Information System Project Management: Implementing Social Networks

This case study explores the adoption and implementation of internal corporate social networks within organizations, focusing on the hurdles and benefits associated with their use. It identifies management, organizational, and technological factors that impede adoption, and examines successful implementations in companies like Bayer Material Sciences and Carlo's Bakeshop. The analysis highlights the importance of management support, employee training, and addressing potential negative impacts such as misuse of the network for personal benefits. Ultimately, the study concludes that while there are challenges, the advantages of internal social networks, such as improved communication, increased efficiency, and cost savings, outweigh the disadvantages, making their implementation advisable with appropriate precautions. Desklib offers a range of resources, including similar case studies and solved assignments, to support students in their academic endeavors.

Information System
Project Management
Running head: INFORMATION SYSTEM PROJET MANAGMENT
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Student’s Name
Address

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Contents
Introduction......................................................................................................................................2
Question 1........................................................................................................................................2
Question 2........................................................................................................................................3
Question 3........................................................................................................................................4
Conclusion.......................................................................................................................................5
References........................................................................................................................................6

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Introduction
With the passing of time, businesses are being smart. Regardless of the size of the organization,
every business wants to be successful by using new technologies and social netwrok measures
(Clickz.com, 2019). Here social networks refer to various tools such as Facebook, Twitter,
Instagram, Google Analytics, Hootsuite, LinkedIn (Help.hootsuite.com, 2019) and so on. These
social network tools help management to improve business performance (Forte, 2019). In the
presented report, three questions related to the use of internal corporate social network in the
organization will be answered which are based on the provided case studies.
Question 1
As discussed in the introduction part, many of the companies want to adopt internal corporate
social networks. Nevertheless, the same feels certain hurdles while doing so that makes this
adoption difficult. Moving the focus towards these hurdles, this is to state that the same is
divided into three factors namely management factors, organizational factors, and technological
factors. While considering these factors following reason are responsible for impeding adoption
of internal corporate social networks
If to talk about the management factors, this is to stat that many of the employees who are using
the traditional measures of business need the motivation to adopt and use the social media
measures (Laudon and Laudon, 2016). Managerial personnel are not prepared and agree to
provide such motivation. Further, in some of the organization employees wants to use internal
social networks but management has a different opinion as they think that this network will
waste the time of employees and will reduce their efficiency. Moving towards the organizational

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factors, this is to say that the lead reason is the difficult process of overcoming from the old
practices. It has found in many of the studies, that internal social networking systems have no use
to retain the employees or on the rapidity of decision-making. In addition to this, the subjective
system does not make a significant help to collaborate with the companies. At last in addition to
management and organizational factor, technology factors are also there. IT professionals find
the internal social networks developed by them as below average because of low adoption rates.
The systems are not developed enough that the same can fulfill all the requirement of employee
and therefore have certain inadequacy.
After reviewing, the reasons related to all three factors, it is clear that the adoption of enterprise
social network system in practice is not an easy task to do.
Question 2
The first company is Bayer Material Sciences. This company had a thought to use the internal
enterprise social network and the same started using IBM Connections. This connection is a
social platform for cooperation, collaboration, and consolidation. After a year of such
collaboration, management of the company set some goals to increase and grow the social
business. These goals included creating strong networks, reducing the level of the hierarchy and
reducing confusion regarding the objective of using such tools. Internal Social network system
proven success in the company and management played a very important role in this. In order to
implement this system effectively, management of the company demonstrated the value of the
subjective tool in the pilot project, adopted a reverse monitoring system for the senior employees
and also provided necessary training to employees about the functions of the new tool.

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Another company, which successfully implemented internal social network, is Carlo’s Bakeshop.
This company was facing issue while processing with the orders because of bad handwriting or
miscommunication, the same was forced to give a refund of many orders. The employees of the
company were not ready to switch to internal social networks. Nevertheless, the management of
the company was sure about the success of this new tool and they have implemented the same.
They have demonstrated the benefits of internal social networks. Managers are now able to see
the transaction patterns in detail.
In order to compare the implications in both of the companies, this is to mention that
management of Bayer Material Sciences have put down more efforts in comparison to the later
company i.e. Carlo’s Bakeshop.
Question 3
The internal social network system has many benefits as the same remove the confusion in the
line of communication and save the efforts and time of all the organizational personnel. In
addition to this, the same improve the productivity and efficiency of the employees by reducing
their manual efforts. However, it would be wrong to state that such a system only brings
advantages to the company as the same also have certain negative results (Cunha and Manuela,
2011). Many times, it has been noted that employees start using such an internal social network
for their personal benefits. The organization has to face the economic as well as goodwill loss in
these situations (Batten, Li, Niu and Warren, 2014). Nevertheless, it is not right to ignore this
system because of negatives. After reviewing both the side of the coin, this is to conclude that
yes, every enterprise should implement and use the internal enterprise social networks. The
system has many cost advantage as firstly by introducing this system an organization can make

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the employees eligible to share the files and another document online and in such manner, it save
the paper cost. Submitting the hard copy of the document and then coordination over the phone
is a traditional way of working that leads the terrific cost to the company.
Conclusion
In the above-mentioned discussion, many of the aspects related to internal social networks have
been discussed. In order to conclude this report, this is to say that internal social networks are
being a crucial part of every business these days. Many of the issues related to management,
organizational and technology are there which impede the adoption of such a system.
Considering the positives as well as negative aspects of an internal social network, this is to
advise that every company should adopt this system, as benefits are more in comparison to
harms. Further, such harms can be reduced by taking necessary cautions.

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References
Batten, L., Li, G., Niu, W., and Warren, M., (2014) Applications and Techniques in Information
Security: International Conference, ATIS 2014, Melbourne, Australia, November 26-28, 2014.
Proceedings. Springer.
Clickz.com. (2019) Social media marketing is evolving, here's how to keep up. [online]
Available from: https://www.clickz.com/social-media-marketing-is-evolving-heres-how-to-keep-
up/216443/ [Accessed on 08/02/19]
Cunha, C., and Manuela, M. (2011) Handbook of Research on Business Social Networking:
Organizational, Managerial, and Technological Dimensions: Organizational, Managerial, and
Technological Dimensions. Portugal: IGI Global.
Forte, J. (2019) 10 Social Media Marketing Tools to Improve Your Results. [online] Available
from: https://www.socialmediaexaminer.com/10-social-media-marketing-tools-improve-results/
[Accessed on 08/02/19]
Help.hootsuite.com. (2019). Add a social network. [online] Available from:
https://help.hootsuite.com/hc/en-us/articles/204585410-Add-a-social-network [Accessed on
08/02/19]
Laudon, K., C. and Laudon, ., P. (2016) Management Information System. India: Pearson
Education India.