Information Systems Critical Analysis

This report provides a critical analysis of the information systems used by Latureae, a healthcare company in Australia. It discusses the primary and secondary activities in Latureae's business model, as well as recommendations for addressing employee turnover and hacking issues.

Running Head: Information systems critical analysis
INFORMATION SYSTEMS CRITICAL ANALYSIS

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Executive Summary
The report is dealing with Latureae Company, a healthcare company that is offering both
wellness and healthcare services to the people of Australia. The Latureae business model has
been making use of both primary and secondary activities to conduct its business. This company
has been making use of six categories including Jawbone, Flatiron Health, Healthline, health
catalyst, MedCPU and home team. The primary activities include the Jawbone, HealthLine and
Flatiron Health. However, the secondary activities have been health catalyst and MedCPU and
its value-creating activity incorporate the use of delivery tools for managing the health of the
Australian population and keeping of electronic health records. The issues of employee turnover
and hacking are the ones, which can disrupt this company and it can be solved by meeting the
needs of employees. In addition, the new IT technicians can be recruited to monitor the
company's network.

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Table of Contents
Introduction....................................................................................................................................4
Overview of the business of Latureae.............................................................................................4
The primary and secondary activities in Latureae business model.................................................5
Porter's value chain model...............................................................................................................8
Recommendations............................................................................................................................9
Conclusion.....................................................................................................................................10
Reference List................................................................................................................................11

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Introduction
Latureae is an Australian based healthcare company, which is providing healthcare,
wellness services since its establishment in 2000. This company makes products and services to
improve the health of people after carrying out the through expertise in minerals, nutrients and
vitamins. The main corporate customers of this company include specialist health food stores,
supermarkets and so on. This report is dealing with information systems critical analysis. The
report is based on the case study of Latureae briefing document. The purpose of this assignment
is to highlight how Latureae is conducting its business by using the business model of Lautureae.
At first, the brief overview of Latureae, a healthcare organization in Australia is
elucidated. For each primary and secondary activity, the sub-activities that create value, they are
mentioned in this assignment. The models, such as Latureae business model and Porter's value
chain model are discussed in this assignment. The Value chain model is used to do the
identification of main activities and sub-activities.
Overview of the business of Latureae
Latureae, a health and wellness company, which is striving to bring wellness into the
lies of every person, is offering healthcare services in Australia. This company had started its
operations since 2000. This company serves the health facilities to customers; it has national
distribution, manufacturing, advisory department (Smart & Banduchi, 2018). This company had
has a strong culture for customer engagement and education and so it is well placed to give
services of health in a natural approach. The health services that are mainly given by this
company after doing in-depth expertise in minerals, herbs, nutrients, and vitamins. The main
objectives of this company are to be a leader in the healthcare market of Australia, do
maintenance of employee skills levels, contribution to sustainable development. In addition, this
company aims to maintain its competitive advantage just by enhancing its market share.
On the other hand, Latureae Company has set operational objectives to accumulate
15% of growth in earning and revenues by using a sustained marketing approach. Right now, this

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company has no employee assistance program and so the issue of employee turnover remains in
this company. In order to solve this issue, a new employee assistance program is decided to be
done so that the reduction of 25% of employee turnover can be done in this Australian-based
Laturreae business firm.
The primary and secondary activities in Latureae business model
Different categories and their contributions in Latureae
There are many primary and secondary activities in Latureae business model. This healthcare
company is not confined in doing just one sort of services to its customers. This company sells
wearables and biosensing devices to its customers, which detect biometrics particularly always.
The higher authorities and doctors of this healthcare company for offering health services for
different reasons, such as Jawbone, have created these devices. Out of $202 million, $165
million was acquired by Latureae organization in the first quarter of 2016. It is one of the
categories of this company and there are other categories that had contributed to its development
in 2016 and at present. The analytics of big data is the second category of Latureae and this
category is mainly used for supporting a wide range of cases related to health (Smart &
Banduchi, 2018). The department of the company providing big data services belongs to Flatiron
Health and it acquired $175 million out of $200 million in 2016 in the first quarter. The third
category of this company is health catalyst and it deals with population and health management.
In 2016, this category had acquired $70 million out of $107 million.
The HealthLine category of this Australian based company deals with consumer
health information. Just to give static health information content to every consumer. This
category was able to gain $95 million money in 2016 out of $103 million. HomeTeam is the fifth
category of Latureae, which deals with healthcare consumer engagement. The consumer tools are
purchased and along with those healthcare products, services are purchased to improve health
facilities provided to consumers. In addition, health insurance was given to consumers in B2B
and B2C contexts (Daskin & Kasim, 2016). This category had contributed to $27 million out of
$61 million in 2016. The sixth category is the last category for which this company was able to

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expand its business in the Australian healthcare industry. The category of MedCPU deals with
EHR or Clinical workflow and handles the mainly electronic form of health records, surround
applications and other things, such as clinical workflow support and so on. This department had
earned in 2016 $35 million out of $49 million.
Primary and secondary activities
The Latureae business model has 6 categories, which its activities and sub-activities
that create its value. The six categories incorporate Jawbone, Flatiron Health, Health catalyst,
Healthline, home team and MedCPU (Jaaron & Backhouse, 2016). Amongst these six categories,
the Jawbone (wearables and biosensing), Flatiron Health (analytics or big data) and HealthLine
(consumer health information) are the primary activities in which both higher authorities,
employees and other staffs of Latureae are putting more focus on these categories. On the other
hand, this company has been contributing to business activities and new methods in case of
secondary activities, such as health catalyst (population health management). In addition,
MedCPU (EHR/ Clinical workflow) and home team (healthcare consumer engagement are also
included (Lee, Byun & Park, 2018). The sub-activities of primary activities incorporate making
and selling of devices of wearables and biosensing, making and utilization of static content of
healthcare information. In addition, this company had been contributing more time in data
aggregation to analyze and give support to healthcare cases of this company (van der Voordt,
2016).
The sub-activities of doing manufacture and selling of biosensing and wearables; data
integration process to do better analysis of healthcare cases of every customer mainly create
value per year. These sub-activities had created a high value of $165 million and $175 million in
2016 in its first quarter (Liu & Zhu, 2018). The value-creating activity linked with sub-activity of
creating and selling biosensing and wearables devices is that such devices are improved to
deliver better health services to consumers. The technicians and quality analysts do the testing of
the devices to ensure that such devices can attract consumers and enhance the sale of these
products in future years. On the other hand, the data integration process is another sub-activity
and its value-creating activity is to do a better analysis of the healthcare cases of people so that
their needs can be met. Due to these reasons, Latureae company is serving 100, 000 customers
per week. This company currently has 2000 suppliers (Bianchi, 2017).

