Information Technolgy Assignment 2022

INFORMATION TECHNOLGY 0
Online Communities

INFORMATION TECHNOLOGY 1
Advantages of online communities
The online community is defined as a network of consumers who come
together and interact online through internet connections. The major
advantage of an online community is that it can be accessed from any
location and employees can communicate with the customers effectively
without any face to face communication. A recent study identified that the
online community is more able and reliable that has the potential to connect
employees with customers and also provide a new platform to the
companies where they can enhance their performance (Kraut, & Resnick,
2012). Moreover, such kind of community is able to manage numbers of
tasks at a time and maintain the bonds between management and
employees where they can contact any time from any location. Therefore, it
is observed that another advantage of an online community is that it
reduces time and frustration among the employees as they might be caught
up while managing their time (Sun, Rau, & Ma, 2014).
Disadvantages of online communities
It is identified that the major drawback of the online community is
that the employees may suffer from the technical and communication issue
due to which the employees may suffer from distortion. Moreover, the
security of data is a key limitation of the online community in which the
organizations may suffer from the data breach related issues. A recent study
argued that the online community does not provide face to face
communication due to which the employees may not evaluate and analyze
the expression of the consumers. Moreover, the online community can lead
to miscommunication in the companies and may impact on the customer
relations towards the businesses. The other drawback of the online
community is that it can increase conflicts in the family members because
the consumers cannot provide their effective times to the family members.