Information Technology Role and Importance in Telecity Group Plc

This report delves into the critical role of Information Technology (IT) in modern business operations, using Telecity Group Plc as a case study. It highlights IT's importance across various facets, including software development, social media integration, and digital marketing strategies. The report outlines the essential components of IT within an organization, detailing its impact on communication, information processing, and financial transactions. It also explores the structure of IT departments, defining roles, responsibilities, and the digital products and services offered. Furthermore, it discusses IT policies like acceptable use, recognition awards, cyber security, and data privacy, emphasizing their significance in safeguarding data and ensuring operational efficiency. The report underscores how IT forms the bedrock of reliability, influencing decision-making, inventory management, and overall business growth. This comprehensive analysis provides a thorough understanding of IT's transformative influence on contemporary business practices and strategies.

Management on information
studies

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................1

INTRODUCTION
Information technology is said to be one of the vast component in every industry. Information
Technology holds about a lot of new trends as well as the technological development along with
the software implementation that are required by the organisations in order to cope up with the
involvement as well as the development aspects (Wójcik, & Smolarz, (Eds.). (2017)). In the
present world where every industry is in the pace of development and it is also a necessary and a
formulated aspect to inculcate the information systems into the organisation such that every
detail will be analyse and will be put into action. Certain things are to be dealt with software and
their implementation in the organisation and those things will have to be carry forwarded in the
better possible manner such that all the aspects that are related to lift up the organisation to a
very next level will only happen when the organisation commit their time in to implementing the
strategies that are to be dealt by Information Technology. This entire report will bring about the
essence of Information Technology its importance and the role it plays in an organisation by
sorting out the things that are essential to be taken care about. The organisation that is chosen in
this regards is the Telecity group plc. The organisation is a leading plc which is incorporated
with the IT services around the globe.
Importance of IT
Description of organisation: the organisation that is chosen in this regard is the Telecity Group
Plc which is one of the organisation that is a European trait. It is a datacentre which is a
European carrier neutral and colocation centre. The organisation is involved in providing the
applications that are oriented with design, build and management of datacentre space. The
technology that is being used in this regard and the one that is emerging is the converging
technology that makes actions simplied.
Importance of information technology is same in half hour the implementations are being taken
place in the organisation. Software development is necessary for every organisation and it can
only cope up with activities that are related to technological policies on less and until the
information Technologies thoroughly enhanced. The importance of information technology is
resulted in the form of different components. some of them are as follows:
Software updating: technology is reaching great heights in this present scenario (Camero &
Alba (2019)). Right from retailing sector to the brick and mortar services that are operating in the
country focusing about how far they can reach their customers in a more simple manner. This is

only possible if every service inherited the possible Technologies and the software that is
inculcated in them will definitely define the page with which the organisation is working.
Updating software to every new policy that is a trend in the world will get to develop the strategy
that is required in order to reach people and their services on time. It is not until when the
organisation focuses upon increasing the technology and updating to the new policies and
software that are available such that they get to understand different information that is required
for them to acquire knowledge regarding their customers as well as the portal of services (Lin
and et.al (2020)).
Social media: social media is considerable criteria in the present aspect. Social media is being
used by every person in the nook and corner of the world and this is one of the beneficial as fight
for every organisation. Social media is like an open opportunity for every Organisation in order
to get connected to their customers. Customers are the major backbone for every organisation
and they can only be increased once the social media is completely used and is enhanced (Theis
& Wong, 2017). when an organisation is a retailing sector then particularly the products can be
advertised on their social media pages such that people will get to understand the prospects that
are released into the market. The marketing world is such a big criteria where there is a lot of
competition that is prevailing and every part of the process or a strategy that is being
implemented or taken care about by the organisations will definitely impact the growth of
Organisation. Tn the growth prospects the information technology is seem to be playing a Havoc
with every organisation.
Digital marketing: digital marketing is one of the most beneficial tool that is being used by
every Organisation in the present scenario. When the services are to be identified and are to
reach people than it is digital marketing that is important and serves as one of the best tool to be
used by every organisation here and there. Digital marketing will bring about the essence of
Organisation in the form of infographics as well as the posters which is necessary to be identified
(Park & et.al (2020)). When the customer is aware of the services that are being taken up by the
organisation then they can easily choose the one they need. Their needs and their requirements
can be fulfilled by the way the organisation implements digital marketing. through digital
marketing employment can also be generated and the technological implementations can make
work easy.
Role of IT

The information technology is regarded to be one of those formations that will represent the
hardware and software policies of the organisation. Technology is said to be a waste component
in every business and this technology consists of both hardware as well as software (Ahmed &
et.al (2018)). The application software as well as different operating systems that are revolving
around the applications and serving the best computer equipment and peripheral devices are used
in most of the organisations such that the technology as well as the methodologies can result in
architectural configuration. This will also help to store data and the utilisation can be a beneficial
one. People dealing with information technology in the organisation are referred to be the
professionals because they have been specialised in the field of Information Technology and
their expertise different strategies that are required to hold up the infrastructure as well as the
design by building and maintaining proper organisational support through information
technology (Brooks & Pomerantz(2017).). There are a set of areas in the organisation that are to
be dealt with using Information Technology. The professionals usually incorporate themselves
upon administering the systems that are responsible for the entire computerisation in the
organisation. This will also include the authorisation of access and that is necessary in order to
move ahead with the connectivity issues that pertain due to different applications and the
configuration that are awakened. There is a network administrator that is responsible to look
after all the troubleshooting problems in the organisation and that will come under the
maintenance. There is also a software developer in the organisation who has more towards
programming and the different languages that are used by the developer will involve different
procedures that are necessary to utilise applications. The multi user access must be maintained
by the software developer along with all the accessories that are given two applications (Alotaibi
& Federico (2017)). The hardware specialist is said to be the one that will deal with different
maintenance and the technician policies with regard to equipment. The entire world is connected
with different processes and the procedure that are involved will reflect upon the information
technology. The information technology in every organisation is regarded to the Bedrock of the
reliability that is being maintained by different disciplines that are irrespective of all the
organisations. Information Technology usually deals with Communications information
processing decision making and inventory. It is not until when the organisation is more towards
evaluating the information technology as its base that it can move ahead with the facets of the
organisation.