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Amongst the three secondary activities, the two categories, such as health catalyst
and MedCPU incorporate some sub-activities, which contributed in 2016 $70 million and $35
million. The sub-activity of using better delivery tools for managing the health of the entire
population of Australia is related to health catalyst (Akhtar, Khan, Frynas, Tse & Rao-Nicholson,
2017). In addition, sub-activity of making use of electronic health records is done for supporting
augmentation (Vom Brocke, Petry & Gonser, 2016). The value-creating activity linked with sub-
activity of utilization of better delivery tools for handling health of the entire population is
updating the tools, giving training to employees to use them effectively. The value-creating
activity associated with sub-activity of usage of electronic health records is that these records are
kept in an ordered form so that they enhance the profit margin of Latureare. The consumers are
mainly patients, caregivers, engaged clinicians and so on (Ballard et al. 2018).
Figure 1: Business model
(Source: Vom Brocke et al., 2016)

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Porter's value chain model
The porter's value chain model consists of 9 steps and they are inbound logistics,
operations, outbound logistics, marketing and sales, service, procurement, technology
development. In addition, other factors include human resource development and firm
infrastructure (Marufu & van der Merwe, 2019). The major activities that are included in the
Latureae business model include major and sub-activities. The main activities are to do the
manufacturing and selling of biosensing and wearables model for customers and to make use of
data aggregation techniques to do better handling of healthcare cases. These main activities assist
Latureae Company to do good handling of marketing, inbound logistics, outbound logistics and
so on. The patients get the necessary amount of care from the health professionals and staffs of
the company. Due to this reason, this company had been expanding over the years. However, the
employee turnover rate had been a problem for this company, which is not solved. This company
is mainly focusing on the consumers and ways to enhance profitability, customer base, however,
less attention is given to the needs of the employees.
The sub-activities include the use of delivery tools for managing the health of
populations and the use of electronic health records (Grace, Gleasure, Finnegan & Butler, 2019).
The sub-activity in order to manage the health of populations make use of better development
system tools for managing populations' health under the shift to ACO models. However, the
issues, such as hacking and breach of data can happen in case of handling electronic records. The
electronic health records are kept in the computers to keep a track of the patient's medical
history. The breach of data can happen if the vital information of customers is leaked due to
malware, hacking.

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Figure 2: Value chain analysis
(Source: Ballard et al. 2018)
Recommendations
The recommendations are:
a) The best way to manage the employees working in major and sub-activities of Latureae
Company can lower the employee turnover rate in future years. Due to this reason, this company
can perform perfectly.

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b) The recruitment of IT technicians should be done so that they can save the network of this
company from dangerous hackers. They can improve the existing network of Latureae Company
so that major hacking incidents do not happen in this company in the future.
Conclusion
This assignment is dealing with information systems critical analysis with respect to
the case study of Latureae Company, a healthcare company in Australia. This company has been
able to make better use of information systems by making use of electronic health records, data
aggregation, biosensing devices and so on to attract customers. However, hacking issues and
employee turnover can hamper this company and so by meeting the demands of customers and
recruiting IT technicians to protect the network from hackers.

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Reference List
Akhtar, P., Khan, Z., Frynas, J., Tse, Y., & Rao-Nicholson, R. (2017). Essential Micro-
foundations for Contemporary Business Operations: Top Management Tangible
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Ballard, C., Corbett, A., Orrell, M., Williams, G., Moniz-Cook, E., Romeo, R., ... & Wenborn, J.
(2018). Impact of person-centred care training and person-centred activities on
quality of life, agitation, and antipsychotic use in people with dementia living in
nursing homes: A cluster-randomised contraolled trial. PLoS medicine, 15(2),
e1002500.
Bianchi, M.T., 2017. Discovering the role of innovation in contemporary business systems: an
assessment technique from the literature analysis. International Journal of Digital
Culture and Electronic Tourism, 2(1), 1-15.
Daskin, M. & Kasim, A., 2016. Exploring the impact of service recovery on customer affection,
perceived value, and sabotaging behaviour: does gender make a
difference?. International Journal of Services and Operations Management, 23(4),
467-485.
Grace, A., Gleasure, R., Finnegan, P. & Butler, T., 2019. Enabling service co-production: a
theory-building case study. European Journal of Information Systems, 1-26.
Jaaron, A.A. & Backhouse, C., 2016. A systems approach for forward and reverse logistics
design: Maximising value from customer involvement. The International Journal of
Logistics Management, 27(3), 947-971.
Lee, J.H., Byun, H.S. & Park, K.S., 2018. Product market competition and corporate social
responsibility activities: Perspectives from an emerging economy. Pacific-Basin
Finance Journal, 49, 60-80.

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Liu, X. & Zhu, Q., 2018, October. An intelligent value chain model with internet enterprises
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