Information Systems Management for Travel & Tourism - Report

Information Systems
Management for Travel &
Tourism

Table of Contents
INTRODUCTION...........................................................................................................................1
Question 1: Different services served by the Global Distribution system in the British
Airways...................................................................................................................................1
Question 2: Impact of Global Distribution System on the travel and tourism industry like
British Airways.......................................................................................................................3
Question 3 Comparison of service made by the global distribution system and computer
reservation .............................................................................................................................6
Question 4: Security issues faced by the global distribution system......................................8
Question 5 What are the data protection issues faced by the Global distribution system......8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Information management system is the process of managing the software and hardware
combination. It is the computerised data base related to the organisation information which can
include financial data, customer data etc. the information us programmed and organised in such a
way that it will provide possible outcome to solve the organisation problem. Information
management system in travel and tourism industry is global distribution system. The report include
information related to the formation of GDS and the different services given by them such as hotel
booking, price comparison etc. This little different between the GDS and CRS where GDS deal in
many sectors and CRS deals in airlines and this is included in the report. The report also includes
the data protection and security issues faced by the GDS which are related to the customer PNR
number.
Question 1: Different services served by the Global Distribution system in the British Airways.
Global distribution system is the centralised and computerised services which is related to
the travel transactions which cover many things such as airline tickets, hotel room bookings, car
rental etc. Initially, it was established for the airlines but now it had extended to many services
which is related to the travel and tourism and now the system allow user to buy airlines tickets for
the multiple airline providers (Jovanović, 2016). It is the back end of the online travel based
services, the airlines which are served by the global distribution system are as follows:
 American airline who use Sabre.
 US airways that is called Pars.
 China airlines that is Travel Sky.
 Delta that is known as World span.
One biggest example of the Global distribution system
Amadeus which was established in the year 1967 which is the joint venture of Lufthansa,
SAS, Iberia and France which has grown in the past 20 years. They use more than 90000 travel
location and 32000 airline offices for selling and distribution of the travel services. There are more
than 480 million dealing per day and more than 4 million reservations per day. They are now
capable to buy complete travel plan at one time rather than negotiation with the single travel agent
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at which they can record the names of more than 75 million travellers at the same time. They are
dealing with the leading airways such as Qanras, British airlines, Lufthansa etc.
About Global distribution system
It is basically the reservation portal which is used by the travel agents which is use in air
booking, car rental, hotel room reservation and different travel services. Earlier they had only the
platform for the booking but now customers can compare different prices, reservation functionality
and availability to different online travel agents (Dedeke, 2016).
British Airways with the Global distribution system
British Airways is the largest airlines in the UK on the basis of Feet size and the second
largest as compare to the travellers share they carry. It is the main hub of the Heathrow and they
have merged with the Iberia and created the International Airline Group. IAG is the second largest
company on the basis of travel in Europe and third largest organisation in terms of revenue. In
2007, they have bought 12 Airbus and 24 Boeing 787 Dream-lines. British Airways have great
dealings with the Global distribution system where they have implemented $10 surcharge for the
per face component with bookings with the Global distribution system. IAG have declared that they
will mark up more cost for merchandising with the GDS. They have made dealings with the GDS
because their strategy was to keep focus on the serving large range of services on the booking
option of their partners.
On September 2016, British airlines had charged $18 as the surcharge from the GDS. If the
customer doesn’t want to pay surcharge, they can buy tickets from the direct source such as their
online websites. NDC connection and call centres. British Airlines have made three years
agreement with the GDS. With this agreement, GDS will able to access all the services and
published fares provided by the BA communicate to the customer through the indirect and direct
channels. The head of selling and distribution department of the company said that it is the best
agreement made by the company where they can put effort to reach at the global level and able to
sell their best offers and inventory. It will increase the selling opportunities for the organisation and
will lead to generate more customers with the best offers and services (Schegg and Stangl, 2017)..
Ancillary services which are provided by the company was made available on the website of
the organisation before the adoption of GDS, when they have made agreement with the GDS they
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