Information Systems Critical Analysis

Running Head: Information systems critical analysis
INFORMATION SYSTEMS CRITICAL ANALYSIS

Information systems critical analysis
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Executive Summary
The report is dealing with Latureae Company, a healthcare company that is offering both
wellness and healthcare services to the people of Australia. The Latureae business model has
been making use of both primary and secondary activities to conduct its business. This company
has been making use of six categories including Jawbone, Flatiron Health, Healthline, health
catalyst, MedCPU and home team. The primary activities include the Jawbone, HealthLine and
Flatiron Health. However, the secondary activities have been health catalyst and MedCPU and
its value-creating activity incorporate the use of delivery tools for managing the health of the
Australian population and keeping of electronic health records. The issues of employee turnover
and hacking are the ones, which can disrupt this company and it can be solved by meeting the
needs of employees. In addition, the new IT technicians can be recruited to monitor the
company's network.

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Table of Contents
Introduction....................................................................................................................................4
Overview of the business of Latureae.............................................................................................4
The primary and secondary activities in Latureae business model.................................................5
Porter's value chain model...............................................................................................................8
Recommendations............................................................................................................................9
Conclusion.....................................................................................................................................10
Reference List................................................................................................................................11

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Introduction
Latureae is an Australian based healthcare company, which is providing healthcare,
wellness services since its establishment in 2000. This company makes products and services to
improve the health of people after carrying out the through expertise in minerals, nutrients and
vitamins. The main corporate customers of this company include specialist health food stores,
supermarkets and so on. This report is dealing with information systems critical analysis. The
report is based on the case study of Latureae briefing document. The purpose of this assignment
is to highlight how Latureae is conducting its business by using the business model of Lautureae.
At first, the brief overview of Latureae, a healthcare organization in Australia is
elucidated. For each primary and secondary activity, the sub-activities that create value, they are
mentioned in this assignment. The models, such as Latureae business model and Porter's value
chain model are discussed in this assignment. The Value chain model is used to do the
identification of main activities and sub-activities.
Overview of the business of Latureae
Latureae, a health and wellness company, which is striving to bring wellness into the
lies of every person, is offering healthcare services in Australia. This company had started its
operations since 2000. This company serves the health facilities to customers; it has national
distribution, manufacturing, advisory department (Smart & Banduchi, 2018). This company had
has a strong culture for customer engagement and education and so it is well placed to give
services of health in a natural approach. The health services that are mainly given by this
company after doing in-depth expertise in minerals, herbs, nutrients, and vitamins. The main
objectives of this company are to be a leader in the healthcare market of Australia, do
maintenance of employee skills levels, contribution to sustainable development. In addition, this
company aims to maintain its competitive advantage just by enhancing its market share.
On the other hand, Latureae Company has set operational objectives to accumulate
15% of growth in earning and revenues by using a sustained marketing approach. Right now, this