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Report on Impact of M-commerce in Changing Face of Business

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Added on  2019-12-03

Report on Impact of M-commerce in Changing Face of Business

   Added on 2019-12-03

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INFORMATION TECHNOLOGY
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TABLE OF CONTENTSINTRODUCTION......................................................................................................................1CONCEPTS OF M-COMMERCE............................................................................................1COMPONENTS OF M-COMMERCE......................................................................................2WIRELESS TECHNOLOGY USED........................................................................................2MARKET SHARE.....................................................................................................................4SECURITY ISSUES..................................................................................................................5RECOMMENDATIONS...........................................................................................................6CONCLUSION..........................................................................................................................6REFERENCES...........................................................................................................................8
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LIST OF FIGURESFigure 1 UK retail M-commerce sales.......................................................................................4Figure 2mCommerce Sales 2013-2019......................................................................................5
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INTRODUCTIONWith the technological advancements and increase in the number of mobile phoneusers, m-commerce (mobile commerce) came into existence. It is a field of e-commerce inwhich buying and selling of products and service are conducted with the help of wirelessdevices i.e. Smartphone, tablets and related. The trend of m-commerce is increasing due tonumerous benefits associated to it (Sharma and Gutiérrez, 2010). Considering this, presentreport has been developed that majorly focuses on impact of m-commerce on the changingface of business. Under this, security issues to this practice are also discussed along with itsmarket share in total e-commerce business. CONCEPTS OF M-COMMERCEM-commerce is a practice of buying and selling goods from mobile phones by usinginternet. It is a wireless mode of buying and selling things that been increasing rapidly. It isan alternative and economic form of e-commerce that helps business firm in gaining attentionfrom variety of customers at once. Smartphone’s are used in two manner i.e. messagereceiver and another for accessing internet (Zainudeen, Samarajiva and Sivapragasam, 2011).Companies now a day sent SMS to customers regarding sales and offers on the mobile phoneso that awareness can be increased. Further, Smartphone supports high speed internet, unlikein initial days, from which buying and selling activity is done faster as compared to otherforms of commerce. In addition to it, payment is even done through mobile phones and allthese factors of m-commerce offers high amount of convenient to the customers. This is oneof the key modes of e-commerce that helping companies and buyers in accomplishing theirmotive with ease. Prominent e-commerce companies like Amazon, Argos, Play, Tesco, Mark andSpencer and other related have developed mobile phone applications so that they can offergreat buying experiences to their customers, these companies developed cross platformapplication that worked on varied mobile OS namely android, iOS, Windows and Blackberry(Alqatan, Singh and Ahmad, 2011). 1 | P a g e
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