Information System in Organisation

Information system in
organisation

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK1.............................................................................................................................................1
Explain about the details required of the functional areas. Also include those issues which are
related to put in needs, outputs generated and processing activities of the functional area...1
Describe about the information systems which is specified in the scenario that the two areas
make use of the information...................................................................................................2
Task 2...............................................................................................................................................4
Identify and explain how the information systems are used in one of the functional areas
selected in Task 1 to produce management information at middle and senior management
levels of the business..............................................................................................................4
List and comment on the key technical details of the information systems and the business
considerations to middle and senior managements of the business.......................................5
TASK 3............................................................................................................................................6
What are social and ethical issues of the information system? Describe about the vision and
mission of the company. Explain about the CSR strategy? ...............................................6
Recommendation....................................................................................................................7
CONCLUSION................................................................................................................................8
References:.......................................................................................................................................9

INTRODUCTION
An information system refers to the set of components that work together to manage data
processing and storage. Its part is to support the key elements of running an organization such as
communication, analysis of decision and data-analysis. In this report analysis has been done on
the functional areas of an organization and also justify the information needs of it. The report
should include inputs required, outputs generated and processing activities of the functional
area. Analysis also has been done on the information systems which is specified in the scenario
that can be used to manage the information of structural and functional areas. The organization
which is involved in this report is Amazon. It is an American multinational technology company.
It is situated in Seattle Washington. It is focused on e-commerce, cloud computing, digital
streaming and artificial intelligence. It comes under the category of top five companies in the
U.S. Information technology industry.
TASK1
Explain about the details required of the functional areas. Also include those issues which are
related to put in needs, outputs generated and processing activities of the functional area
The two functional areas that can be included are:
Marketing department and customer representative department. Marketing information system is
the framework used for managing, processing and accessing the data.Marketers use three types
of marketing information Internal data: Internal data is that information that companies collect about their
customers particularly about the internal operations. Competitive intelligence: Competitive intelligence is that intelligence which is used by
the marketers to understand their competitors and competitive marketing dynamics
(Dehnavieh and et. al., 2019). There are some common types of competitive intelligence
which includes: Product information, market share and information, pricing strategy,
competitive positioning and win/loss analysis.
 Marketing research: It is a systematic process for identifying the marketing problems
and marketing opportunities using the customer data. Marketing research helps the
1

company in identifying the customers requirements and their exact needs. This
processing activity helps the organization in increasing their customers.
Another department which is customer support or customer representative department. All
customer service management systems maintain all the details of their customers like name,
address and phone number. Other key information recorded in customer service management
system is about the products and services used by the customer. For increasing the sales of the
organization, they provide different kinds of offers to their customers. Many CRM systems can
suggest additional products and services to their customers for maintaining a good relationship
with their customers. Under non profit organizations, customer service management systems can
leverage by public sector(Paustian and et. al., 2019). Charitable organization also store donor
information, constituent details, service requests and case management. Under the customer
service management system, they need special attention and consideration rather than what they
have purchased. So its important to take care of the responses of their customers. CRM software
also helps in identifying and tracking their customers, their interactions with the company and
also what products and services they have purchased. A good CRM always support the all
fundamental customer relationship processes which includes sales, marketing support. Such a
system will allow every employee to act professionally who are in touch with their customers,
offer good customer service and customer loyalty.
Describe about the information systems which is specified in the scenario that the two areas
make use of the information
The two information system which is used in the scenario are telecommunications and
databases or database warehouses. In the marketing and customer support department
telecommunication plays a very important role. Through telecommunication the information can
be spread in a more effective manner. And the communication is more smooth through this
parameter. Telecommunication enables the conversation in a longer time period through which
problems can be solved easily in the CRM department. In the marketing department, the
product can be advertised through telecommunication. Databases or database warehouse is also
very important for marketing and customer support department. Through database, customers
can be identified very easily who are interested in your products and services. Marketing
department use the database for better understanding the interest area of their customers(Rezvani
and Khosravi, 2019). The analysis can be done easily with the help of database warehouse.
2