Server Down Problems Can Be Soft Downtime and Hard Downtime

Information SYSTEMS AND BUSINESS ORGANIZATIONS INFORMATION SYSTEMS AND BUSINESS ORGANIZATIONS 7 7 INFORMATION SYSTEMS AND BUSINESS ORGANIZATIONS INFORMATION SYSTEMS AND BUSINESS ORGANIZATIONS Name of the Student Name of the university Author note Question 1 a) Answer: The server down problems can be soft down time and hard downtime. To avoid any kind of traffic related risk in future a more reliable host server will be required that can possible by altering the current IT service contract of the company.

Running head: INFORMATION SYSTEMS AND BUSINESS ORGANIZATIONS
INFORMATION SYSTEMS AND BUSINESS ORGANIZATIONS
Name of the Student
Name of the university
Author note

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Question 1
a) Answer:
The server down problems can be soft down time and hard downtime. Soft downtimes
indicates the poor performance of the server and hard downtime indicates the complete
inaccessibility to the page by the user. During soft downtime, the web pages take too much
time to be loaded on the user browser platform. It increases the page loading time that effects
the consumer experience. Due to long waiting time, consumer can become frustrated and can
leave the page. Consumer can also phase monetary transaction related issues due to soft
server down, which can influence the consumer experience and consumer loyalty heavily.
The hard downtime is more dangerous than soft downtime. Hard downtimes occurs when due
to discontinues data package transmission, the web page become inaccessible showing HTTP
errors (Bose, Nittur and Patchava, 2014). It is also known as dead page. Therefore, hard
downtime restrict the customers to see the website content or to have any kind of connection
with the company through online page. I can cause huge consumer turnover and huge drop in
sales level.
b) Answer:
In order to handle the server down issue due to high incoming traffic two easy
procedure can be used namely employing CDN and removing data caps. CDN or Content
Delivery Network is a layer between web server and its accessing users. CDN keeps a cached
version of the sites content stored and it uses this content as buffer by sharing the data to the
user’s platform to reduce the perceived lagged during the soft downtime (Partani and
Arramreddy, 2013). CDN also helps to prevent malicious bots from increasing unnecessary
traffics in the website through analysing the IP address of the user. Server evaluation is also
required to remove the data cap. Sometimes there is a default data-cap to have high speed

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server operation. However, in this situation, removing the data cap and upgrading the data
handling ability of the server can be used. (Jung et al., 2015) This strategy is useful for both
soft down and hard down situation. To avoid any kind of traffic related risk in future a more
reliable host server will be required that can possible by altering the current IT service
contract of the company. A more reliable host server can provide additional data limit in this
type of emergencies.
Question 2 Answer
Situation:
Due to outbreak of disease, the chances of transmission of pathogens within office
premises is high. Therefore, engaging employees in work procedure in office premises will
increase the risk of transmission. On the other hand, the employees of One-Book Creation
should be engaged in the publishing process of next comic books.
Aim and objectives:
The aim is to develop and deploy a home office system for the next two weeks at least
where employees can work with proper engagement and association from their home, in
order to publish the next comic books on time. The objectives are:
 Deploying a facility for all employees that will allow them to work form their home
 Connecting the employees in a real time platform with pepper inter team and intra
team communication
 Having a consistent communication and transmission of documents as per the
operational procedures
 Tracking the employee presence and level involvement in work
Proposed plan:

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Cloud based server or online platform allows to deploy online server based portal
where employees can connect their computer or other electronics device to execute business
operations. There are many third party cloud based server providers are available from which
a sub-domain can be subscribed for monthly contract basis.
Employees including leaders, mangers and ground level employees can log-in the
office portal server through using specified user id and unique password.
They can contact with each other through chat-box and they can share their official
documents, videos, images through digital format with each other. In this system both the log
in time and the log out time will be monitored that will allow to develop the attendance
register for all employees.
The URL of the office portal will be distributed within the employees of all designations with
their specified log in id and password.
To minimize the cost of deploying the server, the limit of data usage will be minimized based
on the employee strength and estimated data flow required to execute the business operations
successfully.
The privacy and security of the data and online portal should be also strong, so that malware
attack, malicious monitoring and other privacy and security breach could not possible.
Question 3
a) Answer:
The basic differences between the database management system and data-ware house
is that the purpose of the database management system is to store the data systematically
where the purpose of the data-warehouse is to store and analyse the data to form results to
ease the decision making and forecasting process of the business. Database management

