This assignment explores the crucial relationship between information technology and strategic planning within an organization. It delves into data strategy, emphasizing data collection, presentation, and utilization for improved operational efficiency and patient service. The digital strategy focuses on enhancing healthcare through digital transformation, benefiting patients, doctors, and healthcare professionals. The proposed strategy outlines key elements such as selecting appropriate data, building effective models, and transforming organizational capabilities to leverage big data analytics. Benefits include cost savings, time reduction, and reputation management through sentiment analysis. Finally, the 3Vs of big data – volume, velocity, and variety – are discussed in the context of modern healthcare data.