as explaining the main actions that
are received from the higher authorities.2.3 Value chain of the train
The primary activities mainly relates directly to physical sale, creation, the maintenance
as well as the support of the service or the product. In the business of G – Train, the
operations, sales and marketing as well as the service are the primary activities
(Kubasakova, Kampf and Stopka 2014). The operations could be described as the
transformation activities that helps in altering the inputs into the outputs that are
mainly sold to the customers (Dollevoet et al. 2014). In the situation of the business, the
operations mainly includes the rail operations that provide the transportation for the
customers of the organization. The operations creates significant value for the business
(Bustinza et al. 2015). The marketing and the sales mainly includes the processes that
are used for persuading the clients for purchasing the services from the business
instead of the other competitors (Jittrapirom et al. 2017). The business provides the
most optimized and reliable transportation medium for the customers and this made the
customers to prefer the services than the competitors (Visnjic et al. 2017). The
communication of the organization is significantly optimized and updated information to
the customers that makes the customers to prefer this service and not the services of
the competitors (Tretheway and Markhvida 2014).2.4 Competitive strategy of the train
With the analysis of the Porter’s competitive forces model, it could be observed that the
organization gains significant competitive advantage due to the proper maintenance of
the business aspects.
Threat of new entrants: Low
It takes significant time to establish any reliable train services and the G – train have
established themselves as the reliable train services and it would not face significant
threat from any new entrants.
2
Insert your name and S# here

Information System for Stakeholders of the G-Train
Bargaining power of the suppliers: High
The suppliers who provide the raw materials for allowing the business to provide
services to the customers could stop providing the materials and even increase the cost
of the raw materials that would significantly affect the business of the organization.
Bargaining power of the buyers: Low
As the prices of the services provided by the train are fixed and this provides the
significantly lower bargaining power to the buyers and it makes the business successful.
In the market where the train executes the business have significantly lower cost of the
raw materials and this makes the services offered by the organization significantly
cheaper and the business gains significant competitive advantage.
Threat of substitutes: High
If the customers do not prefer the services that are provided by the business, then they
could easily shift to any other service for the transportation and it would lead to the loss
of the customers for the organization.
Rivalry among the existing competitors: High
This force mainly determines how competition and profits resides in the industry. In the
situation of the G – Train, it could be observed that the there is significant competition
among the various rail services.
3. Analysis of an existing human activity system which is
problematic3.1 Existing human activity system supporting the G-train
In the situation of the business of the G – Train, it could be observed that there are
several issues in the organization due to the inefficiency of the ticket allocation system
and the transaction processing system of the organization. This has led to the failure in
ticket booking for the customers of the business and failure in the payment processing
system has made several grievances among the customers as the money has been
deducted from the account of the customers but they did not receive the tickets. This
made the customers to shift from the business and choose the services of the customers.
The stakeholders analyzed this situation and it has been realized that new ticket
allocation system and the transaction processing system are required to be
implemented in the business for maintaining with the competitive market of the
industry.
3