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system usually used to store a large amount of data systematically with high efficiency and
security, from which the particular data can be retrieved with all the required information
correctly consuming minimum time. Healthcare facility, transportation booking system and
other these kind of activity requires database management system. Data warehouse stores the
historical and commutative data from multiple sources while continually analyse the data to
find data trend and pattern (Vaisman and Zimányi, 2014). Data warehouse keeps a
continuous update of data from the sources. It is useful for consumer search analysis and
market preference analysis to develop recommendation for most profitable product or
services.
b) Answer:
Online consumer platform like Netflix can use data warehouse for four major purpose
namely to develop preferable content, to reduce turnaround time, to form effective
promotional strategy to make business decision. Using data warehouse Netflix can analyse
and develop a pattern the most viewed and searched content by the users (Park and Kim,
2013). From the results they can develop new contents that will have more potentiality to be
preferable within users. Based on the preference analysis of the user, Netflix can show the
most relevant search research for each user, so that the user can easily find the preferable
content. It will help to reduce Total Turnaround Time or TAT by minimizing the traffic
entrance and exit duration (Padmanabhan, R. and Patki, 2016). Based on the history of user
activity and the analytical results for incoming traffic source. Netflix can identified most
successful previous promotional strategy in order to develop new target consumer specific
promotional strategy that can influence the potential consumer’s psychology. Through the
consumer hardware preference analytical results, warehouse based market data analytical
research, business financial growth, Netflix can identify restrictions against their business
growth involving hardware computability, network issue and others. After that, Netflix can

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make decision for new business strategy to resolve the problem and to expand the business
farther.
Question 4
a) Answer:
Consumer Relationship Management is a business strategy that allows to have a
strong and effective relationship with the consumer for overall business growth and
profitability. Consumer Relationship Management System is a software based operational
platform that allows integration of all business departments such as production, logistics,
marketing, sales, finance and other in the process of consumer relationship management.
CRMS allows to monitor the consumer lifecycle that includes searching product or service,
consuming or purchasing and post purchasing experience (Chen, 2017). The information
monitored through CRMS include consumer preference, feedback about quality and
satisfaction, future preference, overall experience, duration of the process and other useful
attributes. Each of these attributes depends on different part or department of the business and
therefore to improve the consumer experience through CRMS involvement of all department
are required along with marketing department.
b) Answer:
The functions of CRM system and the outcomes are beneficial for different business
aspects. Using CRMS allows the business to create a single storehouse for consumer record
keeping from which the data fetching and information handling can be done with ease from
promotional and consumer communication operations. It allows the business to visualise the
entire experience of the consumer including sales, marketing and customer service processes
in order to control the different business operation to deliver an optimized and profitable
consumer experience (Bohrer et al., 2017). Through, systematic monitoring the business can

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change the process and shorten the consumer cycle to reduce the consumer turnaround time.
It allows to analyse the consumer preference based on the consumer history and the result can
help to develop more preferable service design for the consumer to increase consumer
experience. Based on consumer activity history, the company can shared promotional content
to the consumer to have additional marketing advantage. CRMS can help to execute automate
promotional operation where the specific product and service orient offers and other
promotions are automatically distributed to specified customer who have interest in those
products and services through text messages, promotional call and email (Lacej and Kalaj,
2015). It also increase the operational efficacy of the business by improving the ability of
monitoring and controlling the consumer experience oriented all business operations.

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References
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