It Structure:
Roles: There are a set of different roles that range from the onset of times where people usually
move ahead with the probable means. The different roles that fall in this regard include,
hardware technician, help desk analyst, network administrator and business analyst.
Responsibilities: there are a set of responsibilities that will fall in this regard. The responsibilities
include programming where the individuals will have to deal with the onset of different
programs, website development which is a major consideration, technical support to enhance the
error free mechanism and administration to provide the network installation and set up.
Products and services: There are a set of digital products and services that can be catered over by
the organisation. The digital products will bring about the implementations in the organisation
where as the services will enhance them. The online marketing and the advertising software are
the most probable ones.
Communications: communication is important in order to move ahead with the business
operations as well as the activities that are important to be known to people who are generally
operating on a partnership or combinedly. Usually in this information technology
Communications will be something that is relied upon the email which is an electronic mail
basis. Through electronic mail or email via Internet the businesses will get to understand the
different systems as well as people will get connected based on all the work issues.
Information processing: business is nothing without safeguarding all the assets. Information is
everything and that must be stored at regular intervals of time such that the details with regard to
customers as well as the transaction will have to be safeguarded every now and then. Information
is essential in order to cope up with the onset of growth prospects and this information with
regard to organisation will revolve around different human resources inventory even banking
sales or finance information. Everything cannot be safeguarded at once and therefore the
processes that are involved in will bring about a good amount of success with regard to the
information processing systems (Xiang (2018)).
Financing: The businesses are more into online purchases that are going on and the use of
information technology is said to be the one that is reflected upon security and everything gets
into place once everything is connected over internet. There are different hardest things that
information technology is working upon and the one that is portrayed in every aspect is Internet
transactions. Transactions are defined to be the clauses which require more security and the

statements that are involved will reflect upon how far the systems operations are carry
forwarded. When the company is dealing with more number of consumers and different sales
then it will automatically have to undergo usage of Information Technology. This will also
ensure that the faster and easier way of saving money and receiving or sending money is
possible. In this modern business world it is a mandatory to deal with online small business such
that whatever is the requirement it can be met within no time (Thatcher and et.al (2018)). There
are certain requirements that are to be fulfilled in order to get into online services and the usage
of Information Technology requires authorisation as well as the login details.
IT policies
Acceptable use policy: this policy will help the organisation to ensure that the employees in the
organisation are aware of all the technologies that are prevailing in the organisation.
Recognition awards: the employees are at times recognised for the work they commit in the
organisation with the onset of reward making criteria.
Cyber security policy: one of the most common one of all the times is the cyber security policy
that will help to secure the technology from getting hacked (Thatcher and et.al (2018).
Data privacy policy: this policy will help to safeguard the data that is oriented with employees.
Employees personal data as well as the organisational data will have to be safeguarded and this
policy will contribute for it.
CONCLUSION
The entire report concludes upon highlighting the essence of Information Technology and that
with regard to business. Through this report one can easily understand that information
technology is one of the root cause and also an important aspect for different technological
implementations and it is necessary for every organisation to cope up with certainty. The
importance of it is depicted in this report which has brought forth all the implementations as well
as the necessary software development which is necessary in the organisation. The software
updating which plays a major role right from the retailing sector to the brick and mortar services
is being put forth in this report. The report also highlighted the aspect of social media and its
presence in the organisation. The digital marketing criteria and the role of IT are put forth in this
report with prior explanation. Through this report one can easily understand the essence of

Communications as well as the information processing along with financing which plays a major
role in determining the standard of the organisation.

REFERENCES
Books and journals
Ahmed & et.al (2018). The Impact of Information Technology Used on the Nature of
Administrators Work at Al-Azhar University in Gaza.
Alotaibi & Federico (2017). The impact of health information technology on patient safety.
Saudi medical journal. 38(12). 1173.
Brooks & Pomerantz(2017). ECAR Study of Undergraduate Students and Information
Technology, 2017. EDUCAUSE.
Camero & Alba (2019). Smart City and information technology: A review. Cities. 93. 84-94.
Lin and et.al (2020). Policy decisions and use of information technology to fight coronavirus
disease, Taiwan. Emerging infectious diseases. 26(7). 1506.
Park & et.al (2020). Information technology–based tracing strategy in response to COVID-19 in
South Korea—privacy controversies. Jama. 323(21). 2129-2130.
Thatcher and et.al (2018). Mindfulness in information technology use: Definitions, distinctions,
and a new measure. MIS Quarterly. 42(3). 831-848.
Theis & Wong, 2017. The end of moore's law: A new beginning for information technology.
Computing in Science & Engineering. 19(2). pp.41-50.
Wójcik, & Smolarz, (Eds.). (2017). Information Technology in Medical Diagnostics. CRC Press.
Xiang (2018). From digitization to the age of acceleration: On information technology and
tourism. Tourism management perspectives. 25. 147-150.
Online
Information Technology: [Online]. Available through: < A Basic Introduction to Information
Technology (IT) (lifewire.com) >
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