Information System Management | Assignment | Answers

Running head: INFORMATION SYSTEM MANAGEMENT
Information System Management
Name of the Student
Name of the University
Author Note

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INFORMATION SYSTEM MANAGEMENT
Table of Contents
Response to question 1:...................................................................................................................2
Introduction......................................................................................................................................2
Discussion........................................................................................................................................2
Conclusion.......................................................................................................................................7
Response to question 2:...................................................................................................................8
Introduction......................................................................................................................................8
Discussion........................................................................................................................................9
Conclusion.....................................................................................................................................14
References......................................................................................................................................16

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INFORMATION SYSTEM MANAGEMENT
Response to question 1:
Introduction
TAM or Technology Acceptance Model by Davis is basically an information system
theory that is accountable for modelling the procedures of how the users come towards the
acceptance of as well as the utilization of a technology. The real system utilization forms the
end-point where everyone is desired to possess several abilities of doing with technology such
that behavioral intention could be formed (Davis 1989). On the other hand, BI or behavioral
intention becomes the factor which is accountable for leading people towards the utilization of
technology.
This particular factor in turn gets influenced by that of Attitude which is represented by
(A). Additionally attitude which is represented in the form of (A) forms the generalized
impression of any kind of technology. This particular model helps in suggesting that when a new
kind of technology gets presented to several kinds of users, then there are several kinds of factors
which becomes accountable in in influencing the decisions of those particular users with respect
to the procedure in which and when will those particular technology be utilized by them.
Additionally, several factors have also been described by Davis with respect to TAM.
This report aims to critically assess the Technology Acceptance Model or TAM along
with the inclusion of examples.
Discussion
These particular factors are namely perceived usefulness or PU along with Perceived
ease-of-use or which could be abbreviated as PEOU. According to Fred Davis, PU or perceived

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INFORMATION SYSTEM MANAGEMENT
usefulness could be defined as the degree to which a person could probably believe that utilizing
any particular system would in turn become accountable for the enhancement of her or his
performance of job. It basically indicates towards whether technology is perceived to be useful
by someone or not with respect to the purpose for which they wanted to utilize it (Davis 1989).
Next comes the PEOU or Perceived ease-of use which according to Davis could be described as
the degree to which a person could believe that utilization of any particular system would
become free from effort.
If the given technology is easy to be utilized, then the barriers linked with that particular
technology could be conquered. If that particular technology is not that easy to be utilized and at
the same time the interface is also very complicated, then nobody would have positive attitude
towards that particular technology.
Additionally, there are several kinds of external variables like that of social influence
additionally becomes an important factor for the aim of determining the attitude. When the TAM
remains in place, people would definitely possess both intention as well as attitude for utilizing
this particular technology (Davis 1989). On the other hand the perception might change on the
basis of gender and change and the reason behind this is everyone is totally very different form
each other.
The most interesting fact is that TAM grabs the position among being most influential
extensions of Fishbein’s along with Ajzen theory of reasoned action or TRA. This particular
model forms the most applied model of the acceptance of the users along with the utilization of
technology (Marangunić and Granić 2015). Additionally, this particular model becomes
successful replacing measures of attitude of TRA with respect to two measures of technology